If you are a blogger or content creator, then you must have come across the term – Content Calendar. This term refers to a blogging tool that is very useful for creating quality blog post ideas for your blog on demand. A content calendar makes your blogging journey easy and less stressful. In the post, I will be showing how to create a content calendar for your blog.
Every writer experiences difficulty in generating content ideas from time to time. This phenomenon also known as a ‘writer’s block’ can affect anybody at any time irrespective of your level of training or experience in writing.
A content calendar saves you from this difficulty by presenting you with a pre-planned content plan to follow to ensure your blog is constantly updated.
Are you planning to start a blog or do you already have one? Check out the following tips on how to create a content calendar for your blog without breaking your head.
Focus on your audience/niche
If you plan to blog, then you must be focused on your niche or audience. Your blogging activity should have a target. Without focus on your audience, you are bound to always forget content ideas to create.
Understanding your audience will help you find topics of interest and create it for them. When planning your content calendar, put your audience in perspective to help you generate content ideas.
In my opinion, knowing your target audience is the first step on learning how to create a content calendar for your blog. Without this knowledge, every other thing you are doing on your blog is left to chance.
Set up structured proper blog post categories
With blog post categories, you give your blogging effort an element of variety. Blog categories give you more content ideas to create and post on your blog.
Let’s say you have a Football blog, you can create categories on English football, Spanish football, Nigeria football, Italian football and others. The more specific your blog categories are to your audience the more interesting and engaging they will find your content.
If you are planning to post frequently on your blog without running out of content ideas, consider setting up structured post categories when learning how to create a content calendar for your blog.
Flow and think of possible content ideas
The best way to generate content ideas for your blog while creating a content calendar is by being intentionally spontaneous. What do I mean by this?
Being intentionally spontaneous means deliberately brainstorming on possible content ideas and writing them down as they occur to you. It can also refer to going with the flow of your daily life activity to generate content ideas as it pops into your head.
Going with the flow concerns being able to realize content ideas when thoughts come to you regardless of the activity you are involved in. Whether you are bathing, working, shopping, or resting, you can stay conscious of your thoughts to filter out post ideas that jump at you.
As a matter of fact, the general rule of thumb when learning how to create a content calendar for your blog is to write or note down any thought that comes to you immediately. Delaying to another time might lead to you forgetting the content idea.
You may also need to take out time to brainstorm and think of possible content ideas and write down for future use on your blog.
Follow a specified schedule
Without a posting schedule, you may not be able to meet up with your posting deadlines. It’s always better in the long run if your website has regularly updated posts on it.
It will show your subscribers that you mean business and it will also improve your SEO ranking if your posts are keyword optimized for search engines. Choose a posting schedule that will fit your type of blog.
If you have an authority blog, you may not need to post everyday but if you have a viral blog, then frequent posting is required to keep the blog updated. When you have a specific schedule to follow, creating a content calendar becomes easy. A posting schedule helps you with know when you need to post and when you don’t need to do so thereby saving your time and content ideas.
Be consistent and intentional in your content idea creation
Consistency and intentionality are attributes you must take up in the game of content creation and posting on your blog. If you really hope to learn how to create a content calendar for your blog, then you must be very intentional about it.
You will have to stay on it and ensure you follow through as always. This ties into the post above concerning following a specified schedule. Anybody can create a content calendar but it takes willpower to carry on with it because it’s a never-ending activity as long as your blog is alive.
Learning how to create a content calendar for your blog is only one of the first steps to managing your blog and optimizing it for your subscribers. Remember you are not blogging for yourself but for your audience.
Therefore, it’s important to know your audience first before creating a content calendar. An effective way to generate blog post ideas is to deliberate create time for brainstorming and writing down ideas that come to you.
In addition, you can intentionally force your sub-conscious mind to realize content ideas while going about your life’s activities. Content topics can come upon you while running, working, driving or even on a date or meeting.
Are you interested in setting up a content calendar for your blog? How have you been doing it?
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