How to Set Up a Sales Funnel for Your Products

Perhaps you are new to marketing in the online business space or may be not so new. However, you need to set up a sales funnel for your products if you want to make sales. In fact, every business based online that sells products need to set up a sales funnel for effective marketing of those products.

Question is, what is a sales funnel and how exactly does it work?

In simple terms, a sales funnel is marketing unit with different components that function by introducing you to your prospects by giving them value and nurturing them to the stage where they are interested in buying your products.

For me, this is the best definition of a sales funnel. Without a sales funnel, it is difficult to build prospects who come in contact with your business into loyal customers who are not going anywhere.

Some call a sales funnel a pathway, business plan or customer journey platform which captures the interest of your audience by first offering value, turns them to subscribers and prospects then subsequently into buying customers.

This cycle can be repeated again and again over time so if you want to set up a funnel for your products, it is important to know from the start that it is a process that can be repeated.

When planning to set up a funnel, always ensure it follows the basic sequence below to a large extent.

Audience – > Free Offer/OTO(Squeeze/Landing page)-> Join List-> Intro Email-> Nurturing Emails(Pre-sell Content)->Pitch Email-> Sales Page/Product


If you can follow this sequence when selling your product, half the battle has been won. All you need now will be COMPELLING copies on your funnel and targeting the right audience to make SALES.

In this post, I will discuss the components that make up your sales funnel and how to connect each to the other to make it a whole.



Identifying your audience is the first process when trying to set up a sales funnel for your products. Mind you, a sales funnel works perfectly with both a physical and digital product. It doesn’t matter if you are selling an e-book.

You need to know who your ideal audience is first so you can direct traffic accordingly. Whether you plan to run a Facebook Ad or post your offer on a popular blog, if you get your audience targeting wrong the your sales funnel already has a problem.

To know your perfect audience, you need to check for those who are likely to have an interest in your product.

Are they nursing mothers? Young single women? Diabetic individuals? People looking for an extra mean of income?

Once you know the type of incidence you need, the next step is to create a VALUABLE but FREE offer that you can give away. At this point you know, they will want your product but there is no need to rush them with a paid offer unless the pricing is really low.

Ideally, most marketers use a FREEBIE that is valuable all the time. The challenge however is that you might end up attracting FREEBIE-SEEKERS who will never buy even when they join your list.

To weed such people out, you can try out a really LOW PRICED One-time-offer. It could be very cheap but VALUABLE information as well.

By doing this, you would have rid yourself of FREE LOADERS and gotten HIGHLY QUALIFIED subscribers.

READ: Best Automated Emails for Your Subscribers


For me these two are together to set up a sales funnel for any product marketing campaign. If your landing page is crap, your audience may even skip your offer entirely. Therefore you need a properly designed squeeze page or landing page.

There are a number of landing page builders you can use; most of them are paid but you can buy them once and for all. Thrive architect, Optimizepress, Instabuilder and Leadpages are some of the most popular ones.

It won’t take rocket science to figure out how to use them because they are mostly drag and drop page builders and you can play around with it using the already-existing template on them.

Alternatively, if you are looking for FREE page builders, you can use the NATIVE builders that come with your email marketing platform of choice. Both MAILCHIMP and GETRESPONSE offer a free squeeze or landing page builder when you sign up with them.

Your squeeze page should be simple and uncluttered, with a clear, compelling header showing what your offer is about. Using a relevant video or image can also increase audience engagement. Next, your sign up form should have NAME, EMAIL and maybe PHONE NUMBER fields.

Let’s discuss your offer now.

Your ideal offer should be either FREE and VALUABLE or PAID, LOW PRICED and still VALUABLE. It can come in any form; you can create an Ebook, a video course, webinar or an Email course.

Email courses are actually great as they push your audience to be on the look-out for your emails. If done right with SUPERB PRESELLING tactics, you can start selling your main product from the email course.

READ: Tips To Writing Compelling Email Copies


At this point, it is safe to say that your target audience has joined your list and it’s time for the marketing act to begin.

But not so fast! You don’t want to come across as interested in just selling…..of course, that’s your main interest but you have to be subtle about it.

First, your first email should be kind of introductory and should be sent immediately people sign into your offer. It should introduce you and what you do then what your offer is about.

If you can create a CLIFF-HANGER in the email copy, better….so your new subscribers will be primed up for your next email.

Subsequently, your next couple of emails should come in every day, say from Day1, Day 2, Day 3, Day 4. Each email should be a continuation of the previous and should OFFER A LOT of value.

Value here could be IMPORTANT information or a FREEBIE to help your audience more in their affairs. It is also very CRITICAL that you start PRE-SELLING in your content.

Subtly lay reference on your PAID product as you create your email content so they will know you have a PREMIUM offer loaded with goodies but ONLY for people who will pay for them.

Increase your pre-selling tempo as the days go by to increase their awareness of it but never tell them directly to BUY it. Remember you are not selling yet, only NURTURING your list and giving value for free.

An example of Pre-sell content are these two lines:

….you can use the information below to get the results you want but it is only 50 % effective depending on your usage. However, if you prefer something that is SURE-FIRE effective, then consider checking out this STUFF. 100 % RESULTS guaranteed.


….so that’s how you can handle this service. In a module of my video course ONLY for my paid members, I discussed this in detail. 4 different FAIL-PROOF methods that give you results instantly.

You see what I did there?

Learning how to set up a sales funnel isn’t hard.

I didn’t sell directly but the message has been passed across all the same. This is how your email marketing content should sell your product while you are still building and nurturing the customer-seller relationship.

Finally, your FULL-POWERED Sales email can now come in on Day 5 or Day 6 as the case may be. This email should be a HARD PITCH containing all the elements of selling.

At this point, your subscribers are no longer new to you and will likely not unsubscribe or run. So put in every persuasive marketing element into that email.

From the header to the discount offer, bonuses and even timer count down, everything should have a SENSE OF URGENCY to drive your subscribers to buy the product.

If done right, your audience should see your offer as an OPPORTUNITY they can’t afford to miss. Your sales email should have a direct link to your PRODUCT SALES PAGE.

Now, you need to understand that some will not buy immediately and will require further prodding to do so. Personally, I suggest creating 5 more emails for 5 different days.


All these might sound complex when starting to set up a sales funnel but I assure you, it isn’t really. It may take some practice if you are new to the process but getting a hang of it shouldn’t take you long.

For your email marketing campaign, I recommend Getresponse, Aweber or MailChimp. There are a number of others of course, like CampaignMonitor, ConvertKit, Constant Contact, Freshmail, Mailerlite, Oninbox, Sendy.

Most of them are all great so in the end the choice is yours.

Are you planning to sell a product or service? Or you simply want to learn how to set up a sales funnel. You will find this post very useful.

Kindly drop your questions or comments and I will respond ASAP.

And don’t forget to share! Someone needs to read this!

 READ: How To Set Up Your MailChimp Landing Page


Best Information Product Formats in Internet Marketing

Simply put, information marketing involves the creation and marketing of information products for sale to people who need them. To do this right, the information has to be collated, processed, and packaged in a format that will not only appeal to the audience but provide maximum impact on them. In this post, I have discussed the best information product formats in internet marketing.

Whether you are creating a make money online course, health guide, or repair manual, your information product needs to be in a specific format. The best information product formats are doc or pdf document, an audio book, video course, webinar or membership site.

Any one of this best information product formats can serve your purpose but some formats are more fitting than others.

For example, video information products are generally more engaging than text or audio formats which means if you are creating an information product, consider using a video format.

Below are the best information product formats and why you should consider each:

Document format

The document format is the most common type of format used when creating an information product. It involves using the native document file processor of your computer to create readable documents usually in either doc or pdf format.

Almost everyone who has access to a computer or smart phone can access this one using Microsoft Word or Adobe Reader.

It doesn’t require any expertise, just use your Microsoft Word to create your information product, format accordingly and do an e-cover page then you are good to go. You can also convert to a pdf document format to make it look more appealing and easier to design.

Using, you can create a beautiful e-cover to add to eat and make it even more credible.


The advantage of creating document format information product is that it is cheap and easily accessible but the disadvantage is that many people are losing interest in reading, especially when it’s more than a few pages.


Audio book format

The audio book format is one of the best information product formats out there in information marketing. However, a lot of people are sleeping on this information product format.

If you remember clearly, people love listening to the radio or to music. This makes this information product format a winner for folks who are interest in your niche.

To get started, you can use the sound recorder on your phone to record your voice notes while you speak. You can also download sound recorder apps or software on your computer for use in creating audio books.

For phones, you can use Spreaker or Parrot mobile apps while for computers, you can use Camtasia Studio.

The audio information product will have to be in MP3 format for easy playback. Also, if you can inculcate podcasts to your repetoire, then you should be armed enough to use audio books as a reliable information product format.


Video Course format

The grand daddy of information product creation is video info products. Their very visual nature makes them highly engaging and much more appealing than other information product formats.

Naturally, humans love something they can watch and connect much more with it.

This is so because videos can relate the tonality, emotions and knowledge of the creator to the audience more directly than other information product formats.

To create video courses, you need a screen recording software on your phone or computer. For phones, you will need an app like A-Z Phone recorder and for computer, you will need Camtasia Studio or Screen Cast’Omatic to record your video courses.

Another advantage of video information product format is that they are priced higher than audio and text formatted info products because of their more detailed nature.

If you are considering creating an information marketing product, give a great deal of thought to creating it in a video format.


Just like videos, webinars are one of the best information product formats to consider when creating an information product. However, rather than being a stored information product, they are live information products because they are recorded and presented as they are being presented.

Webinars present your audience with the chance to witness how a process is carried out live. It is one of the most engaging and informative information product formats.

The only set back that can be attributed to webinar info product format is that you might find it difficult saving it for future reference if you are not experienced. However, with a screen recorder you can catch the live relay as it plays.

Saved webinar training are usually priced at a  premium because of their highly-instructive nature.  So if you plan to create information products, consider creating a webinar format of it.



There are different formats to use when creating an information marketing product. In the post above, you will find out in detail the best information product formats to consider when creating a digital product.

Each product format type have their benefits. Generally, document and audio products are less priced than video or webinar formats of information product which are usually priced at a premium.

Whichever information marketing product format you chose, your success in making sales is determined by a number of other different factors.

Your promotion strategy, your product branding and packaging, your marketing funnel all have a major impact on how well you can make sales from your products.

I hope you found this post instructive. Kindly let us know your thoughts in the comment section.

Hey! Don’t forget to share as well, someone out there might need this.


Online Businesses You Can Start After Graduation

Life after graduating from school can be tough. It is even tougher after completing the compulsory youth service program in Nigeria and you find yourself unemployed. However, this doesn’t have to be this way if you plan well from the on-set.

The advent of the internet and online businesses as a whole has made it possible to start a side hustle whether unemployed or not. If you are in school or just finished from the university or the NYSC, there are several online start-ups you can go into to earn money.

Depending on your skill level, you can earn money offering different online-based services. If you are skilled in writing, graphics, programming or web design, there are markets out there that need these services.

All you need to do is to position yourself, find your ideal clients and promote your services to them. Below are some online businesses you can start after graduation to earn income.

Freelance Services

If you are skilled in the various genres of writing or other digital creatives like graphics, programming, web design/development, social media marketing/management, email marketing etc, you can become a freelancer to earn money.

There are freelancing websites like Fiverr and Upwork where you can offer your digital  skills in exchange for payment. All you need to do is to create is to create a professional profile then start bidding for jobs depending on your area of competency.

Most payments are in USD which means you get to enjoy the exchange rate when you    convert to your local currency. If you are not skilled, you can learn a few skills you can earn money from on these platforms.

In addition, you can create an online agency that provides the services you are skilled in to clients both offline and online outside freelancing platforms.

Information Marketing

Information marketing simply involves the marketing of valuable information products to an audience who are in need of it to earn money. It comes in various forms and usually      solves a problem.

The beauty of information marketing is that there are a wide range of topics that can be  covered in it. There are different hot niches where people have problems that need answers.

Niches like the make money/finance niche, health niche, dating niche etc are examples of niches where you can create information products that solve people problems.

To find people problems, you can visit forums like Nairaland and Quora or join Facebook groups that are related to such challenges.

READ: Best Promotion Strategies for your Information Product

After creating your information product in a suitable format, the next thing to do is to promote to your audience using a highly-optimized marketing funnel that will compel them to buy from you.

The beauty of information marketing is that you are in total control of the business and can decide how you want it to be compared to other business models.

Mini Importation

This is another hot online business model to consider if you have some money saved up. As the name implies, it involves bringing in items from a cheap source outside into the country to sell at a higher price.

Some of these products are of very high quality even with the cheap prices and the start-up capital isn’t high.

The main challenge in mini-importation is in getting a well-meaning coach who can guide you accordingly. In addition, a certain level of patience is also necessary because there is a waiting period during when the products are ordered, shipped and when they arrive in your country.

The best bet is to start small and scale up as you gain experience and  make money.

China happens to be one of the favorite destinations for importing products at cheap prices. They have different platforms like 1688, Aliexpress, Taobao and Alibaba that sell a wide array of products to suit your taste.

Generally, fashion items sell very well and if you can get female items then you can count on making consistent sales if your promotions are targeted.

Drop Shipping

Similar to mini-importation, Drop shipping involves the selling of products but the difference is that you don’t need to buy the product first before selling to your customer. In fact, you don’t need to touch the product.

The major work here is simply to function like a middle man where you have to warehouse the merchant’s product on your online store, fix your price and promote to your audience to buy.

For each sale made, you earn the differential on top plus commission while the merchant earns their fixed price on the sold product.

Drop shipping remains one of the cheapest online businesses to start up as a newbie. Start-up capital required will be for data connectivity and promotion activities.

For more information, you can do a more detailed research into the drop shipping industry to learn more.

Affiliate Marketing

Affiliate marketing is another online business to start after graduation even if you are a newbie. You don’t need to create any product here as all that is needed is simply to register with an affiliate platform and promote their products as an affiliate partner.

Income is earned each time you earn a commission from selling an affiliate product.

There are different affiliate platforms out there to join for free and thousands of products to promote as well. Some promotion methods are free while others are fast in yielding results.

‘If you plan to move fast with good results, paid promotion methods are better. For this type of promotion, you can go for email list promotion or Facebook/Google ad promotion.

Both types involve money but if you prefer to take the long, torturous route then use Forum and social media group promotion.

For improved chances of success while starting out, the best niches to promote in affiliate marketing are niches concerned with health and making money. You can check affiliate merchant websites like WarriorPlus and JVZoo to get registered then do your research on how to get started.

READ: Starting Affiliate Marketing Using Email Lists


E-Course Creation

As the name implies, this online business model involves the creation of e-courses for online learning. The courses doesn’t have to be something out of the ordinary. Any subject matter you are very good at will suffice in this regard.

There are a number of e-learning platforms that allow e-course creation and once you sign up with them, your course can be promoted to people out there.

Courses to create on these e-learning platforms range from as low as knitting/crocheting to programming and other complex tech.

Examples of e-learning platforms to consider are Udemy, Skillshare and Udacity where product creators create the best courses for students the world over. These courses are affordable and are reviewed by students after they have enrolled and taken your class they give a review on the platform.

These reviews determine how good your courses are and helps the platform promote it further.

To get started with this business model, first create a course, then register on the platform, then upload your course content on the platform.

An alternative to this is to have a membership website created where you can offer your paid course to interested students who pay to have it. This kind of website is a Members Only website where each student have their unique login information to access the course content one they pay.

For more information on this, Google and Youtube will be quite helpful.

READ:How You an Make Money Using Information Marketing


Life after graduating from school can be tough especially with the high unemployment rate. It is important now more than ever to have a monetisable skill that can help you sort out your bills when the need arises.

Fortunately, for those interested in entrepreneurship, there are different skill sets and online business models that require less capital than regular businesses. Whether a newbie or not, these are some of the online business you can start after graduation – Freelancing, Information marketing, E-commerce, Drop shipping, Affiliate marketing, and E-Course Creation.

Hope you found this article useful. Kindly let me know your thoughts in the comment section.

Hey! Don’t forget to share either as someone out there might need to see this!


5 Best Information Product Ideas

If you are just starting out in Internet marketing, one of the best models you can get into is Information Marketing. This is even more so when you are bootstrapping on a very low budget and need to maximize your results as best as possible. In this write-up, I will be showing you 5 best information product ideas you can create a digital product on to make money when starting out.

The first thing you need to understand is that the best information product ideas are those that help people in need solve their problems. It is a fact that if an information product does not provide a solution to people’s problems, keeping it as a sustainable income generator will be difficult.

Therefore, the first thing to think about when creating info product is to think of the serious problems a lot of people have issues with and how you can offer a solution for it.

Problems like infertility, sterility, STD treatment, dating, picking women, starting a particular business etc are examples of difficulties people won’t mind paying for a solution.

The 5 best information product ideas should ideally be solutions to problems that are either painful or embarrassing to discuss. It should be a solution that provides relief for the victim who is willing to go almost any length possible to get it.

READ: How You Can Start Making Money from Information Marketing

All you need to do is to do your research, gather this valuable information and sell it to a hungry audience to make your money.

Further research is needed to provide an information product for each problem you identify. This is where you come in as a savvy information product creator.

Information product ideas that can be considered hot enough with a large hungry audience include but are not limited to the following below.

  • Make Money Niche/Financial Management/Investment

One of the biggest problems people have is how to make money then keep it or build it. The niche this falls into is what is called an ever-green niche because it a challenge that ties to man’s basic welfare.

Therefore, it is reoccurring and has no all-in-one solution as almost everyone has this problem. The beauty of the make money or financial management niche is that the market is huge so tapping in is no problem.

Many people want to make money, many others want to keep theirs while others want to increase theirs. If you have a monetizable skill that is in-demand, you can make bigger income teaching what you know and not even practicing it.

This doesn’t mean that what you know is wrong but it doesn’t mean you can’t teach it to make money.

Anyone who can provide solutions to the challenges faced in making money, managing finances and handling investments can make huge sums of money creating and selling digital products that solve this products.

  • Dating/Relationships/Marriage

This is another area of human need that is as basic as it gets. The need to have a companion of the opposite is universal whether it be temporal or permanent. At a point in our lives, there is a need to have someone in your life as a mate.

As sweet as this sounds, it’s not always easy and this is where the problem lies. Getting someone suitable to date, have a relationship with or even marry is not an easy feat.

Many end up with the wrong person, some end up with someone they can tolerate while a few actually meet their right mate.

As it stands, the dating/relationship/marriage market is ripe with problems that need solution and you can position yourself as that expert. This is one of the best information product ideas anybody can run with to create a dating or relationship course and be sure of selling.

So long as it has the tag of being a dating guide or marriage course and the marketing is done right, you will have sales creating an info product to solve needs in this market.

The best information product ideas here should be based around topics like: How to get a girl or woman of your dreams, How to go on a date, How to manage and grow your relationship, How to have a successful marriage, How to avoid challenges in marriage, How to keep a woman/man,How to manage a divorce etc.

The list is endless but if you can do a bit of research, you will easily come up with a hot idea to run with.

READ: 7 Best Tools to Succeed in Information Marketing


  • Sexual Health/Improvement Product Ideas

This particular is under-served, large and people with problems here would rather not talk about it. A lot of people have varied sexual health problems that they would rather keep private.

What makes this market one of the best information product idea is because it involves a pressing need that requires a solution fast. A lot of people have these problems but prefer to hide their identity even while looking for a solution.

If you can provide this solution through your information products, you will be patronized as long as your audience are sure of their privacy.

Think of men who have premature ejaculation problems or those with STDs, most need help but are suffering in silence. If you can find these people in your market targeting and provide them with your product, you make money.

Remember, you are only selling valuable information that can help them get rid of their problems. Product ideas here should be based around topics like How to last longer in bed, How to satisfy your partner, How to handle STDs, How to avoid STDs, How to cure impotency etc.


READ: Best Ways to Promote Information Marketing Products


  • Women’s Health/Pregnancy/Breast Cancer

It might be unfair to say that women have a wide myriad of health problems but that’s the truth. These problems usually require urgent attention because of the more delicate of the human female body.

Fortunately, there are solutions available for many of the problems. You can position yourself as an authority in providing valuable, well-researched information on how to tackle some of these problems without prescribing drugs or medical treatment directly.

Women’s health problems relate to topic ideas like: Breast cancer awareness, avoidance and prevention, How to get pregnant easily or avoid pregnancy, How to choose the sex of a baby, How to avoid specific disease types in women, How to carry your baby safely to term etc

The good news is that there is a ready, hungry market for this waiting for you to provide a solution and they will buy your product to consume if your marketing is done right.


The best information product ideas are products that solve people’s problems. Most of these problems are either pressing or embarrassing which makes the victims desperate for effective solutions for them.

Some of the best information product ideas focus on making money, investment, finance, dating, relationship, marriage, sexual health and unique disease conditions like cancer, diabetes etc.

Information product ideas providing a solution for these problems can provide a consistent means of income when marketed right. If you are just starting out in online business, information marketing is one of the models to look out for till you find your feet.

Most internet marketers use the information marketing model when creating products and training courses. Whether you are just starting out or experienced, you can succeed in information marketing with little financial investments and efforts.

I hope this post has been helpful. Kindly let me know your thoughts in the comment section.

Hey! Don’t forget to share this post as someone out there might need this!

How To Promote Information Products

Finally, you have finally created your information product of choice. The product is of the highest quality and contains every information needed to make it work. Your next challenge is to learn how to promote information products.

Fortunately, there are several means that can be used to promote information products. Some are free while some are paid. Generally, paid means of promotion get faster results than free means.

If you are just starting out and have little funds, you can start with the free methods. Subsequently, once you have made some money, you can upgrade to paid means to promote information products for better results.

In this post, I will discuss in more detail the different methods you can use to promote information products to reach your audience and make sales.

Promote to Your Contact List

Your contact list is the first place to promote your information product. If your contact list is optimized with people who are interested in your niche of focus, you might just make sales.

Your contact list includes your phone contacts, friends, family, acquaintance, and social network. Promoting to them might yield some sales as they may buy or refer people who need your product to you.


Promote on Forums

Forums like Warrior forum, Quora and Nairaland are great platforms where you can easily promote your product using content marketing.

First, you need to join forums then contribute to posts related to your niche. You can start your own posts and offer useful, free tips to build trust with your audience.

Subsequently, you can start promoting your information product after you must have built enough audience. If you do a good job of offering value first, you will find out that your audience will be more obliged to buy from you.

READ: 7 Best Tools Needed for Information Marketing

Promote on Social Media

Social media has a very high volume of traffic and is a superb resource pool of leads. Every market worth their salt needs to promote their products on social media. You can do free means or paid means depending on your budget.

You can promote your information product on your Facebook timeline, Facebook groups, Twitter, Instagram and other social media channels out there.

If you have a large follower base, you will experience more shares and likes as your audience responds to your offer. You can also add a call-to-action text directing people to share and like your post so more people can see it.

Promoting information products using social media helps give you more visibility, builds your social and brand awareness and establishes you as an authority in that field.

Promote to Email List

One of the most effective promotion strategies in internet marketing is email list promotion.

You need to have built an email list in the first place for you to be able to promote information products. To build an email list, you need to register with an email marketing platform then create a squeeze page where you lure in subscribers with a lead magnet.

Once they sign up to get the lead magnet, you get their emails in your email list. In future marketing endeavors, you can start promoting your information or digital products to them.

However, it is always important to nurture your list first by building a relationship with them before promoting information products to them. You can build this relationship by offering valuable tips, guides and advice using newsletters.

Later on, you can start marketing your products by telling about the problem it solves and the benefits of having your product.

 Promote using Facebook Adverts

Facebook Advert is one of the most effective advert methods currently in use by online marketers. This isn’t surprising given the fact that Facebook has over a billion users globally.

This is a very large audience which anybody can tap into to drive traffic to their products. The beauty of Facebook ads is that it can be targeted to an audience using any specific parameters.

As a paid means of promotion, Facebook advertising when done correctly can yield outstandingly positive results for you sales-wise. You will need a Facebook account and a Facebook ad account which are both free to run a targeted ad to promote your product.

The promotion itself isn’t free and you will need to have an international credit or debit card to fund your ad account for the promotion.

Your Facebook ad promotion can be targeted to any particular niche of your choice to sell your information products.

READ: How to Make Money through Information Marketing

Promote using Influencer Marketing

Information products can also be promoted using influencer marketing. This involves getting in touch with key figures or authorities in the internet marketing industry to promote your product to their contacts and lists.

This can be done while offering a share of the sales or reciprocating the gesture with an action of your own. In addition, some influencers might help promote your product after vetting it for quality out of good will.

Others might ask for some kind of payment before promoting your information product.

Influencer marketing is very effective for promoting information products as you will simply be leveraging on their visibility and influence to drive targeted traffic. If you are looking to cover much ground quickly, consider influencer marketing as a top means of promoting information products.


Making those beautiful six or seven figure income is dependent on how effective your promotion strategy is. If you do your promotions well, you will be experiencing a lot of sales if you have a good product.

There are several means of promoting information products. Whether you choose a free or paid means of promoting your information product, you will make sales relatively.

For faster results, paid promotion strategies are generally more advisable. You will reach more interested people automatically than going the manual route when using a free method.

Promoting to an email list, using Facebook advertising and influencer marketing are super effective for promoting products.

I hope you found value in this post. Kindly let us know your thoughts in the comment section.

Hey! Don’t forget to like and share this post! Someone out there might need this.

7 Best Tools for Information Marketing

Just like in any other type of online business model, you need tools to succeed in information marketing. Information marketing can only be lucrative when you do it right using proven strategies and resources. In this post, I will be showing you the 7 best tools for information marketing.

It is important to understand that information marketing refers to the business of providing valuable but scarce information to a group of people who need such information but have no access to it.

These 7 best tools for information marketing work best when you follow a proven strategy that requires you do the following:

  • Find a niche audience
  • Decide on a product format
  • Create the information product
  • Build an email list of targeted audience
  • Pitch your product and make your money

READ: How To Earn Income Using Information Marketing

Below are the 7 best tools for information marketing success even if you are just starting out.

Google Search Engine

The almighty Google search engine is an amazing tool for information search, research and collation. If there is one tool you need to gather information, Google comes as number one.

With Google, you can find information on almost any topic on earth. The truth is that people are naturally lazy to run this searches themselves.

If you can research and package the information into a digital product, locate the audience and promote to them, you will be making money.

To use Google, simply head on to to type in the information you want to search.

Forums and Facebook Groups

Finding your audience can be tasking if you don’t know how to do it right. The best way to find your specific audience is to do some prospecting using content marketing via forums and Facebook groups.

Simply join forums and Facebook groups related to the information product you are interested in creating, then start giving value by creating quality posts and posting regularly for a period.

After awhile, you would have gotten some engagements through comments. You can also comment on threads in the same niche as your coming information product.

To identify what information product to create, check for problems or challenges most people need a solution for then get to work.

In addition, you can add a call-to-action to text in your posts compelling people to contact you. Forums and Facebook groups remain one of the best tools for information marketing especially for newbies.

Email Marketing Platform

One of the challenges businesses have is following up on leads and prospects. This is where an email marketing platform comes in. It is a wonderful tool for generating leads, nurturing prospects and marketing them to become customers.

With an email marketing platform, you will be able to send valuable information to people who sign up for your freebie when you are list building.

It is also important for marketing purposes when you have a product to sell like your information product. Most email marketing platforms have automation features that make it possible to integrate to your sales pages. You can also send automated marketing emails scheduled previously.

Some email marketing platforms include Mailchimp, Getresponse, Aweber, Freshmail etc. They all have similar features but different pricing structures. If you can sign up to one of these, you would have gotten one of the best tools for information marketing.


Web Hosting and Domain name

A domain name and web hosting account comes very handy with WordPress making it easy to set up landing and sales pages for your information product.

You will need to select a relevant domain name as this is also the name of your website. Your landing and sales pages will have this name on their links too. You don’t necessarily have to set up your website but a web hosting account helps you set up WordPress.

With WordPress you can then install a landing page builder to set your information product sales or landing page.

You can get web hosting and domain name from providers like Bluehost, Namecheap, Hostgator, Whogohost etc. A domain name and web hosting account are essential tools for information marketing.

Microsoft Word and Screen Video Recorder

Creating information product doesn’t require anything out of the ordinary. With Microsoft Word, you can easily create your information product in doc format and subsequently converting to PDF format.

Using Canva, you can create beautiful PDF e-covers for your information products for FREE.

For how-to guides and instructional information products, the best form to create them is in video format. To create instructional video courses, you will need a tool like Camtasia Studio or Screencast O’matic which helps in recording your screen while teaching.

Sales Page Builder

A sales page builder is necessary to market your information product effectively. A sales page is a simple single web page where information about your digital product is presented along with its features and value proposition.

You need a sales page builder to set up a sales page containing features of your product and a payment details on how to get the information product.

Leadpages, Instabuilder, Thrivearchitect and WPProfit builder are some sales page builders you can design your sales page with.

A sales page builder is one of the best tools for information marketing .


Payment Processor

To earn money from your information product, you need a means of receiving payments from your sales page.

Your sales page can have a credit and debit card integration using Paystacks or add a PayPal button to make it possible for international payment processing.


To succeed in information marketing, you need tools and resources to make it happen. Some of these tools are free while others are paid. For greater chances of success, premium tools are preferable.

In this post, we have discussed the 7 best tools for information marketing especially if you are just starting out. This list is not conclusive and you can do your research to add more to it.

Hope you found value in this post. Kindly let us know your thoughts in the comment section.

Hey! Don’t forget to share, someone out there might need this!






Make Money in Information Marketing

The first time I came across information marketing as a means of making money on the internet was in 2007. I had just read in a newspaper how a 17 year old made his first million doing this. To say I was intrigued is an understatement, I was determined to make money in information marketing as well.

I researched and gobbled up everything I needed to know and finally created an information product. For promotion, I used forum posting and commenting and ended up selling a few copies and that was it.

I didn’t fail but I didn’t have much success either but I learnt from the experience. It was clear to me at that point that the market was hungry and there a was huge potential to make money in information marketing.

The new plan I formed was to improve my processes by building a list of hungry buyers first then offer them the product. Well, that was the plan and it would have worked but something else happened. I got into paid employment and forgot all about entrepreneurship.

Today, the job is no more and I am back to building my own business and guess what.

Information marketing still rocks. There are tons of information out there that certain clusters of people are dying to get their hands on. If this information can be gotten across to them, a good number of them won’t mind paying to have it.

To make money in information marketing involves a few basic steps that revolves around product creation and packaging.

Information marketing simply means finding valuable but scarce information needed by a select group of audience and providing it to them at a price. Marketing information means you have to package it into an information or digital product before presenting it for sale.

It can be in different formats – text or doc file, E-book PDF, video course, member website or a webinar.

The best information products today are those that can be considered as visual and instructional. Examples include video courses, membership sites and webinars.

This type of information or digital products are more easily assimilated by the audience making it a better alternative than E-book. You may not have noticed but the reading culture is fast depreciating and a lot more people are losing patience with reading.

At this point, you may be asking how do you create an information product that can make you money.

The answer lies in researching and looking out for what people are currently in need of. Some topics are evergreen, in that there is always a need for it by almost everybody. This type of topic is controlled by a human base desire; examples include topics on making money, dating, marriage, sex, health, etc.

Fortunately, these niches are also filled with a lot of challenges that a lot of people need solutions to. Once you provide the needed information to the target audience, all things being equal, they will buy from you.

Below is a step by step guide on how you can make money in information marketing easily even if you are a newbie.

– Find a niche market

– Identify which format of information product will work best

– Create the information product

– Build an email list of targeted audience

– Pitch your product and make money in information marketing

Now let’s add flesh to these steps to make them more easily comprehensible for everyone.


Find a Niche Market

The first thing to do to make money in information marketing is to research and locate who and where your audience is.  You need to look out for what the current trends are and ask yourself who you are creating this product for.

Find out your niche market – is it overweight people, people with eye problem, people with diabetes, or the unemployed? Where can this category of people be found? You might have to check out forums on the internet, social media groups and Google trends.

Popular forums are full of topics so consider those with lots of engagement to be worthy of creating an information product on.

Alternatively, start with a niche you have an interest because it might help you locate your target market of like minds more easily too.

The health, wealth and make money niche are heavily crowded and it won’t a fly if you jump in for a slice of the cake.


Identify which format of information product will work best

After finding your niche market and identifying your target market, the next step is deciding on a product format.

Will your product be better as an E-book, video course, training via a membership site or served in a webinar? Your decision depends on the type of information product you are selling and whom you are selling to.

Personally, I feel video courses are better because they show your audience in greater detail how to learn what you are teaching.

If it’s a simple instructional course, you can create it as a pdf and get a beautiful e-cover for it. You can visit to design a beautiful e-cover free.

For membership websites, you may need to get a web designer to set up a website for you using WordPress. A premium membership website theme and plugins will be necessary to secure access to the site for only paid members only.

For video courses, you can create a video tutorial using Camtasia Studio or Screencast o’matic to record your screen.

Create the Information Product

Once you have decided on a format to follow, it is time to make money in information marketing. Go ahead to do your research on the information then create your product using your format of choice.

If you can help it, make your information product as professional-looking as possible. Packaging is key in the information marketing business if you really want to succeed.

Build an email list of targeted audience

Now you have your information product ready, the next step is to build the audience you plan to market to. To do this, you need one of the following:

– Facebook or Whatsapp Group

– Email List

– Facebook Messenger Bot

You will require traffic from a targeted source and my suggestion is to run a Facebook ad offering either product or something of value related to it as a giveaway. If your Facebook promotion is targeted at the right audience, you should be able to get signups into your offer.

At this point, you will use E-mail marketing to market your product to your new list. The best way to market is to show them why they need your product and the benefits they stand to gain by buying it.

In addition, you can also offer incentives and bonuses like free software, membership to your Facebook groups, free access of information from you directly etc.

Such enticements will serve to persuade your audience to buy your offer. You can also implement several marketing techniques to compel them further to take action.

Use deadlines, heighten the sense of lost opportunity, inflate the benefits to drive sales. You want to make money in information marketing right?

As long as your product is legit, market the hell out of your product and see results pour in.

Pitch your product and make money in information marketing

Continue to pitch and promote your product on social media like Facebook, Twitter and Instagram. Use your timeline and also post in Facebook Groups for this purpose. Keep running your paid promotions too to reach a bigger audience.

On your email marketing platform, offer valuable tips and guides for free on some days then alternate it with heavy pitching of your information product.

As you gain authority and visibility, your next campaign around will be easier as your audience will buy into your offers more easily.


To make money in information marketing requires creating a product from what you are very good at. Or creating a product from a NEED a lot of people have.

You will have to do some research before deciding on a niche to go for. Also, product format is important. People respond more to video content than text content so if you can create video courses or webinars, you will experience more engagement.

Video courses also command more premium pricing because of its level of detail. In addition, when creating a product, ensure that it looks as professional as possible.

Information marketing will continue to thrive as a successful online business model as long as man has needs. The quest to find solutions for these needs provides an opportunity for the savvy internet entrepreneur to make money marketing this information.

Did you learn something new or different in this post?

Kindly drop a comment in the comment section below for more information.

Hey! Don’t forget to share this post. You could be helping someone out there too.




How You Can Grow Your Offline Business Using Instagram

If you have noticed it seems everyone is now online, individuals and businesses inclusive. For some time now, social media has become of the most effective media outlets. Many businesses are now online-based while many others are joining the bandwagon. In this article, I have explained in detail how you can grow your offline business using Instagram.

If you run an offline business and have been thinking of taking your business online, Instagram provides one of the social media outlets you can leverage on. This is even more so if you deal in physical products because Instagram is a visual social platform.

Engagement and connection is high if you have aesthetically-appealing products and valuable offers for displayed using HD images and videos your audience.

The good news is that even if you are new to social media and Instagram as a business, you can still utilize the platform efficiently to promote and grow your business irrespective of it is online or offline.

If you are a business dealing in food preparation (restaurants, caterers), auto dealer, cake designer, event decoration, graphics design, photography or offer any other physical product or service imaginable to you, Instagram is the place to be.

I have listed 8 steps that will do the following for you guaranteeing your business growth:

  • Build brand awareness and visibility
  • Create connections and relationships for you and your business
  • Improve your sales rate
  • Build your authority in your niche as the go-to place

Here is how you can grow your offline business using Instagram:


  1. Create a Relevant and Informative Bio

The first step to using Instagram effectively for your business is to set up an optimized profile or bio. Ideally, your bio is like your signboard telling people exactly what you do.

Your Instagram bio should be clear and uncluttered. It should contain your personal or business name and state what it is you do. No funny names or aliases and it show any necessary information that your audience needs to know about you.

Example: If you are a car dealer, your bio should clearly state this with the name of your business and probably information on the type of cars you deal in.

In addition, your contact details like phone number, email and other social media handles should be clearly displayed on your bio.


  1. Use a Clear Quality Display Picture Related to Your Product or Service

Next is your display picture, it should be a relevant picture related to your service or business. Formal photos of you can also be used since your interest is to appear professional.

The photo should be of good quality, clear and relevant. Using your photo will increase your brand awareness as people will be able to connect a face to your business. This gives you more visibility and increases your network the more you are associated with that niche.

  1. Research Who You Target Audience Is

The number one rule of business is for you to know who your target audience is before even starting up. Knowing your audience will help to be more intentional and objective when targeting your promotions.

You need to know who needs your products and services as this will help you use appropriate targeting means like paid promotions, hash-tags and joining communities to spread the word about what you do the world.


Are you a writer, content creator or author, click HERE to learn the best social media platforms for you.


  1. Create Valuable or Engaging Content Using HD Photos and Videos

One major way of connecting and engaging your audience and creating a tribe of loyal followers is by offering content that is interesting and valuable. Instagram is a visual social site so you need to post a lot sharp photos of your products or the services you offer on a regular basis.

Also, create and post valuable content and give it away free. People always love free stuff even though we know they rarely use it because of the sub-conscious belief that free stuff isn’t really worthwhile.

It doesn’t matter though so just go ahead to offer free valuable posts to build trust and relationship with your audience.


  1. Post Content Daily and Consistently

If you truly want to improve your brand awareness and reach using Instagram as a tool of choice then it’s important that you start posting quality and valuable content regularly.

Consistency is the name of the game and when you post daily, it creates a feeling of expectation and anticipation in your audience. They will always be on the look-out for your posts if they are usually packed with content.

Content can be anything from useful information, photos and videos to e-books and training courses related to your business and industry.

You can also use a social media management tool like Hootesuite to manage and send out content whetehr you are available or not via its scheduling feature.

Click HERE to check out Hootesuite’s free offer.

  1. Use Trending or Popular Hash Tags for More Reach

To increase your reach to other people who share an interest in your business, Instagram encourages the use of trending or popular hash-tags that have been used for promotions previously.

Hash-tags can be added at the end of any posts you create and when posted, anyone who has connected with such hash-tag in the past will get a notification. Posting using trending or popular hash-tags will expose your business to new people. It will also open fresh opportunities for you to make sales and close deals when contacted about your service.


  1. Offer Discounts, Giveaways and Contests to Increase Engagement

People love any chance they can get to get a discount off a product they want, win a giveaway or contest. As a business owner, you can leverage on this loophole.

Let’s say you are a hair stylist, you can offer to give a %30 discount to anyone who brings an extra referral to your business.

Or you can choose to give away limited copies of your e-book guide. Your audience will be drawn in by your offer and you can engage them once you get them on your list. As you do this from time to time, people get to know you and see you as an authority in your business.

When you finally pitch a paid product, your audience will remember they have gotten value from you before and check out your offer to make a purchase.


  1. Share and Ask Friends to Share your Handle

Share, share, share

This simply involves using the power of your network to spread your brand awareness campaign. Once you have an optimized Instagram account clearly stating your business, you can ask your friends to share your post around. This post should be engaging and relevant to your business.

Your products and services should also be clearly displayed on the posts so that interest people in your friends’ network can connect with you to know what you. Gradually but steadily, as you gain influence and grow your followers, your business will experience a positive impact of from these efforts.

So what kind of business do you do and how soon do you plan to use Instagram to build your business’ brand awareness?

Hey! Don’t forget to share as well, you could be helping someone, you know!