3 Content Marketing Post Types You Should Consider When Marketing Your Customers Online

There are 3 types of content marketing posts you should have in mind when getting in touch with your customers.

It becomes irritating when all you do in your marketing efforts is to pitch, promote and push your audience to buy your product or service.

Let me give you an example:

Let’s say you are going to take a bus to Lagos or Abuja, and all those loaders keep rushing you, pressing you, trying to force you to take a decision by going with their transport line….

What usually happens?

You become irritated or try as much as possible to resist them and head to a transport line that you have come to like, connect with and prefer their services.

This is what happens in Marketing.

Even though you want to sell something, there are better ways to do it.

The more subtle your strategy is, the faster the audience gets convinced to try out your offer.

Marketing is a long term game and quick-wins are only possible when you have done a lot of the background work building, nurturing and getting your audience to grow on you.

In this post, I have succinctly listed out 3 ways to deliver your content to your audience without being too pushy about it and driving them away from your list.

Read on below:

1.) Nurturing Content
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This content marketing type connects with your audience without selling anything to them.

This type of content is in the form of story-telling and uses emotions to make your audience engage with you on a personal level.

If you are serious about mastering content marketing then you have to take this particular point seriously. This is where the bedrock of your connection with your audience lies, you get it right and your audience will love you like no other.

The more consistent you are at doing this, your customers get to see you as their fellow human and not just another marketer out there trying to force a product down their throats.

You could tell a story about how you survived a difficulty, how you achieved success in a particular endeavor etc.

At the end of the content, you can add your profession so they will connect the story to what you do.

Doing this reinforces your person into their minds without their knowing it.

READ: SMS Marketing Could Save Your Business, Learn How

2.) Pre-selling Content.
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Have you ever read a content that discusses a problem that you probably share and you find yourself looking for a way to connect with the writer whether they can provide a solution to that problem?

That is perfect Pre-Selling Content……na you go rush the writer.

The writer will simply sit back and wait for you to visit his message inbox or mailbox if they want.

This kind of content is expository, educative, informational and whatever word you feel like adding here.

Pre-selling content marketing post is magnetic and works like magic because you don’t even have to mention that you are selling anything and you will find people asking if you can offer a solution.

A lot of copywriters that you know today use this technique to get you SUPER-HUNGRY for their next coming product.

When you create Pre-selling content perfectly, selling the follow-up product that comes next is easy because you have already whetted the appetite of your audience PRIMING them to buy when you offer your OFFER.

Pre-selling content is also known as a Primer content. It can use fear or benefits or some other emotion to induce your mind into action.

READ NOW: Learn How to Create a Content Calendar to Improve your Content Marketing

3.) Promotional Content.
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This is the type of content marketing posts many of us use to sell our products, goods, services etc.

Also called a HARD-PITCH, this type of content marketing post works best when you must have PRIMED your audience properly to ANTICIPATE your proffered solution to their problems.

If you should pitch hard at your audience, you will appear DESPERATE, SHADY, PUSHY and any other aggressive marketing adjective you can think off.

A lot of people get turned off by such marketing.

Heck, they don’t know you from Adam and you are trying to convince them to buy your offer???

How sure are they that you aren’t selling a dud?

To sell using promotional content, you must have done any of the following:

– Pre-sold, primed or prepared your audience by getting them to engage and connect with you.

– Built influence, authority and brand visibility as an expert so they can trust your word and take the plunge.

Anything other than this will most likely backfire.

The good news is that you can implement any of these content types in any business model so long as you are using online platforms to connect with your business.

So tell me what you do in the comments and I will suggest how you can implement any of these content marketing types in your business or role consisting.

Don’t forget to share this post too so others can benefit!

 

READ: 5 Tips You Must Apply for Cheap Facebook Advertising in Your Business

How to Promote Affiliate Products Using Youtube

One of the simplest models in the world of making money online is affiliate marketing. The name alone explains it all – affiliate marketing, meaning marketing a product to an audience as an affiliate. Of course, there are different ways of doing this, one of which I will discuss shortly – how to promote affiliate products using Youtube videos.

In affiliate marketing:

– you do not need to create or own the product

– you do not need to offer support for it

– you do not need to update the product

– you do not to troubleshoot it

– you incur no expenses in producing it

Your only task is to pick the product and sell to people who need such products. No long stories. This is the basic framework to it.

Of course, it is not as straight forward as I have it out to be. Now, I must be very honest with you – affiliate marketing can be hard if you don’t plan well before going into it.

Heck, even with a great promotion strategy, it can still be tough succeeding at affiliate marketing if you are looking at it from a quick-money scheme perspective.

However, in this post I will be revealing how you can make money from affiliate marketing using Youtube to promote products.

You will need the following:

– Registration with an affiliate merchant

– A Youtube account

– A Tubidy extension account on your Google Chrome browser for ranking videos on Youtube

– A video creating software, if you know how to create explainer videos (alternatively, you can visit a freelance website and get a video designer create videos for you of the affiliate product)

 

Now let’s get started….

The first thing to do is to register with an affiliate merchant, you can pick anyone from Sellhealth, Clickbank to JVZoo. It doesn’t matter which one you go for, just go with the flow.

Next, you need to select a niche of choice from any one of these:

– Health and Fitness (Weight loss and diet, Sexual health, Body building, Skin enhancement, Hair care, Disease treatment and management)

– Software and other digital products in the Make Money Online Niche

– Marriage and Relationship

 

Whatever product you are going for should be one with a decent commission percentage and enough buzz on it as a performing product. It doesn’t have to be a top selling product as products of that level might have a lot of affiliate marketers like you on them.

It should have some rave reviews and buzz all the same. You can still go for top selling trending products too as I will be showing you how to rank them on Youtube’s search engine.

After selecting your product of choice and copying the affiliate link, visit Bitly.com to cloak the affiliate link then save in your Notepad on your PC.

Now check out the link and read through it to understand how they product works, write a rave review of about 300 – 500 words yourself and save this too.

Go to Youtube on your Google Chrome browser, login then open another tab and search for Tubidy Chrome extension.

Tubidy is a free extension that helps you rank videos on Youtube using keywords. After registering on it, it will naturally integrate itself to your Youtube account.

Whenever you are uploading a video on Youtube, it will come up, showing you elements where you can input name, search keywords and other features that will help you rank the video.

This feature of Tubidy makes it great to promote affiliate products using Youtube videos, as you will find out.

At this point, you need an Explainer video review of the product you want to promote on Youtube. You can do it yourself if you are a good Explainer video creator, video editor, or you can get one to do it for you.

The best to do this however, is to go on a freelancing website like Fiverr.com and get an expert explainer video creator to create one for you where a medical personnel in a white lab coat preferably will talk about the product briefly.

This explainer video should be about 1-3 minutes, highlighting its value. You don’t want your link visitors to lose interest in a long video. The script should be straight to the  point, discussing what the product does using the ROT formula.

The ROT formula stands for Result, Objection and Time.

Your video script and written content should focus on this too.

It should start with the result your product offers…..then proceed with the challenge and objections your prospect might have then end it with a time-frame within which the product will deliver the solution.

Finally, a call-to-action showing the cloaked affiliate link should be at the end of the video script and the written content.

At this point, once your video of the product is ready and uploaded, enter the most likely keywords you know the product will likely be searched with on the internet then fill in the content with the affiliate link.

Next you submit and wait for about 6 – 24 hours for it to rank on Youtube’s search engine. If the product is a hot and trending one, it can even rank on first page in a few minutes or hours.

I have once ranked a video in a matter of minutes.

Now, repeat the same process for any number of products you may have and watch your sales begin to come in over time. This process is everlasting and as long as Youtube is in existence and the product is still available, you will see sales from that video from time to time IF IT RANKS WELL.

I hope you enjoyed this affiliate marketing hack – how to promote affiliate products using Youtube videos.

If you liked it or have questions or comments, don’t forget to drop them below.

You can also send me a direct mail at kalu@onlinebusinesshacking.com

Hey! Don’t forget to share this too as someone out there will likely benefit from reading this!

 

Kalu Udeagha.

 

Why SMS Marketing Could Be Exactly What Your Business Needs

With the world growing more sophisticated than ever, marketing has gone purely digital with social media taking the lead. As much as this is so, SMS marketing however, could be exactly what your business needs.

You may ask why this is so but the facts are really glaring when you look at it. Almost 70% of the world’s population now uses mobile phones and these phones range from highly featured smart phones to simple phones that are only capable of calls and text messaging.

With everyone on mobile phones, there is need to have a means through which your business can promote its products and services across board to its different classes of customers.

This is where SMS marketing comes in.

With a lot of businesses going different routes in their marketing efforts, the smart business owner should retrace steps back to SMS marketing because of its efficiency in delivering results.

Email marketing, social media and search engine optimized marketing are all great but none can compare to the instantaneous delivery that SMS marketing offers.

It is important to also remember that the noise in the world of marketing is quite high now, therefore being unique and standing out is necessary to be visible above the whole marketing clutter.

Here are some reasons why SMS marketing is important if you own a small business.

 

Cost Efficiency

Compared to the amount of money needed to run traditional ads on TV and newspapers, effective social media ads, or the cost of doing proper SEO marketing, SMS marketing is relatively far cheaper and several times as effective.

As long as your potential customer has a phone, you have a high probability of reaching them the minute you send out your bulk SMS. Of course, it is important not to spam too because spamming will reduce your efficiency.

The general rule is to only send promotional offers and deals to people who willingly submitted their phone numbers for that purpose.

If it turns out that you are spamming your audience with texts they do not need, they can ignore or worse yet blacklist your number completely ending your chances of future campaigns.

 

Heavier Reach

With SMS marketing, there is little room for your audience to miss your messages when you send them. Only if the individual’s phone is unavailable will they not get a message from you when you run a campaign.

Unlike in E-mail marketing where your subscribers need data to receive the mail and even check their box to read, SMS marketing delivers messages directly, forcing the recipient to take action.

SEO marketing still requires people to run  search on search engines. Messenger bots require the internet as well, but SMS marketing is almost unavoidable.

Personally, I have found them very useful as smart businesses use it to remind their customers of deals and promotions that might be very useful.

Consider what the telecoms network providers do, they have a very heavy SMS marketing campaign project which has proven very effective in keeping their customers within easy reach.

A sizable number of the population still do not have these smart phones and if you really want to put your business out there in the faces of people, consider SMS marketing in your marketing efforts.

 

Instant Deliverability

From all indications, it has been proven that SMS marketing has a higher degree of deliverability (no fear of your content ending up in the promo tab like in Gmail).

Open rates are high and click-through rates are higher compared to other marketing media too.

Provided you send your messages when your subscriber haven’t slept off at night, you are bound to have a high open rate.

It is this way because SMS content usually comes with a loud notification and is usually straight to the point with the information contained.

In fact, it can even be argued that whether you send your message in the night, morning or afternoon, you are still bound to have a high open and read-through rate, all things being equal.

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Fast customer response and experience.

With SMS marketing, customers can easily respond to your call-to-action or any other information contained within with or without the internet. SMS marketing makes it possible through the use of USSD commands.

These commands are short codes that your audience can dial to get a specific response to an inquiry. What this simply means is that at the touch of a button, your audience can gain access to whatever you provide either by replying the message, call the number or dialing a short code (USSD).

 

Exclusive Marketing

By exclusive marketing, I mean there are few businesses in your niche that will be using SMS marketing for their promotional campaigns should you decide to apply it. You will get to reach a greater percentage of the market doing what a lot of your competitors are not doing.

While your competition is busy battling the noise on social media and the struggle for ranking on search engines, you will simply build your SMS marketing list and fire away.

For a moment, consider what banks and telecom providers are doing with SMS marketing and then ask yourself why they seem to be the only brands with a strong focus on it.

It’s simple really.

These brands know that a far higher percentage of their customer base may not even have smart, internet-enabled phones. Therefore, they are not ready to leave any stones unturned.

Are you a small business owner or perhaps, you have a growing business……consider growing an SMS subscriber list then applying SMS marketing techniques to grow your business.

You will find out that your business will experience more engagement, visits and patronage which will all translate to mean more profits for you.

Even if you have doubts about this strategy, consider trying out an SMS marketing strategy in your business before disregarding its effectiveness.

Don’t forget to check out my next post on what you need to avoid in SMS marketing.

Hey! Also share if you enjoyed reading this! Someone out there will definitely find this refreshing and useful.

Enjoy!

 

Why Choose WordPress Over Other Content Management Systems

If you are planning to have a website anytime or maybe you already have one. You will find this post to be very useful where setting up and managing your website is concerned. For websites to be set up for use, they require what is called a ‘content management system’ or CMS.

Essentially, this is the framework supporting the build of the website. If you already know about content management systems, then you this post might be even easier to grasp.

There are several building frameworks or Content Management Systems used to set up a website to function properly. Some examples include WordPress, Blogger, Drupal, Joomla, Wix, Squarespace etc

Yet despite this wide availability of options in choosing a Content Management Systems, one specific system dominates the market more than the others.

That’s WordPress.

As a matter of fact, most of the popular websites in existence are designed using WordPress. The reason behind this is quite simple. WordPress makes website set up and design easy even for the absolute learner in comparison with other alternatives.

With WordPress, there are a greater number of versatility and functionality you can bring to your website with ease. This is not to say that other CMS are not good enough; on the contrary, some of them beat WordPress in certain regards.

Joomla and Drupal are great alternatives if you choose not to go with WordPress. Joomla is just as easy and has as much functionality. Drupal is superb as well and exceedingly great for making complex and secure websites that require increased security.

However, these two can’t compare with WordPress when it comes with ease of use. In addition, there are a lot more people who prefer the convenience and variety WordPress brings. Joomla and Drupal have less users which makes troubleshooting more of a challenge in comparison.

To use Joomla or Drupal to their fullest capacities, a knowledge of coding is required and many individuals are neither interested nor willing to bother with coding. Ease of use and convenience is the WordPress selling point.

Fortunately though, these 3 CMS are open source software and have a wide range of contributors and developers willing to improve their efficiency. Numerous templates and plugins are available to improve the functionalities that comes with any one of them.

In the end, WordPress still trumps the rest of them in terms of availability of themes, plugins and ease of use. When you get the question – Why Choose WordPress, below are some of the reasons why you should go for WordPress no matter what anyone tells you regarding the other CMS.

Convenience and Availability of Add-ons

Even if you are just starting out in website ownership and management, WordPress makes it easy for you. From the simple installation process, to choosing from thousands of themes and plugins, you can do just about anything on your website with WordPress as your CMS.

You don’t need to know coding as everything has already been programmed into the platform making it easy for you to simply modify and tweak things around as you want.

 

Free use of the platform

WordPress is a free, open source software managed by many different developers. There is no fee for installation and use once you have paid for your hosting and domain name. Drupal and Joomla offer this feature as well but CMS like Wix and Squarespace require monthly subscriptions to have certain premium features.

Some of these premium features on Squarespace and Wix are actually free on WordPress, making it unnecessary and expensive to go for the former two.

WordPress comes with a large collection of add-ons i.e plugins and themes which users can access free of charge.

 

Easy trouble shooting for users

As the world’s most used CMS, WordPress is comparatively easy to troubleshoot in comparison to other CMS. With a lot of people using this CMS, a large vault of resources lies at the disposal of anyone who cares to look when faced with website issues.

However, if you are using Joomla or Drupal, you will have to find Joomla and Drupal experts in most cases. If you are using Wix or Squarespace, the way out when you are troubleshooting could involve getting in touch with a customer support person for assistance.

 

Robust and Secure Platform

With the power of its plugins and themes, WordPress provides a robust and secure platform that meets and matches the security standard pf the Drupal CMS. Though ordinarily less secure comparatively against the likes of Drupal and Joomla, WordPress can still be juiced up to be quite formidable security-wise.

If you are using WordPress, you don’t need to worry about your website being hacked especially when you have installed the powerful security plugins offered by them for this purpose.

Conclusion

If you are planning on having a website built for you, consider WordPress as the most convenient Content Management System to use. It is newbie friendly, requires far less technical skill, free and super easy to manage.

Many popular, world-class website are built on WordPress, so you see there is a reason why it dominates the market currently.

So what’s your take on this? Which CMS do you think is a better option?

Let us know your thoughts in the comment section and don’t forget to share this post! Someone out there might need this.

 

Tips for Writing Engaging and Converting Email Copies

Email marketing is still king as far as reaching out to customers and clients is concerned. However, the major challenge most businesses have in their email campaigns is writing engaging and converting email copies that actually get opened and read.

Every online business that truly hopes to engage and sell to its audience must endeavor to include email list building and marketing as part of their promotion strategy.

To make the best out of your email marketing campaigns, you must make sure that your emails are not just engaging but also have the ability convert for you.

Of course, the objective of your email copy should be a priority. Are you writing to make a sale, get a lead or push your subscribers to take a specific action?

Your objective should be clear especially on the heading and subsequently on the body of the email copy.

In this post, I will be pointing out some great tips for writing engaging and converting email copies for your business. If you follow this tips, your emails are certain to experience more engagement and generate more conversions and sales.

  1. Inbox deliverability

For your email copy to be seen in the first place, it has to drop in the inbox of your subscriber. If it drops in the spam, it is likely going to be unnoticed.

The truth is that not every subscriber remembers to check their spam folder. If your emails keep dropping in the spam folder, then you might just be wasting a lot of email marketing efforts.

The best way to write your emails to improve their deliverability is to make them as simple and short as possible.

If you can avoid stuffing them with links, that will even be better. HD images and videos also reduce deliverability in the inbox especially with Gmail.

The less spammy your email appears, the higher it’s deliverability. Also, you can avoid inputting too many price tags in the email copy.

Heavily-coded HTML emails also have deliverability problems. If you are sending HTML emails, consider using light HTML to code your emails while keeping it simple.

READ: 12 Automated Emails You Should Send Your Subscribers

 

  1. Engaging Headers that Increase Open Rates

If your plan is truly writing engaging and converting email copies for your business then you must careful attention to this tip.

A lot of subscribers are tired of being marketed by a thousand and one email based marketers. Personally, what I do is when I check the header and it doesn’t interest me, I delete immediately.

Now consider what the average email subscriber will do in a similar case.

The point is, your email open rates will increase if you have engaging headers that push subscribers to check out your emails.

To improve your headers, keep it short and personal but include something interesting FOR the subscriber.

Most people are on the look-out to gain something one way or another. If you plan to push people to read or look at your emails, then you must add something in it for them always.

It could be a giveaway, a tip that they might need in their life or business or something of value which you think they will find useful.

READ: How to Start Affiliate Marketing using Email Lists

You can add the first name tag to personalize the email accordingly. A lot of email marketers already do this and I must say that too much of it will prove ineffective in the long run.

If you can write your email headers to include the value proposition you are offering, personalize it while keeping it short, then be sure that half the battle is won. Your subscriber will be far more likely to open and check out your email copy.

 

  1. Increasing Conversions through Read-through Activity

Your email marketing activity has an objective it is meant to achieve. As I stated earlier, this objective could be anything from making a sale, driving sign ups, encouraging group joining, giving a discount, making an announcement and so forth.

If your email headers are engaging, you are bound to experience a high Open Rate but how about Click-through or Read-through rate. You want to make sure that your audience doesn’t lose interest half-way down your email copy.

To achieve this feat consistently, you must be writing engaging and converting email copies that maintain the header story line.

Your header shouldn’t say another thing and your copy will be discussing something else. Uniformity and relevance is key in this case, your email copy should have a continuation of the message from your header which attracted your audience.

Doing otherwise will mean having your emails ignored, deleted or worse yet unsubscriptions from your audience.

READ:How to Monetize Your Email List

Try to make the content as interesting as possible. Remember keeping it simple but spacious is key. Nobody wants to read to a block of heavy text so it should be easy to grab at a glance.

To do this, write in short sentences of 3 per paragraph with double spacing in-between each paragraph. Writing your email copies this way will make them really easy to scan through by your readers.

There should be a clear Call-to-Action on what you want your readers to do. Whatever action that is, make it very clear in the email copy and you can be sure of getting better results.

If your objective is to increase downloads, sign ups or applications for something, the message should be properly and clearly communicated in your email copy.

In addition, you can add a sort of reward while writing your engaging and converting email copies.  Such rewards could include discounted offers and giveaways, bonuses and other free but valuable stuff that will incentivize your audience to take action immediately.

Everyone loves valuable stuff and if you make it free, you can be sure to have a higher engagement on it.

 

  1. Ask for Feedback from your audience

A feedback system is important for any business. If you are keen on growing your business properly then you need a feedback system in place. For one, it will help you know how your audience perceives you.

Secondly, a feedback system will help you realize where your business needs improvement and you can tailor your email copywriting to fit better.

To create an effective feedback system, you can send a simple mail to your email subscribers asking them to give you their take on a service or product you provide.

Or you can ask them to reply your email with where they need solutions to their problems as it concerns your mutual niche.

The use of survey forms can also come in handy and can really simplify everything for you. You can use SurveyMonkey forms to handle your reviews.

 

Conclusion

Email copywriting is an art on its own that has to be learnt. True that some people naturally have a way with words but you can still learn email copywriting with or without talent.

If you follow the tips listed in this post, you will position your emails higher amongst the deluge of emails hitting your subscribers inbox daily. When running your email marketing campaigns, these tips for writing engaging and converting will come handy to increase your open and click-through rates.

So, in essence, you need to follow every tip and observe how it works out for you. I’m quite sure that if your subscribers actually signed into your list with their real emails then they will surely respond to your emails if you make them valuable, engaging and converting.

I hope this post has been helpful to you. I would love to hear your opinion, perspectives or questions in the comments section.

Don’t forget to share as well as someone out there will benefit from this.

5 Tips for Cheap Effective Facebook Advertising      

Businesses need effective advertising to make more sales and in turn make more profit. Previously, the emphasis was on radio and TV adverts, newspapers and other media. There was one major problem however; only brands with big advertising budgets could compete favorably.

Today, the tables have turned to a large extent as new media has now made it easy for small and big brands to compete on an equal footing. Facebook advertising is one of the new media dominating the advertising market.

Fortunately, Facebook advertising is cheap but effective especially when set up properly. Even small businesses can now promote their brand to gain a massive reach with ease.

Yet with all these good news, not all businesses are enjoying the beauty of effective Facebook advertising. Some business owners and big brands are yet to benefit from the power of an optimized Facebook advertising.

In this post, I will be discussing the 5 tips for cheap effective Facebook advertising. Read on below and enjoy!

 

  1. The Image

If there is one thing that needs serious consideration when planning an effective Facebook advertising campaign, it’s the image.

An attractive or unusual image will naturally draw more attention than a run-of-the-mill one.

Let me take that again.

If you look closely, a typical Facebook feed is filled up with so many images and text all competing for your attention….that’s a lot of stuff to click on and check out.

Several other brands have their ads running as well and these ads are also competing for attention like yours. Therefore, if you ad must gain the attention of your intended audience, then you must ensure that your image which is the major part of your ad is super-unusual in an attractive way.

Stock images are great but a lot of people are already using that so the best way to go is for the opposite. You can try out a plain image with a lot spaces or one with less details on it but with a strong focus on your message.

An image like this will be easy on the eyes and draw attention more easily than say a colorful image that flows or blends in with other content on your feed.

Now consider this two images below and ask yourself which looks more interesting:

effective facebook advertising

 

effective facebook advertising

For you ad to convert effectively, you need an image that draws attention as fast as possible. You can get such pictures on Unsplash and Pixabay then edit them using Canva.

The image size has to be of the right measurement so as to fit perfectly without being out of scale. Color is also an important factor to consider when creating your image. You can go for colors that contrast against Facebook’s traditional white and blue background.

 

  1. Your Head Line

After your image, the next tip for cheap and effective Facebook advertising is your headline. Your headline is what drives visitors to check out your offer after image.

Your headline emphasizes the message your image is passing across. If you can get a highly-engaging headline that can catch the interest of your audience as fast as possible, then your ad is good.

The best headlines should be short but to the point. In other words, it should explain in its brevity what the ad is all about.

Your headline could mean the difference between an effective ad and a poor one. The more engaging it is to your target audience, the more they are likely to click through.

 

  1. Your Ad Copy and Call-to-action

Your ad copy can be likened to the final tie-breaker for hesitant visitors who check out your ad. It shouldn’t be long or boring. Usually, a few lines of words will do the job if they are properly optimized for best effects.

It should be convincing and straight-forward using a simple grammar. Most ads make the mistake of over-doing it.

Simple is usually more understandable so keep it so.

In addition, the call-to-action in the ad is also important to be direct with exactly what you need your audience to do. Ambiguity is unnecessary and should be avoided.

Most ads use the LEARN MORE call-to-action while others might use the APPLY NOW or BOOK NOW or even SEND MESSAGE. It’s important to choose a call-to-action element that fits your message accordingly.

 

  1. Your Audience Targeting

Perhaps, this is one of the major determinant of whether you ad is going to yield targeted leads or not. Your audience targeting should be super-focused it you are serious about not wasting your money.

For your ad to be effective, you simply need to target the right audience. It as simple as that but a lot of business owners don’t get this right and that’s where their problem starts.

The most common and effective tip for Facebook ad targeting still remains Interest targeting especially while starting out. You need to pick out common interests that your audience have in common.

Once you have run your first campaign, you can further reduce your ad cost and increase your targeting simultaneously by using the Custom audience and Lookalike audience feature of Facebook.

To set up your Custom audience, all you need to do is to scroll to your Create Custom audience column on your Ad Set dashboard. The Custom Audience is made up people whom you have targeted before on your previous campaigns.

You can also get your Custom Audience from your Email list if you have one, your Website visitors if you have a Facebook Pixel installed on your website or any other list you already have.

For the Look-alike audience feature, you create it by targeting people who are related to the audience you promoted to in the past. The Lookalike audience is a key feature of effective Facebook advertising that increases your targeting at a lower cost.

It should be considered as much as possible for best results when running a campaign.

 

  1. Plan your budget with your objective in mind

Facebook advertising can be expensive and unproductive if you don’t know how to go about it. However, with these tips for effective Facebook advertising, it should be less expensive and more effective in terms of budget and objective.

Your budget should be at least $5 while starting out, anything less might now yield best results. You also need to consider the objective of the ad and plan your budget to that effect.

Are you interested in post engagement, generating leads, website clicks, app downloads or website purchases?

You need to have an objective which you plan to achieve in mind before spending those precious funds on advertising. Once you have got this part figured out, you can simply tweak around and adjust the budget and other variables for best results.

The beauty of cheap Facebook advertising is that you can also run Split-testing to try out several similar ads to see which works best at a lower cost. The Split-testing feature of Facebook advertising can really make a great difference between wasting money and putting it to good use.

With this feature, you can tell which ads work best and what makes it work in comparison to the other ads in the Ad Set.

 

Conclusion

Have you been running expensive Facebook adverts? You can make it cheaper and even more effective by following the tips listed above. Here are the run-down of the fastest tips again:

– Image (type, size, color contrast, relevance)

– Headline and body

– Call-to-action and Objective

– Custom audience/Lookalike audience

– Split testing to see what works best.

Facebook advertising can be a source of very effective, cheap advertising for business owners. If you have heard about Facebook advertising and plan to use it to best use. You will find this post quite useful for your business.

I hope you found this post useful. Don’t forget to share after your read as someone out there might need to learn or relearn this. If you have a comment or questions on Facebook advertising for business, ask in the comments and I will respond as soon as possible.

 

 

 

How to Rank your Blog post in SEO Quickly

Creating a highly optimized blog post that ranks in SEO isn’t always a piece of cake. It usually takes some effort using certain tools made for this purpose. However, as tough as many content marketers and SEO specialists find it, it can be done. In this post, I will be giving a few tips on how to rank your blog post in SEO quickly.

To improve the ranking of a post, you will need tools like the following:

Yoast SEO Plugin

– Google Search Console

– a Keyword Research Tool e.g Ahref, Semrush or any other top keyword research tool

These 3 tools will help you do the job perfectly well. Here are the steps to rank your post in SEO quickly and drive more organic traffic.

 

– First open your Google Search console.

The reason for this is to check for the keywords currently drawing  showing on your post but have little traffic. Such posts will be optimized with synonymous traffic-pulling keywords to increase traffic to them.

Click on SEARCH ANALYSIS, select NO FILTER under the PAGES tab then input the URL to the post, then click FILTER to bring out the queries list brought up by your search. This is a list of keywords currently being searched in relation to your blog post.

Double Click IMPRESSIONS to sort these search keywords by the impressions on them.

You will see a list looking like this:

The next task is to pick out keywords with high impressions but few clicks.

 

– Using your Keyword Research Tool

This is where a keyword research tool will be handy to help rank your blog post in SEO. Any good keyword research tool can do this job well.

Examples include Semrush, Moz, Ahref and several others.

Input the keywords into your research tool to note those with the highest related keyword traffic on them. Note down these high traffic keywords because you will be needing them to optimize your post.

Generally, you will need the high traffic keywords to spread through your post’s title, meta description, URL and within the content.

 

– Using the Yoast SEO Plugin

With the help of the Yoast SEO Plugin, you can improve the blog post to rank in search engines by using the keywords you just noted down.

Embed the keywords into the heading and body of the post to blend in nicely with your message. It is important that you don’t overstuff your content but make it flow smoothly.

To rank your blog post in SEO, you need to do it right without black hat techniques.

Ensure that the Yoast SEO parameters all check out GREEN by embedding those keywords in the content in the heading, SEO title, meta description, focus keyword bar and other highlighted areas in Yoast.

 

– Observe your Results After About 30 days

At this point, the next thing to do is to wait for your blog post to gather some data then head back over to Google Search console.

Check the statistic you are currently seeing and compare it to the last figure you had 30 -60 days back. There should be a significant increase in your click, traffic and data figures for the post in view.

All things being equal, there is no reason why your blog post won’t rank in SEO due to the tweaks earlier.

 

– Optimize Other Blog posts to Rank in SEO

At this point, it is expected that this strategy has shown a marked improvement in your post’s search engine rankings. This is when you scale it up by working and ranking older blog posts in SEO using this same technique.

In time, this strategy shouldn’t take long to get better at. You will be to rank blog posts in SEO the more you do it often.

Conclusion

SEO maybe competitive but with a strategy like this, you can stay ahead of a lot of people in the same industry as you. It is better to create fewer contents that are of the highest quality with solid SEO knowledge than content with no optimization.

I am hopeful you, my reader has learnt something new from this. If you found this post useful, don’t forget to share on social media.

Someone out there will likely benefit from this. Thank you for reading and check out my other posts for more tips in your online business and marketing.

 

5 Social Media Platforms for Business Owners

The biggest leverage small business owners have in recent years is the emergence of social media. Gone are the days of striving to compete with big corporations that often armed with giant advertising budgets. Now small businesses can utilize the viral nature to increase their brand awareness, increase reach and grow their business.

In fact, any business that truly wants a slice of the population as its audience needs to strongly consider social media as a major part of their online marketing strategy after setting up a website.

Having a website should come first then backed up social media. Note that your website belongs to you or your business but social media accounts are third party accounts held by you.

In this post, I will elaborate in more detail on the 5 social media platforms for business owners. Ignoring any one of these platforms means you might be deliberately self-sabotaging your business.

Social media by the very nature are highly viral as long as the content offered is interesting to the audience.  When combined with quality content marketing, you can expect to have an awesome traffic building system pushing leads to your offers.

Considering the fact that there are tons of social media in existence, the question is – which platforms are best for business owners and which can be neglected?

Fortunately, you don’t need to be an expert in social media to utilize it to your advantage.

Basically, the type of business you do determines the particular social media platform to use for your marketing strategy online.

Now, let’s get into it, shall we?

 

  1. Facebook

    social media for business

With over 800 millionactive users, Facebook is the undisputed champion of social media platforms. Every business should have a presence on Facebook.

Considering their paid ad promotion feature plus the number of people on it, Facebook is a key social media platform for the business owner who has serious interest in growing their numbers.

Facebook features like Pages, Groups and being able to post on timelines, invite and tag friends have made possible to spread the word about your affairs to much as people as possible the world over.

With rich content marketing in the form of images, videos and text, small business owners can engage, network and grow their portfolio while focusing on niche audiences unlike never before.

The potential in Facebook marketing is incredible even more so with its integration with Whatsapp and Instagram.

With Facebbook, your outreach and marketing efforts can start from your family and friends in your contact list and grow from there.

If you are checking for one of the best, all-round social media platforms for business owners, Facebook tops the list.

 

  1. Instagram

    social media for business

After Facebook, consider the almighty Instagram as next on the list of social media platforms for business owners. By its very nature, Instagram is a very visual social media platform and was created for the display and sharing of rich visual content.

Businesses that deal in visually-appealing stuff can leverage on this wonderful feature of Instagram. Most businesses that deal in physical products like art, beauty and fashion actually prefer Instagram and maybe Facebook for their content marketing strategy.

Users congregate to watch high quality images and videos in relaxation. This is the place where your own products and services can come in as either normal or boosted posts with the relevant hash tags.

With Instagram, small business owners can show off their products and services in beautiful resolution graphics to build engagement and generate sales.

 

  1. Twitter

    social media for business

Twitter is the grand daddy of viral social media as far as texting is concerned.

With over 300 million users, the power of targeted hash tags, and the reach of industry influencers, Twitter is one social platform for business owners to spread the word on their business.

Using hash tags, users can stay connected to topics that they have a common interest in. This feature alone when added to the following users feature makes it easy to connect with like-minded people.

Content marketing here is also king , as threads (a chain of content interconnected using the Retweet feature by the user) can be used to create micro-blogposts.

Industry influencers are also available to be leveraged on to promote your business . This can be done either by following their followers and replying their tweets or contacting them directly to pitch for assistance with promotions.

Twitter ads though not really known to be as targeted as Facebook’s can also be used to build greater exposure for your business.

 

  1. LinkedIn

LinkedIn is the number one business-focused social media platform for professionals. If you have a service-based business, then consider LinkedIn as a prime place to be.

LinkedIn has over 135 million users worldwide making it a huge social media platform filled with opportunities for the enterprising business owner.

Originally, it was more like a job listing board but not anymore as business individuals and other professionals now dominate the platform.

Business owners offering different services can network amongst themselves to build their portfolio. Industry information and connection that can lead to further business growth and development through sales can also be gotten this wonderful B2B platform.

An optimized profile on your LinkedIn will generally improve your chances of recommendations and connecting with other individuals in a similar industry.

 

  1. Youtube

If you have a business that deals in creating tutorials, how-to guides and manuals, then you must consider Youtube to be an integral part of your business.

As an arm of the search engine giant, Google, you can virtually carve a sizable portion of the internet if you can set up and optimize a Youtube channel for this purpose.

How does this work?

Simple!

Create quality videos, include your business website’s URL in the first line of the description with a call-to-action and set up your search tags on the video using search-relevant keywords.

Any time a search is done on Google looking for video content, you can count on your video coming up and your business’s URL will likely be checked if your content is engaging as well.

 

Conclusion

These 5 social media platforms are necessary for any serious business owner who truly means business. Facebook and Instagram alone are heavyweights but it certainly won’t hurt your business to be on more than those two.

If you are on Facebook, consider running highly targeted ads to promote your business as often as possible.

Online Business Ideas for the Unemployed Newbie

The first few steps are the hardest…ask a blogger, a toddler or any individual who is struggling with an online business idea.

I always come across people who are interested in starting something for themselves and they generally have two common questions.

The first is ‘which business can I start with X amount?’

The second is ‘I don’t have any skills and don’t know where to start. Can you help me?’

These questions are not necessarily bad but it helps when you are more focused or have already discovered what you want to do.

For those interested in any online-based enterprise, read through the rest of this post as I am confident you will find something that appeals to you.

Below are some online business models to check out especially if you have any skill or passion for any activity.

NOTE: This information is not comprehensive and only serves to spur your interest further.

Read on:

E-commerce:

onlinebusinesshacking.com

Involves bringing in goods for cheap from platforms in China and selling in Nigeria without having to physically see or touch the goods.

Everything is automated and the entry fee to get started is actually low but has high profit margin. However, you need guidance or mentoring to do this right because a lot of technicalities are involved.

I do e-commerce considerably well and can vouch for it 100%. With a reasonably low amount and proper guidance/mentoring, this online business idea is perfect for any newbie.
Advantage: Low capital investment comparatively.

 

Blogging:

Involves content creation and sharing of information or knowledge to a target audience while monetizing this activity.

There are two types:
Newspaper style blogging – Involves trending, viral stories and heavy traffic to generate income via CPC advertising.

Authority style blogging – Involves sharing knowledge or expertise on a specific subject with more focus on targeted traffic than volume. Monetization requires selling of products and services.

I do authority blogging and can vouch for it 100%.
Advantage: Can be highly profitable once it gains authority

 

Information marketing:

Involves the research, creation and promotion of information to an audience that are in need of it. It could be any information that solves problems and can come in different formats.

It usually comes in PDFs, audio recordings, video courses etc. Almost everybody in the online business space does Information marketing one way or the other.

The success of an information marketing career depends on several factors especially the niche, the need of the audience and the branding and marketing of the product.

There are 3 niches that can be considered the hottest:
Dating/Relationships
Wealth/Finance
Health/Wellness

Advantage: Has a low capital investment comparatively.

 

Freelancing:

online business ideas

Freelancing involves selling a skill you have in exchange for payment. By skills, I mean activities you can carry out to a certain level of expertise.

Skills like writing in all its genres, graphic design in all its forms, programming, web design and development, app development, social media management and other forms of digital marketing, video editing and animation, audio editing and production and many others.

Truth is, there are many skills that can be offered as a freelancer on platforms that accept freelancing services.

Sites like Fiverr and Upwork offer free registrations to sign up and get started. Of course, you will need some mentorship and coaching to guide you on how go about it.

I did some freelancing while starting out.

Advantage: Almost zero or minimal capital investment.

 

E-Learning Course creation and Tutorship:

Similar to information, e-course creation requires monetization of knowledge or skill you have by creating courses and uploading them on e-learning platforms as an instructor.

You pay nothing to register on this platforms and a percentage of revenue earned you earn from students who subscribe for your course goes to them.

Examples of E-Learning platforms include Udemy, Skillshare and Coursera.

You can create a course on almost any topic that is has an interested audience in it. Of course, you will have to find a way to promote your courses to reach people who are interested in registering.

Social media marketing and email marketing can be of help here.

Advantage: Almost zero or minimal capital investment required.

 

Affiliate Marketing:

Affiliate marketing involves the promotion and marketing of selected products from an affiliate platform to a target audience to earn a commission from each sale made.

Sounds easy huh? Not so easy, my friend but it requires experience and guidance.

There are affiliate platforms like JVZoo, Clickbank, Warriorplus, Commission Junction etc.

You sign up, choose a product and promote to an email list you buy or already have set up. Alternatively, you can create a website with affiliate products on it then drive traffic with proper marketing with the intention of making sales.

Commission earned ranges from 10% – 100% depending on the product vendor.

Most authority bloggers do affiliate marketing in conjunction with their blogging activity.

I do affiliate marketing and it basically involves suggesting or recommending a product to people in your contact list to use or try and when they do you earn your commission.

Advantage: Can be income on auto-pilot once the initial setup has be arranged but requires some investment.

 

There you have it, these online business ideas are money makers depending on how you go about it.

As I said before, this list is not comprehensive in terms of covering everything but it’s meant to give ideas on what you can possibly consider trying.

It is advisable to go with one or two at a time to ensure proper utilization of resources.

I will provide an answer to every question in the comments section.

So tell me….which of these online businesses interests you and what’s stopping you from getting started?

Online Businesses You Can Start After Graduation

Life after graduating from school can be tough. It is even tougher after completing the compulsory youth service program in Nigeria and you find yourself unemployed. However, this doesn’t have to be this way if you plan well from the on-set.

The advent of the internet and online businesses as a whole has made it possible to start a side hustle whether unemployed or not. If you are in school or just finished from the university or the NYSC, there are several online start-ups you can go into to earn money.

Depending on your skill level, you can earn money offering different online-based services. If you are skilled in writing, graphics, programming or web design, there are markets out there that need these services.

All you need to do is to position yourself, find your ideal clients and promote your services to them. Below are some online businesses you can start after graduation to earn income.

Freelance Services

If you are skilled in the various genres of writing or other digital creatives like graphics, programming, web design/development, social media marketing/management, email marketing etc, you can become a freelancer to earn money.

There are freelancing websites like Fiverr and Upwork where you can offer your digital  skills in exchange for payment. All you need to do is to create is to create a professional profile then start bidding for jobs depending on your area of competency.

Most payments are in USD which means you get to enjoy the exchange rate when you    convert to your local currency. If you are not skilled, you can learn a few skills you can earn money from on these platforms.

In addition, you can create an online agency that provides the services you are skilled in to clients both offline and online outside freelancing platforms.

Information Marketing

Information marketing simply involves the marketing of valuable information products to an audience who are in need of it to earn money. It comes in various forms and usually      solves a problem.

The beauty of information marketing is that there are a wide range of topics that can be  covered in it. There are different hot niches where people have problems that need answers.

Niches like the make money/finance niche, health niche, dating niche etc are examples of niches where you can create information products that solve people problems.

To find people problems, you can visit forums like Nairaland and Quora or join Facebook groups that are related to such challenges.

READ: Best Promotion Strategies for your Information Product

After creating your information product in a suitable format, the next thing to do is to promote to your audience using a highly-optimized marketing funnel that will compel them to buy from you.

The beauty of information marketing is that you are in total control of the business and can decide how you want it to be compared to other business models.

Mini Importation

This is another hot online business model to consider if you have some money saved up. As the name implies, it involves bringing in items from a cheap source outside into the country to sell at a higher price.

Some of these products are of very high quality even with the cheap prices and the start-up capital isn’t high.

The main challenge in mini-importation is in getting a well-meaning coach who can guide you accordingly. In addition, a certain level of patience is also necessary because there is a waiting period during when the products are ordered, shipped and when they arrive in your country.

The best bet is to start small and scale up as you gain experience and  make money.

China happens to be one of the favorite destinations for importing products at cheap prices. They have different platforms like 1688, Aliexpress, Taobao and Alibaba that sell a wide array of products to suit your taste.

Generally, fashion items sell very well and if you can get female items then you can count on making consistent sales if your promotions are targeted.

Drop Shipping

Similar to mini-importation, Drop shipping involves the selling of products but the difference is that you don’t need to buy the product first before selling to your customer. In fact, you don’t need to touch the product.

The major work here is simply to function like a middle man where you have to warehouse the merchant’s product on your online store, fix your price and promote to your audience to buy.

For each sale made, you earn the differential on top plus commission while the merchant earns their fixed price on the sold product.

Drop shipping remains one of the cheapest online businesses to start up as a newbie. Start-up capital required will be for data connectivity and promotion activities.

For more information, you can do a more detailed research into the drop shipping industry to learn more.

Affiliate Marketing

Affiliate marketing is another online business to start after graduation even if you are a newbie. You don’t need to create any product here as all that is needed is simply to register with an affiliate platform and promote their products as an affiliate partner.

Income is earned each time you earn a commission from selling an affiliate product.

There are different affiliate platforms out there to join for free and thousands of products to promote as well. Some promotion methods are free while others are fast in yielding results.

‘If you plan to move fast with good results, paid promotion methods are better. For this type of promotion, you can go for email list promotion or Facebook/Google ad promotion.

Both types involve money but if you prefer to take the long, torturous route then use Forum and social media group promotion.

For improved chances of success while starting out, the best niches to promote in affiliate marketing are niches concerned with health and making money. You can check affiliate merchant websites like WarriorPlus and JVZoo to get registered then do your research on how to get started.

READ: Starting Affiliate Marketing Using Email Lists

 

E-Course Creation

As the name implies, this online business model involves the creation of e-courses for online learning. The courses doesn’t have to be something out of the ordinary. Any subject matter you are very good at will suffice in this regard.

There are a number of e-learning platforms that allow e-course creation and once you sign up with them, your course can be promoted to people out there.

Courses to create on these e-learning platforms range from as low as knitting/crocheting to programming and other complex tech.

Examples of e-learning platforms to consider are Udemy, Skillshare and Udacity where product creators create the best courses for students the world over. These courses are affordable and are reviewed by students after they have enrolled and taken your class they give a review on the platform.

These reviews determine how good your courses are and helps the platform promote it further.

To get started with this business model, first create a course, then register on the platform, then upload your course content on the platform.

An alternative to this is to have a membership website created where you can offer your paid course to interested students who pay to have it. This kind of website is a Members Only website where each student have their unique login information to access the course content one they pay.

For more information on this, Google and Youtube will be quite helpful.

READ:How You an Make Money Using Information Marketing

Conclusion

Life after graduating from school can be tough especially with the high unemployment rate. It is important now more than ever to have a monetisable skill that can help you sort out your bills when the need arises.

Fortunately, for those interested in entrepreneurship, there are different skill sets and online business models that require less capital than regular businesses. Whether a newbie or not, these are some of the online business you can start after graduation – Freelancing, Information marketing, E-commerce, Drop shipping, Affiliate marketing, and E-Course Creation.

Hope you found this article useful. Kindly let me know your thoughts in the comment section.

Hey! Don’t forget to share either as someone out there might need to see this!

 

Best Niches In Affiliate Marketing

A successful affiliate marketing career is often dependent on how sustainable and profitable the niches of focus are. Many budding affiliate marketers are plagued by the eternal question of which niche to focus on. From market trends, the best niches in affiliate marketing are niches offering products that are always in-demand.

Products under these niches are wanted constantly by a large number of people. Such products are evergreen and will continue to be so for a long time to come.

For a product to be considered to be under the best niches in affiliate marketing, it has to be something that everybody wants. Now, you can ask yourself the things everyone wants in life.

You can name money, finance, wealth, employment and anything related to earning money. There is also health which also relates to ill health, dieting, weight loss, fitness etc. Humans will continue to have problems with their health and that makes this niche highly lucrative.

Another hot niche is the male-female relationship which is connected to dating, flings, pickups, marriage, divorce, separation, makeup and getting back exes.

READ: 5 Things to avoid in Affiliate Marketing

Sexual relationships are almost unavoidable and the parties involved will sooner or later need advice and guidance on whether to stay together, part ways or even get back together.

The above categories can be further supplemented by some other categories like Baby care, tech gadgets, holiday niches making them the best niches in affiliate marketing.

Read on below to find out more about these hot niches in affiliate marketing:

 

Health Niche

The health niche is a big one in affiliate marketing. It is so vast that there are almost unlimited number of products that can be found in its sub-niches. As long as there is human life on earth, the health niche will continue to be profitable and needed.

In this niche, you will find sub niches like dieting, weight loss, yoga, fitness, aerobic exercises, diabetes, sexual challenges, cancer prevention, joint pain and many others. There are virtually hundreds if not thousands of products in this niche.

Everyone wants to be in the best health possible and if an affiliate marketer can tap in on this, then generating a healthy flow of income will be inevitable. Proven records are available to show the enormous amount of funds invested in health yearly so this clearly shows the market is a hungry one that can never be satisfied.

Affiliate programs for the health niche are available on Clickbank and Sellhealth where there are hundreds of effective health products for weight loss, sexual health and the rest of them. Making money from affiliate marketing here is easier than any other niche because most people including you and me want the best health possible.

It is an on-going market where there will never be a pause because a lot of people will do anything possible to live healthily and longer.

 

READ: 7 Best Affiliate Marketing Tools You Need In Affiliate Marketing

Money Niche

Who doesn’t want money? Only very few people don’t want money, almost every other person and their grandmother does.

Hey, just joking. Of course, money is as important as being in good health and with money you can have the beautiful things of life that make living easier. The money niche is one of the best niches in affiliate marketing.

Whether you call it money niche, make money niche or wealth niche, they are all concerned with making more money. It concerns personal finance and schemes supporting it which ranges from internet marketing, crypto-currency trading, lottery and betting, employment opportunities, multi level marketing, business opportunities and investments.

Affiliate marketing opportunities in the wealth niche are enormous because the need to make money is forever and will always be in demand. If you are just starting out in affiliate marketing, you can find affiliate affects in this niche on JVZoo, WarriorPlus, Amazon and Clickbank.

Commissions can be as high as from 50% to 100% which when combined to your number of sales can be quite a healthy income.

Internet marketing offers one of the best niches in affiliate marketing when it comes to the make money niche.

 

Relationship Niche

From time immemorial to this day, men and women have always been embroiled in relationships and this will continue forever. Fortunately or unfortunately depending on how you look at it, it’s never been a smooth ride for the parties involved.

There will be always be need on how to get a mate, how to handle a date, how to pick up women, how to avoid a breakup, how to make up, how to handle rejection, how to handle a divorce etc.

The relationship niche is really one of the profitable niches for affiliate marketing and has many sub-niches where products to promote can be found. As long as people have issues with relationships that need solutions, this market is evergreen forever.

There are a wide range of products in this category concerning dating, sex, kissing, attraction, keeping a relationship, keeping a marriage, offering a divorce, getting your ex back and many more. Products in this niche makes it one of the best niches for affiliate marketing even if you are just starting out.

A lot of people need companions or partners whom they can be close or intimate with either for the short or long term, so if you can offer products that tackle this need, you will make money in affiliate marketing.

Learn More: How You Can Grow Your Blog With Content Marketing

Baby Care Niche

This is one of the profitable niches for affiliate marketing that a lot of affiliate marketers ignore. If humans will continue to exist on earth, then procreation is a must and continuity of human life is dependent on having babies. To keep babies safe to grow into healthy humans to continue our generations, there is need for special care of babies.

Enter the baby care niche – considered to be among the best niches in affiliate marketing.

Millions of families, the world over want healthy babies and will go for products that offer baby care if you can provide them through your affiliate marketing efforts.

Babies are delicate so there are a hundred and one products literarily that are designed for their comfort. From baby diapers, baby food, baby wear, baby combs, baby shoes, to baby toys etc, all with their different features and quality, you can find any products here to promote to mothers, nursing mothers, intending mothers and parents in general.

You will find the best products for baby care on Amazon definitely.

Tech Gadget Niche

This one is should be a no-brainer really. The world has gone tech in so many areas of life and we have technological interference in almost everything. The target gadget industry is one of the best niches in affiliate marketing. If you can find the right audience to promote to, you are sure to make consistent income with affiliate marketing.

Tech gadgets includes devices from hot brands like Samsung, Apple, Sony, LG, Microsoft, HP etc. These brands create tech gadgets that improve our lives. Phones, tabs, cameras, network routers, TV, freezers, microwaves, etc are all tech gadgets needed to have a stress-free life.

As an affiliate marketer, you can promote these products to a buying audience to make income. Amazon offers affiliate products that cover technology and getting started requires registration then creating your website for your promotion activities.

 

Holiday Niche

The Holiday niche is a high-end niche where individuals interested in travel or vacationing will make up your audience. As you well know, people are always going on vacation all year round so if you can provide products tailored for people in this niche, you make money.

Products to promote include travel gear, vacation items, holiday packages, memorabilia and even gift items for loved ones. The holiday niche is a special niche where you need to have a targeted audience to make sales.

If you have gained experience in affiliate marketing, you can consider promoting products in this niche because it is one of the profitable niches in affiliate marketing. Products offered here are usually high end and premium.

 

Conclusion

Success in affiliate marketing is majorly influenced by the niche you focus your promotion activities on. The best niches in affiliate marketing are niches considered to be evergreen and always in demand because of the basic needs of humans.

The best niches for affiliate marketing are focused on wealth, health and male-female relationships. The target market in these niches are very large making them the most profitable niches in affiliate marketing as far as making money is concerned.

Additionally, baby care, tech gadget and holiday niche are also profitable niches to focus your affiliate marketing efforts on. If you are just starting out as an affiliate marketer, you can focus on the first 3 and as you gain confidence and experience you can expand further.

So did you find this post useful?

Let me know in the comment section.

Hey! Don’t forget to share too! Someone might find this very useful!

7 Best Tools for Affiliate Marketing

If you are interested in succeeding as an affiliate marketer, these are some of the best tools for Affiliate marketing success. You have probably heard about or tried affiliate marketing if you have been in the internet marketing space for awhile and if this is so then read on.

Affiliate marketing remains one of the most scalable online business models. Also, if you are just starting out, it is one of the options to consider along with Freelancing.

READ: Freelancing Websites You Can Join Today To Earn Money

You don’t need to create any product, the products are already available and all you need is just to promote to make sales. As an affiliate you are paid commissions for each sale made and the more your sales, the higher your commission earning.

As easy as it sounds, you need to learn the tricks and acquire the tools of the trade before going in. I will be discussing in more details some of the best tools for affiliate marketing. Even if you are just starting out, if you have these tools and the right knowledge, you are more likely to succeed.

With these tools, you will stand a better chance to earn a solid consistent income over time. Read on below to learn how you can deploy them to full, optimal use.

 

Affiliate Platform

For you to start your affiliate marketing career, the first step is to register with an affiliate merchant of your choice. Of course, you will need to have chosen on a niche or category of product you will like to focus on.

Your affiliate platform provides you with the needed affiliate product links for your marketing. Each affiliate product has a unique link for it that you use in your promotion campaigns. There are different affiliate programs out there to join like Warrior Plus, JV Zoo, Amazon etc

Account registrations are free and you can select as many products as you want to promote. Generally, it is always advisable to go for products that are selling well. You also have to focus on a particular niche at a time.

When you focus on a niche, you build a dependable subscriber base of customers over time. In addition, you would have learnt the market dynamics by this time rather than when moving wherever the wind blows.

 

READ: Check Out Affiliate Marketing Platforms You Can Register On Today to Earn Money

Website

A website is one of the best tools for affiliate marketing as it serves as a platform for you to drive targeted buyer traffic to your affiliate products. Before you can have a website set up for affiliate marketing, you need to pick a domain name and hosting for the website.

Your domain name should be a name relevant to what your website will offer. Let’s say you plan to sell or promote baby wears. If you can use a name related to or connects well with baby wears then you have increased your chances of success even better.

To get a premium domain name, you can check out some of these best domain registrars like Hostgator, Namecheap, Godaddy, Bluehost etc. Each of these registrars offer different price options on how long you want to keep the domain name. The choice remains entirely up to you.

Once you have a domain name, you need to get it hosted so it can start showing on the internet. To do this, you need a web hosting account. Most domain name registrars also offer web hosting services so you can easily get a web hosting services as well from providers like Digital Ocean, Blue Host, Host Gator, Godaddy etc

Next, your website needs to be set up or designed. I will advice you go for WordPress CMS (content management system). WordPress is easy to install and set up once you know the basics.

You will need a premium affiliate marketing theme to set up your website and display your products. If you are proficient in web designing, you can set it up yourself but if no, head over to Upwork or Fiverr to get a freelance web designer to give you the best web design.

 

Paid Ad Account

One of the best tools for affiliate marketing that you can hope to have is a means of paid ad traffic. Most paid ad marketing means are highly targeted once you set them up correctly. An example is Facebook and Instagram ads which are known to be quite effective for driving optimized traffic to offers.

If you are not planning to use SEO or buy ad emails from solo ad vendors who sell their emails, then using Facebook to drive leads to your offers is the way to go. To make this work for you, you will need a level of knowledge and expertise on using paid advertising through Facebook ads.

You can use the Ad Espresso tool to make your ad creation and management effort easier for best results. With this tool you will be able to check and test ad variants, test different audiences and segments and observe activity to lower your cost and maximize your ROI.

 

READ: How To Start Affiliate Marketing Using Email Lists

Email Traffic Account for Solo Ads

With an email traffic account, you will be able to buy solo ads from vendors who provide emails from their huge email lists for sale. These vendors have a large database of targeted emails which they sell from the solo ad or email traffic platform.

All you need to do is to register an account with the platform and check around for sellers who have emails for your niche. Also check their reviews from past buyers to have a fair idea of how their service is.

Solo ad vendor websites you can get signed up on include Udimi and Clickonomy. There are different price plans and each plan has a number of emails available to be sent to your offers.

Usually when you will buy 100 emails for around $50, 150 emails for $70 and so on. This is one of the best tools for affiliate marketing success.

 

Email Marketing Account

You need an email marketing account to help you retrieve and store email leads gotten from your traffic activity. With your email accounts, you will be able to send content marketing emails to your subscribers to promote your products to them.

The best email marketing platforms for affiliate marketing are Getresponse, Mautic, Clickfunnels, Kyvio etc. You can count on their ease of use and deliverability for handling your affiliate emailing without attracting penalties.

Avoid MailChimp and Mailerlite at all costs. Either of these two won’t hesitate to block your email marketing account when it suits them.

Your email marketing account will come in handy for setting up your automations to drive autoresponder emails bearing your affiliate product links to your subscribers. The autoresponder feature of email marketing is actually the beauty of it, almost plug and play.

Once you have set them up for the duration you want, your subscribers will get emails from you on the schedule you have chosen. An email marketing account is a key tool in affiliate marketing if you are serious about making money.

 

Thirsty Affiliate Plugin

This WordPress plugin is an amazing website plugin that allows you embed affiliate ad banners anywhere you like on your website. It is very easy to use and a must-have for every affiliate marketer.

If  you have an affiliate website or have plans of setting up one, then you need the Thirsty Affiliate plugin to make your work easy for you.

 

Landing Page Builder

If you prefer not to go the website route as an affiliate marketer, you can set up a landing page for your affiliate products. When you have this ready, then your traffic can be directed at it with the hope of making sales so you can earn commissions.

There are many landing page builders you can integrate into your campaigns for best results in affiliate marketing. Thrive Architect, LeadPages, Instabuilder, WPProfit builder, Origin builder, OptimizePress and Clickfunnels are some of the best landing page builders you can use to create your sales pages to drive offers to.

After setting up your landing page, it needs to be integrated with your email marketing account. This integration will help push your page visitors who subscribed for your offer into your email list for further marketing using your autoresponder email series.

 

Conclusion

Finally, this isn’t an exhaustive guide on the best tools for affiliate marketing. It serves to show the necessary tools needed to get started and if used to the optimum will yield the commissions you need in your affiliate promotions.

As you experiment and get hands-on experience in affiliate marketing, your use of these tools will improve. As it stands, the affiliate marketing industry is a billion dollar one and it is getting more competitive than ever.

If you hope to get started, the time is now and not tomorrow. So what do you think about these best tools for affiliate marketing? How have they worked for you?

Let us know in the comment section.

Hey! Don’t forget to share as well so others can benefit from this!

 

 

 

How You Can Earn Income from Blogging

Life as a blogger can be fun if you know what you are doing. As you well know, blogging is a means of building your authority in your field and connecting with people with like-minds. If you are interested in blogging for a living, then you need to learn how you can earn income from blogging.

Irrespective of the niche your blog is focused on, there are a number of ways you can monetize your blog to earn massive income month on month.

A lot of folks make the mistake of thinking that learning how you can earn more income from blogging is tough. It really isn’t if you have proper guidance. There are a number of ways you will have to consider and check if they are suitable for monetizing your blog.

At this point, it will be worthy to note that your blogging is not a get rich quick scheme and it takes awhile to kick in even if you are doing the right thing. You will need to have the right kind of content that your audience will find valuable, you will also need  visitors who are interested in what you blog about to visit your website and patronize you .

So let’s head on to the meat of it; how you can earn income from blogging. Read on below:

 

Monetize with an Ad Network

You can earn very good income through using an ad network to monetize your account. This involves getting a publisher account with an ad network like Google Adsense, Media.net, Outbrain, Taboola or any of the many others out there.

Two determining factors about how much income you will make from using an ad network will the volume of traffic you have and where the traffic is come from. You only make money from using an ad network when your blog visitors click on the ad Google Adsense advertises to visitors on your website.

This is called CPC or cost per click advertising and to make the best of it you need high traffic volume and quality clicks from countries with high CPC. Countries like US, UK and other Western countries.

The type of ads shown on your blog is dependent on the type of content you have. If you can get great traffic to your website, you can massively earn income from blogging using Google Adsense.

 

Sell Your Products and Services

You can earn income from blogging through selling your own products and services. While starting out, you might wonder what exactly you hope to sell as products. This isn’t as difficult as it sounds, products could come in the form of knowledge of value which you already know.

There are people out there who will pay to know what you know already. You can package this valuable information in the form of e-books to advertise on your blog to make sales. It could be how-to guides, manuals and other similar materials that your audience will love to have.

You can also earn income from blogging by creating video courses and tutorials for sale. Most individuals have a higher regard for video content and will pay you premium to have access to them.

As for services, you can create a services page where people can contact you for what you do. You could offer a consultancy or coaching service where you guide your target audience in their journey.

If you are creatively skilled, offering freelancing services is also a great way to earn income from blogging. You can promote this services on your blog so that visitors that need the service can contact you.

READ: Check Out Freelancing Websites You Can Join to Earn Money

 

Monetize with Affiliate Marketing

Affiliate is the one of the easiest ways of making money online. You can also leverage on it to earn income from blogging when you have affiliate products related to your industry posted on your blog.

The question you might ask is, how does it work? You might be familiar with the concept of marketing as an affiliate where you promote a product , when someone buys through your unique link, the merchant pays you a commission.

Basically, that’s how affiliate marketing works. You sign up with affiliate merchants in your niche; there are many of them out there.

Many digital companies have provision for affiliates who can promote their products. It’s a win-win for everyone.  They make money, you make money when you are paid a commission from the sale and everyone is happy.

As an affiliate, you will be given a unique affiliate link which you will embed on your blog. You earn money when visitors to your blog follow the affiliate link to make a purchase.

 

Sell Sponsored Posts and Ad Spaces

Income can be earned through blogging by selling featured and sponsored posts to businesses who can advertise their products and services on your blog. They will pay you a certain amount for you to do a post for them. It could be a review or a sponsored post.

This can be done with other bloggers too, where you feature their blog or services on your blog and they pay you for it. If you run a website with a lot of traffic, you can make a good deal of money from companies and businesses who are related to your niche of focus who need ad spaces.

Of course, this isn’t a given fact. You will have to do some work by pitching the value you are offering to them if the companies are really big companies. If your blog has gained some level of authority and relevance, you are more likely to get an offer to sell a sponsored post or ad space.

Sell Consulting and Coaching Services

Having a consulting or coaching service on your blog can be another great way for you to earn income from blogging. You can offer advice and information to people in your niche who need support and mentorship.

Fortunately, you don’t need to invest in this financially, you only need offer information you already know people who don’t to earn income as a consultant.

Similarly, you can create coaching programs to offer on your blog in the form of online trainings, one-on-one trainings and phone call sessions. If you have gained enough visibility and exposure, more people will tune into your offers as your credibility and traffic increases.

READ: Learn How to Grow Your Email List to Sell Your Products From Your Blog

Monetize Your Blog with E-commerce

E-commerce is really big now and with the aid or Shopify and Woocommerce, you can massively earn income from blogging while selling products to your audience. Many people prefer to buy products online than visit shops either because advertised products appear finer or because of convenience.

Regardless of their reasons, your business is to sell products that your target audience wants and make money while at it. You can sell products from Amazon, Ebay, Etsy, Pressbuy, Aliexpress and Alibaba to make huge profits if you are servicing a large market.

You can arrange with a courier service in your country of origin concerning delivering the products to customers to collect your payment.

READ: Some Top Affiliate Companies You Can Promote their Products

Hope you found this post very useful concerning earning income from blogging?

Hey! Don’t forget to share this post too after reading. You could be helping someone who needs it.

5 Lead Generation Tactics Using Content Marketing

5 Lead Generation Tactics to Boost your Business Using Content Marketing

The saying that ‘content is king’ has been around for quite a while and it is quite easy to see why this is so. Quality content engages, educates and connects a business with its audience seamlessly making it possible to turn them into leads and subsequently into paying customers, ceteris paribus.

As it stands now, many businesses engage the use of content marketing to hook their audience by providing quality and valuable information to them via a variety of channels.

These channels for getting your audience engaged can be referred to as lead generation channels because with them you can acquire leads from your audience.

Businesses can use content marketing to boost their lead generation and acquisition by using any of the 5 tactics below:

1.Give away a lead magnet

A lead magnet makes it possible for you to give out valuable content to your audience but ensures you get their contact information once they acquire it.

Usually, it comes in the form of an opt-in form where your audience is required to enter their personal contact information in order to download the valuable offer. Your lead magnet could be content in the form of an e-book, audio book, video etc.

2. Create trial offers of your products

One other way to generate leads using content marketing is to offer some of your products as trial offers to an interested audience. The category of people your business will target will be people who are interested in sampling the content of your free trials.

Your free trial will have a feature where you can get their contact details for remarketing purposes in future.

3. Create How-tos and Guides

How-Tos and Guides when targeted at an audience using a catchy title, relevant content teaching something useful and effective call to action will snag a lot of leads. You can promote such guides and material on your social media pages and wait for your audience to respond to them.

4. Host life workshops and events

This remains one of the biggest ways to generate highly-interested leads who will want to try out your products or service.  As a content marketing tactic, your audience gets to see you live and it puts a face to your business.

You can connect better with your audience this way because the promotion activities alone gives you more visibility, builds your brand and public image and makes people realize you are ‘real’.

Content like photos, videos, social media posts, hash-tags, and articles from your event all work to give your business greater authority and people who are interested in your service would want to connect with your SaaS business.

5. Do a Customer Questionnaire or Survey

A customer questionnaire or survey makes it possible for you to tell exactly what your current and potential customers want. Using content marketing as leverage, you can create a short, informative report then add a survey at the end of it to get your audience’s insight concerning your topic or business.

A simple customer questionnaire or survey can involve open ended questions and a feature where your audience will have to include their name and contact to submit the survey or questionnaire.

As it is, there are many content marketing strategies your business can implement to generate more leads for business. All are effective depending on how well they are used and the results you achieve could also vary.

What matters in the end are the numbers which include the conversion rate, quality of leads, number of leads and most importantly the sales revenue generated from the marketing activities.

Businesses Fail When They Keep Advertising This Way

Businesses Fail When They Keep Advertising This Way.

Read on.

Heading home on a cool evening, I heard a radio jingle about this company’s products. I’ll call them Company A for the sake of this post. Company A’s advert on the radio was about their roofing products which they claimed to be the best in the country.

Now, how sure is Company A that they are actually reaching people who are interested in buying roofing materials?

How many people actually listen to radio jingles enough to take action?

How many people who actually have an interest in roofing materials can be found listening to the radio?

These are just some of the holes I found in using traditional media for advertising especially if it’s via radio.

TV and newspapers have a better reach but are still expensive and not as effective as new media.

Two questions that bogged my mind most while I listened to that radio jingle were:

– Why are they still using a means of promotion that is no longer very effective like it used to be?

– How many of their real and potential customers can be found listening to the radio?

The truth remains that times have changed and it is no longer business as usual.

Many businesses are still doing their advertising and promotion either the old way or the wrong way.

In today’s world, having a presence on social media is a cheap and effective way to get seen by your audience.

The only advert channel that comes close to it is visual channels through the newspaper and the TV.

However, they don’t come cheap and this is where social media trumps them all.

With social media, you get

– a larger reach
– a targeted audience
– less expense on budget
– a better return on investment

Have you noticed that a lot of foreign brands are already on social media and are enjoying an impressive impact from it?

That’s how effective it is.

With this type of advert or promotion, a company will be able to reach more people who will likely have an interest in their products and services.

A business can spend less in advertising if it has a grounded social media expert and of course, there will be a better return on investment.

Between traditional media and new media, the difference is already clear as to which is the better option.

As social media experts, this could be a win-win for us and the businesses that need effective promotions.

Amazingly, some of the marketing leads in these companies don’t know better.
With a well-packaged presentation, giving them your sales pitch could make all the difference for both parties.

So what do you think between traditional media and social media, which would you rather go for?

Let’s hear your comments.

Hey, don’t forget to share too.