Just like in any other type of online business model, you need tools to succeed in information marketing. Information marketing can only be lucrative when you do it right using proven strategies and resources. In this post, I will be showing you the 7 best tools for information marketing.
It is important to understand that information marketing refers to the business of providing valuable but scarce information to a group of people who need such information but have no access to it.
These 7 best tools for information marketing work best when you follow a proven strategy that requires you do the following:
- Find a niche audience
- Decide on a product format
- Create the information product
- Build an email list of targeted audience
- Pitch your product and make your money
READ: How To Earn Income Using Information Marketing
Below are the 7 best tools for information marketing success even if you are just starting out.
Google Search Engine
The almighty Google search engine is an amazing tool for information search, research and collation. If there is one tool you need to gather information, Google comes as number one.
With Google, you can find information on almost any topic on earth. The truth is that people are naturally lazy to run this searches themselves.
If you can research and package the information into a digital product, locate the audience and promote to them, you will be making money.
To use Google, simply head on to www.google.com to type in the information you want to search.
Forums and Facebook Groups
Finding your audience can be tasking if you don’t know how to do it right. The best way to find your specific audience is to do some prospecting using content marketing via forums and Facebook groups.
Simply join forums and Facebook groups related to the information product you are interested in creating, then start giving value by creating quality posts and posting regularly for a period.
After awhile, you would have gotten some engagements through comments. You can also comment on threads in the same niche as your coming information product.
To identify what information product to create, check for problems or challenges most people need a solution for then get to work.
In addition, you can add a call-to-action to text in your posts compelling people to contact you. Forums and Facebook groups remain one of the best tools for information marketing especially for newbies.
Email Marketing Platform
One of the challenges businesses have is following up on leads and prospects. This is where an email marketing platform comes in. It is a wonderful tool for generating leads, nurturing prospects and marketing them to become customers.
With an email marketing platform, you will be able to send valuable information to people who sign up for your freebie when you are list building.
It is also important for marketing purposes when you have a product to sell like your information product. Most email marketing platforms have automation features that make it possible to integrate to your sales pages. You can also send automated marketing emails scheduled previously.
Some email marketing platforms include Mailchimp, Getresponse, Aweber, Freshmail etc. They all have similar features but different pricing structures. If you can sign up to one of these, you would have gotten one of the best tools for information marketing.
Web Hosting and Domain name
A domain name and web hosting account comes very handy with WordPress making it easy to set up landing and sales pages for your information product.
You will need to select a relevant domain name as this is also the name of your website. Your landing and sales pages will have this name on their links too. You don’t necessarily have to set up your website but a web hosting account helps you set up WordPress.
With WordPress you can then install a landing page builder to set your information product sales or landing page.
Microsoft Word and Screen Video Recorder
Creating information product doesn’t require anything out of the ordinary. With Microsoft Word, you can easily create your information product in doc format and subsequently converting to PDF format.
Using Canva, you can create beautiful PDF e-covers for your information products for FREE.
For how-to guides and instructional information products, the best form to create them is in video format. To create instructional video courses, you will need a tool like Camtasia Studio or Screencast O’matic which helps in recording your screen while teaching.
Sales Page Builder
A sales page builder is necessary to market your information product effectively. A sales page is a simple single web page where information about your digital product is presented along with its features and value proposition.
You need a sales page builder to set up a sales page containing features of your product and a payment details on how to get the information product.
Leadpages, Instabuilder, Thrivearchitect and WPProfit builder are some sales page builders you can design your sales page with.
A sales page builder is one of the best tools for information marketing .
To earn money from your information product, you need a means of receiving payments from your sales page.
Your sales page can have a credit and debit card integration using Paystacks or add a PayPal button to make it possible for international payment processing.
To succeed in information marketing, you need tools and resources to make it happen. Some of these tools are free while others are paid. For greater chances of success, premium tools are preferable.
In this post, we have discussed the 7 best tools for information marketing especially if you are just starting out. This list is not conclusive and you can do your research to add more to it.
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