setting up a blog, starting a blog

If you plan to have a website or a blog, you must know that there are certain basic requirements you need before setting up a blog. Having a website or blog is beneficial in several ways and your business or personal life will benefit from any of these ways.

For one, a website or blog helps you create a presence on the internet. This is important if you want to reach a lot of people and create a lasting impact. If you are an entrepreneur or you have a business or service, your blog or website is like your office address on the internet.

Setting up a blog should be considered as one of the best ways to reach out to a large number of people and in this article you will be learning how you can create a quality blog or website.

If you have noticed, all corporate brands have websites where they have created a presence for their products and services. Their blogs is where they tell their target audience what they do and how they can have access to their products and services.

As it is, small and personal brands have also taken up the baton in this regard.

Apart from helping you create visibility for your business or brand, setting up a blog or website can be a source of income either through advertising and selling your services or monetizing through an advertisers network.

Are you interested in blogging or having a website?

Read on to find out the best requirements you need to before setting up your blog or website.

 

Decide on a Niche

Before setting up a blog, you have to first consider the type of content you want to focus on. It is important that you determine who your audience is and the type of content that you have interest and passion for.

Failure to do this will lead to you running out of content ideas for creating blog posts and articles. You might also experience what is called ‘Writer’s block’ which happens when you seem to have no idea or inspiration about what to create content on.

Learn Why Your Business Needs a Website

To decide on a niche, you have to research on what you love talking or discussing about and you are sure that a lot of other people also have an interest in. You wouldn’t want to go into a niche where you have little real interest and barely enough people in it.

Examples of hot niches to decide on include Health, Relationship, Making money, Insurance, Religion, Sports, Technology

 

Choose a Domain Name

NOTE: Your domain name is the name of your website. For examples: www.onlinebusinesshacking.com

The domain name here is ONLINEBUSINESSHACKING

Imagine setting up a blog in the sports niche and choosing a domain name like HEALTHYLIVING.COM. As you can see, it doesn’t relate to what your niche is about.

Now consider choosing a domain name like HEALTHYSPORTS.COM.

Though not perfect, it is a bit closer to what your niche is about than the first one and a lot more relevant. Therefore, your domain name is very important when setting up a blog. You need to pick not only a relevant name but one that can be remembered easily.

You wouldn’t want your audience to crack their head thinking of the correct spelling of your website name. Simply pick a simple name that relates to your business. If you must pick a name that sounds different from your niche, it should be an abstract name.

For example: Neil Patel has a website called www.crazyegg.com and another called www.quicksprout.com. These two sites sound somewhat absurd but are both related to internet marketing.

If you are no expert yet in building your website’s authority, please go with a domain name that is related to your niche so you can reach a wide audience easily.

 

Content Management System

Setting up a blog will require choosing a CMS or Content Management System to manage your web content. There are several content management systems like WordPress, Blogger, Drupal, and Joomla. However, the two most popular ones are WordPress and Blogger and you have to decide which one to go for.

On a personal level, I prefer WordPress because it is more robust and there thousands of themes, plugins and functionalities that can be integrated into your website without having to code. WordPress is easier to set up and Blogger is good as well.

The final decision is yours to make on whether WordPress or Blogger.

Choose a Hosting Account

You will need a hosting account before you can set up your blog or website. A hosting account can be likened to the land on which your house is standing.

In this case, your house or address is the domain name while the land on which it sits is the hosting account. Your web hosting is where your domain name or website is hosted on the internet. It is what makes it possible for your website to appear on the web.

There are different web hosting account providers available both locally and internationally. They all have different service packages and hosting plans. Depending on the specific needs your blog or website requires to be hosted properly like traffic volume, site protection, and payment renewal options, you can choose a web hosting plan that is affordable for your pocket and suitable for your website.

Web hosting providers include Hostgator, Whogohost, Bluehost, Godaddy, Siteground, Domainking and others. The choice of picking a hosting provider depends entirely on you as each provider has their areas of strength and weakness.

 

Set Up the Blog or Website

Here comes the major step in the setting up a blog process. You need to have your blog or website created for you. If you are using WordPress or Blogger, there are tutorials online where you can learn how to quickly set up a blog with no trouble.

You also wish to have a professional web designer handle the task for you. This will save you time, effort and energy if you are not trained in web design. There are freelancing websites like Fiverr, Upwork and Peopleperhour where you can get the best designers to set up your website for you.

A basic blog or website will have a Home Page, Services, About Us, Contact Us pages in it for easy navigation.

 

Create a Content Calendar for Your Blog

Now you have a blog and it’s time to get to more work. You need to start creating quality content that your audience will find useful on your blog. You need your audience and readers engaged whenever they visit your blog.

To effectively connect with your readers and blog visitors, you need amazing content.  To create this and ensure you don’t run out of content ideas and topics, you will need to plan before hand by creating a content calendar.

A content calendar is like a schedule planner for selecting and arranging how you want to dish out your topic ideas. It will save you time and help you avoid the ‘writer’s block’ which is a phenomenon where you seem to have run out of useful content to create.

You might use Google Trends to pick topics that are trending or do some research on your niche to find evergreen topics and create posts from the sub-topics under them. Having a content calendar is a great way of planning for your blog’s success.

 

Set Up a Lead Magnet for Email List Building

One of the ways you can make your blog an effective marketing medium is by creating what is called an email list. Simply put, an email list is a list of people from your site visitors who subscribed to be getting regular information from your website.

You would have noticed that certain websites have FREE OFFERS also known as LEAD MAGNETS available on their websites. For you to get this FREE OFFERS, you will need to fill a short form bearing spaces for name and email and/or phone number.

Read this article on how you can generate leads(sign-ups) for your business

This form is known as an Opt-in form or Squeeze page used to draw in visitors to your website into becoming subscribers to your posts. Normally, some of your website visitors might want to take a look and be gone but with a tempting FREE OFFER shown at them, they will likely sign into your list.

You will need a marketing platform like MailChimp or Getresponse to integrate it to the opt-in form on your website. When this is done, upon signing into your list, the FREE OFFER gets delivered to their inbox.

Click here to read more about the BEST Email Marketing Platforms you can choose when setting up your blog.

 

Monetizing your Blog or Website

This is where this gets interesting. Monetizing your blog or website means making money from your website. Apart from being your online shop where you display the products and services you sell to make money, there other ways you can make money from your blog.

You can register under an ad network like Google adsense, Media.net or Taboola to display ads and get paid when visitors click on your ads. Your website can also serve as means of advertising other people’s businesses and you get paid as an advertiser.

One other way of earning money is through affiliate marketing where you display products from affiliate networks on your website.  You earn money each time a website visitor buys a product through your link. Many brands have products they need affiliate partners who can promote them for sale.

In addition, you can create digital products that you can promote on your website to make sales and earn money.

So there you have it, the basic requirements you need before setting up a blog.

Did you learn anything new? Let me know in the comment section and don’t forget to share too.

 

 

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