4 Mini Importation Business Tips to Optimize Your Sales

You’ll find this post very useful whether you’re just starting out in Mini importation business or you’ve been there for quite some time. These are mini importation business tips everyone running the business should know.

When I started Mini importation business, I went in without much research into the market dynamics.

It’s not just about importing anything people respond to OR you feel people will respond to.

There are certain items you’ll bring in and you’ll have a lot of headache selling them off.

In this post, I have listed some boxes to check before importing products if you’re really interested in making pure profits.

1. Go for products that have nothing to do with size or measurement.

I remember bringing in some gowns and heck, I found it difficult to sell off those gowns.

Some were tight, others were loose….how will you be sure you’re going to get customers who’ll like the exact specs you have?

You may find customers whose sizes fit your products but that will be after you must have spent thousands of Naira on Facebook ads.

Shoes, gowns are great if you have a list of people you are ordering it for, but if you’re going in blind…… you may end up with sizes that people may want but won’t like the color………or colors they may like but the size won’t fit them.

If you must bring in shoes, go for sizes 39 and 40 and for gowns, 12 and 14….that’s if you are ordering female items.

As for colors, solid colors are always better and you will never go wrong with them.

Now if you can think of any products that doesn’t require sizes to be used then you already have a winner in your Mini importation business.

The next thing to do is to gauge the market to know if they will want it.

Don’t ask me for examples of such products….lol.


2. First test the water with your toe before jumping in.

This one cost me a lot before I learnt my lesson in Mini Importation business.

You look at a product with the eyes of the customer and you think to yourself, ‘these ladies will love this, then you run to order’.

At the end of the day, you run your ads and nobody responds to it or the prospects engage you and immediately you quote price, the prospect disappears.

The pains of Mini importation business….hahaha.

It simply means the products doesn’t interest them enough. It could be from the picture or the ad copy or from their perception of that type of product.

So how do you tackle this challenge?

By first running ads, you will be able to tell which products engage better and focus on them when importing.

Ideally, run your ads for about 3 days to gauge interest properly.

N3,000 at N1,000 daily should do the trick.

READ: How to run an effective Facebook ads campaign


3. Over-pricing your goods.

Where the money is in Mini importation business is marginal profit multiplied by massive turnover.

It’s not about buying at N1,500 and selling one or two items at N15,000.

Nope, it’s simply like any other buying and selling business.

Make a profit but have a high turnover rate.

Instead of chasing customers away with price when they respond to your ad, go with a reasonable price.

Funny enough, you can easily sell off your items easily at 5 times the original price.

But most folks want to sell at 10 times, even 15 times the cost price.

This won’t fly all the time….if you can get 5 times your cost price per unit of product, by all means, go ahead and sell of your goods and bring in new stuff.

Rinse and repeat.

Every prospect that engages with your ad should be converted into a buying customer.

This is the way to sell of everything quickly while covering your cost price, ad budget and still make profit.


4. Keep a list of people who contacted you or bought from you before.

Whether phone numbers, emails or Facebook names, the rules of list building remains the same.

If someone showed interest in your product or service before, the person is likely to show interest again in future.

In this regard, store up names, emails or phone numbers of leads, prospects and customers and engage them from time to time.

It could be via a Whatsapp broadcast, an email newsletter or manually chat them up on Facebook messenger.

It might sound like hard work but it’s marketing. If you want to sell, you got to market your business.

Moreover, building a list like this will save you expenses from running excessive ads.

READ: How to make money from your Email List

Well, these 4 tips are from my experience so far running a buoyant Mini-importation business, of course there are more tips involved which I will reveal in my Mini-importation business 2.0 class soon.

If you implement these strategies, your results will be far from average.

Questions? Ask.

Don’t forget to share too!


Why Choose WordPress Over Other Content Management Systems

If you are planning to have a website anytime or maybe you already have one. You will find this post to be very useful where setting up and managing your website is concerned. For websites to be set up for use, they require what is called a ‘content management system’ or CMS.

Essentially, this is the framework supporting the build of the website. If you already know about content management systems, then you this post might be even easier to grasp.

There are several building frameworks or Content Management Systems used to set up a website to function properly. Some examples include WordPress, Blogger, Drupal, Joomla, Wix, Squarespace etc

Yet despite this wide availability of options in choosing a Content Management Systems, one specific system dominates the market more than the others.

That’s WordPress.

As a matter of fact, most of the popular websites in existence are designed using WordPress. The reason behind this is quite simple. WordPress makes website set up and design easy even for the absolute learner in comparison with other alternatives.

With WordPress, there are a greater number of versatility and functionality you can bring to your website with ease. This is not to say that other CMS are not good enough; on the contrary, some of them beat WordPress in certain regards.

Joomla and Drupal are great alternatives if you choose not to go with WordPress. Joomla is just as easy and has as much functionality. Drupal is superb as well and exceedingly great for making complex and secure websites that require increased security.

However, these two can’t compare with WordPress when it comes with ease of use. In addition, there are a lot more people who prefer the convenience and variety WordPress brings. Joomla and Drupal have less users which makes troubleshooting more of a challenge in comparison.

To use Joomla or Drupal to their fullest capacities, a knowledge of coding is required and many individuals are neither interested nor willing to bother with coding. Ease of use and convenience is the WordPress selling point.

Fortunately though, these 3 CMS are open source software and have a wide range of contributors and developers willing to improve their efficiency. Numerous templates and plugins are available to improve the functionalities that comes with any one of them.

In the end, WordPress still trumps the rest of them in terms of availability of themes, plugins and ease of use. When you get the question – Why Choose WordPress, below are some of the reasons why you should go for WordPress no matter what anyone tells you regarding the other CMS.

Convenience and Availability of Add-ons

Even if you are just starting out in website ownership and management, WordPress makes it easy for you. From the simple installation process, to choosing from thousands of themes and plugins, you can do just about anything on your website with WordPress as your CMS.

You don’t need to know coding as everything has already been programmed into the platform making it easy for you to simply modify and tweak things around as you want.


Free use of the platform

WordPress is a free, open source software managed by many different developers. There is no fee for installation and use once you have paid for your hosting and domain name. Drupal and Joomla offer this feature as well but CMS like Wix and Squarespace require monthly subscriptions to have certain premium features.

Some of these premium features on Squarespace and Wix are actually free on WordPress, making it unnecessary and expensive to go for the former two.

WordPress comes with a large collection of add-ons i.e plugins and themes which users can access free of charge.


Easy trouble shooting for users

As the world’s most used CMS, WordPress is comparatively easy to troubleshoot in comparison to other CMS. With a lot of people using this CMS, a large vault of resources lies at the disposal of anyone who cares to look when faced with website issues.

However, if you are using Joomla or Drupal, you will have to find Joomla and Drupal experts in most cases. If you are using Wix or Squarespace, the way out when you are troubleshooting could involve getting in touch with a customer support person for assistance.


Robust and Secure Platform

With the power of its plugins and themes, WordPress provides a robust and secure platform that meets and matches the security standard pf the Drupal CMS. Though ordinarily less secure comparatively against the likes of Drupal and Joomla, WordPress can still be juiced up to be quite formidable security-wise.

If you are using WordPress, you don’t need to worry about your website being hacked especially when you have installed the powerful security plugins offered by them for this purpose.


If you are planning on having a website built for you, consider WordPress as the most convenient Content Management System to use. It is newbie friendly, requires far less technical skill, free and super easy to manage.

Many popular, world-class website are built on WordPress, so you see there is a reason why it dominates the market currently.

So what’s your take on this? Which CMS do you think is a better option?

Let us know your thoughts in the comment section and don’t forget to share this post! Someone out there might need this.


Effective Targeted Traffic Sources to Focus On

Traffic remains a very hot necessity for everybody in business. Every business needs effective targeted traffic sources to focus on.

This is understandable when you consider the fact that traffic means having visitors who are interested in your products and services. In essence, to make sales and profits in business, you need traffic and not just any traffic but targeted traffic.

Therefore, most businesses are always on the look-out for ways to have relevant to traffic to their products and services.

Whether you are an e-commerce person, blogger or even an offline business person, to make money you need patronage from people who want what you are offering.

There are two different types of traffic mainly; there is FREE traffic and there is PAID traffic.

Generally, PAID traffic is more targeted than FREE traffic and if you want better results without wasting to much time and effort, the better option to go for is PAID traffic if you have the means.

FREE traffic is far slower in comparison and includes joining and posting in relevant forums and carrying out several SEO practices.

PAID traffic includes employing Google Adwords, Facebook advertising and other paid forms of advertising.

Below are some effective targeted traffic sources to focus on without spending a ton of money on advertising.


Having an email list of individual who are interested in your products or services is one amazing and effective way of enjoying targeted traffic.

It isn’t as tough as it sounds.

Building a targeted list could involve offering a VALUABLE free offer to a group of people who sign up to be your subscriber so as to receive more valuable offers.

Of course, you can use paid advertising at first to promote your offers to them but once you have built your list to a sizable number, you can reduce the paid advertising strategy.

You can build your list via Facebook Messenger Chatbot, Email Marketing, or building a Facebook group dedicated to your business and product offers.




Building a social media following is another effective targeted traffic source to focus on for best results in targeted generation.

You will need to identify who your targeted audience is.

Next, you create valuable content that is relevant to your audience then post consistently on your social media timeline.

To make this SUPER-EFFECTIVE, you will need to use the relevant hashtags relevant to that industry so as to reach more interested individuals and businesses that need your products and services.


You must also be available to engage, comment and like other peoples posts who are in the same industry as yours.

It is important you offer VALUABLE but FREE content to build a relationship with your audience. Once you have established a relationship of authority in that niche, your know, like and trust factor increases.

Whenever you decide to pitch a product, it won’t come across as ‘salesy’ and your audience will easily patronize you because they have come to trust and believe in your authority.



If you have the bucks, this is one of the most effective targeted traffic sources to focus on.

However, you have to be careful because it is easy to waste money if you don’t know what you are doing.

There are different paid traffic sources.

Google Adwords, Facebook Advertising, Instagram Advertising and Solo ads.

I will advise you have a really good product, content or offer to promote before going for paid advertising.

You must also have identified who your target audience is and whether what you are offering is a NEED or WANT.

Needs have more drive than wants and if you want to make sales or generate profit then you offer must be solutions to people’s needs.

It is  important that you have all these sorted out before going for PAID traffic so as not to waste good money.

So there we have it, 3 effective targeted sources you can focus on to yield positive results for your business in 2018.

  • List Building
  • Social Media Marketing
  • Paid Advertising Options

I hope this has helped you, let us know what you think in the comment session!

Best Freelance Websites You Can Find Lucrative Digital Jobs

With the stress from 9-5 jobs and heat from unemployment increasing more than ever, finding an alternative source of making money that guarantees flexibility and freedom from the confines of corporate employment seems like the ideal these days.

Unfortunately only a few individuals truly have the zeal and will to push on hard to achieve this dream. For this determined few, freelancing presents one way of earning good income while engaging in something they enjoy doing.

Being a laptop entrepreneur or millionaire as the case maybe has so much benefits. Whether your interest is to earn some extra cash working part-time or to go fully into freelancing offering your skills online for money, the potential in making serious money out of it is really realizable.

Below are 6 of the best freelancing websites you can register on today to find lucrative jobs:


Fiverr is a simple freelancing platform developed in 2010 by two Israeli entrepreneurs and has grown to be one of the easiest platforms to offer freelancing skills. As the name implies, the least payment possible on the platform goes for $5 hence the name “Fiverr”. Registration is is quite an easy process while payment methods are through Paypal and Payoneer and bank deposits.

Fiverr keeps updating their processes and it is quite competitive to stay relevant and get good offers on the platform. However, the platform is a bit biased and favors buyers who need services more than the sellers offering the services. Fiverr is best for individuals who want to raise capital before going into another line of business.

Interested in getting registered on Fiverr? Click here FIVERR


Upwork is another great freelancing platform, as a matter of fact, it’s one of the biggest and most organized freelancing websites. It was established in 2014 from the merger of Elance and oDesk. Millions of jobs are posted on Upwork regularly and the range of services needed by clients covers almost every legitimate online-based job imaginable.

Upwork requires you have a really good portfolio and strong personal profile before attempting to sign up there. The good thing about the platform is that clients on it pay better than in other platforms and are thorough, professional work is required at all times.

You can receive your payments via Paypal and Payoneer. To get registered on Upwork, you can click HERE to get started.


Freelancer is a international crowdsourcing freelancing website founded in 2009 in Australia, which allows potential employers to post jobs that freelancers can then bid to complete. As the name implies, it’s all about clients who need jobs handled offering them up to freelancers who bid for the jobs in exchange for payment once the job has been completed.

Freelancer is one of the biggest platforms where you can offer your services easily as well. There are services for writers, web designers, graphic experts, programmers and so many others. Do you have what it takes to offer your services on this platform?

Click HERE to get started now.



Another awesome freelancing platform that offers different skills from software and web development, digital marketing, SEO, social media marketing and other web-based solutions. The website is really organized with options for a free plan or a premium plan. With the free plan, you can send as much as 15 proposals daily.

Peopleperhour is one of the newest of these freelancing platforms and is the most lenient of them all. You can sign up through a very easy registration process; the customer support is quite responsive and if you are a new seller, you will be provided all the support you need to start making impact quickly.

Want to check it out? Click HERE


Toptal is a freelance network of elite software engineers and digital designers from over 100 countries around the world. The company’s screening process weeds out all but the top 3 percent of talent in multiple categories, which means that once accepted, you’ll join an exclusive community of experts.

Toptal lets you decide if you want to work hourly, part-time or full time, and you set your own rates so you’ll never be stuck in a bidding war. What’s perhaps best for freelancers is that Toptal also screens clients — and works with top companies like AirBnB, IDEO and JP Morgan — so you’ll always have a steady supply of interesting projects and clients who appreciate the value of your work.



A freelance job website that has a different mode of operation. As the name suggests, the platform is exclusively for graphic designers and all job comes to members in the form of a contest where rather than browse through a catalog of portfolios and résumés, clients are prompted to crowd-source their projects, setting a budget and giving instructions, then letting designers submit work based on the project brief.

At the end of a week, the client chooses the best design, and that designer gets paid. This is a great site for designers looking to really test their talents and shake up their workflow. The process appears a bit tedious but if you want to check out how compelling your designs are, then this platform is for you.

Are you interested in joining the freelancing army? Does working for yourself and answering to no boss appeal to you? Would you love to have flexibility and time to travel or work when you choose? Then a good research on any of the above listed sites will give you a good head-start to make this dream possible.