How to Increase Sales by Building Authority in Your Business

Apart from making sales, there is one other major reason why brands spend a lot of money on advertising. Brands advertise to build authority and generate sales organically after a while. When a brands gains authority, it becomes known for a particular thing or area of specialization. In this post, I will discuss how you can increase sales by building authority in your business.

It must be said that a brand could be an individual or a business or service. Therefore, for a brand to increase its audience reach, it needs promotions.

A brand can go for either paid advertising or organic promotions to sell itself. The cheapest way to increase your sales is by building an authority in that niche.

This is very important whether you are a personal or corporate brand. The question then is, how to your build authority?

Authority concerns gaining social acknowledgement for a service, skill or product that you offer. Your audience or people in general begin to see you as an expert or provider of such skill or service.

When this happens, your sales will experience an upward shift as more people approach you for business.

To build authority organically without a budget, you need to do a lot of content marketing. Your content marketing game has to be top notch to the extent where your audience becomes eager to read your content.

Content marketing means you have to create a lot of good informative, entertaining and informative posts in your area of interest. The more often you do this, the more your audience starts believing in your abilities.

Your content has to provide information that is perceived to be valuable by your audience without you trying to sell anything. Great content resonates with your audience with little effort from you. This is how to increase sales by building authority in your business.

In fact, brands that churn out a great deal of valuable content find themselves against hungry customers who are eager to know more and partake of their services.

There is what is called the KLT factor in marketing and it refers to the terms – Know, Like and Trust factors.

The KLT factor is a measure of how well your audience responds to your business. It increases when you give a lot of value to your audience. By value, it could be an educative or informative blog post, podcast, Youtube video etc.

READ: How to Promote Affiliate Products Using Google Alerts

As you continue to engage and connect with your target audience, they start perceiving you as an expert or guru in that field. It is at this point that will start seeing an increase in your sales because your authority has increased.

It is proven that the more you create engaging and valuable content, your audience begins to know you more. They begin to like you and enjoy coming across your posts. Finally, you build trust as an expert in that field. Once you have gained credibility, they come to you to solve their problems and you make even more money.

Now that we understand what how to increase sales by building authority in your business is about. How do we actually get to it and results?

To do this effectively, you need the huge traffic that comes from social media especially Facebook.

First, visit Facebook and join a lot of Facebook groups relevant to your niche. Next, you need to quickly introduce yourself using a very informative where you will indicate at the bottom what you do and how you can be reached.

To make posting content easy for you, you can draw up a calendar of topics that you have a lot of knowledge on. Your content calendar will aid you in quickly creating quality posts from your pre-selected topics.

Prepare yourself to post content in those groups at least 3 times in a week. It could be Mondays, Wednesdays and Fridays or as the spirit leads. At the bottom of each post, include a short bio about your name and what you do.

If you can write interesting posts relevant to your business and follow this strategy for 3 months straight, your sales will definitely experience a hike.

People will associate you with that service or business and see you as an expert. In addition, they will approach you if there is need for that service.

It is at this point that it can be said that you have learned how to increase sales by building authority in your field. I personally advice most newbie entrepreneurs to do this when starting out.

In the beginning, you are most likely to be your own advocate if you have a small budget for advertising. A lot of content marketing is needed to build your authority and generate sales for your business.

The challenge with this strategy is that it is not easy but the results are more than worth it. Writing content upon content is tough so you need to be determined to hang in there for the duration.

With a content calendar, the writing content aspect of it will be less tedious. With consistency, you will be able to increase your sales by building authority in your niche this way.

In fact, a lot of experts in different got their start from doing this for a period of time before leveraging on other media.

In conclusion, the steps to increase sales by building authority in your business includes the following:

  • Create a content marketing calendar
  • Join several relevant Facebook groups
  • Create informative and engaging content
  • Include a short bio about yourself for each content
  • Post consistently for at least 3 months
  • Provide great service to have awesome testimonials
  • Follow through and watch results manifest

In conclusion, increasing sales in your business is possible with dedication and strategy even on a budget. The basic strategy behind doing this is by creating content consistently on your niche and sharing to your audience.

If you enjoyed reading this post, do not hesitate to share the post using the social media buttons below. Someone out there will benefit from this information.

Let’s know your comments as you read and share!

READ: 3 Content Marketing Posts to Market Your Customers Online

Why Email Marketing In Business Might Save Your Brand

A lot of businesses are completely ignorant of the power of email marketing in business. Email marketing represents a key part of marketing for many medium to large corporate firms who have been able to harness its awesome leverage.

In this post you will read why your small business needs an email marketing system for best results.

Small businesses by virtue of their size usually have less budget available for adverts and promotions. Email market in business can make all the difference for these small businesses as it involves lead generation, nurturing, relationship management and consistent sales.

With email marketing in business, these small businesses will be able to compete somewhat favorably with bigger competitors for a fair share of the market without being dominated completely.

The process involved is actually simple when you look at it; at every customer touch point, there should be a lead magnet available to take in leads/prospects who come in contact with your small business.

If you are wondering if your business qualifies as a small business, worry not. Email marketing in business works irrespective of size of your establishment.

The main thing to do here is to build an email list of leads, prospects and customers, old and new. Once you have such a list, segmentation is key as your email marketing effort will be different across each segment.

Content sent to a lead will differ from that sent to a prospect and even different from that sent to an existing customer.

With email marketing, your business will be able to reach your target audience at all hours and they can get to be mentally aware of your service whenever your newsletter comes in.

Email marketing in businesses means you can easily share information about your discounts, promotions, special events, pitch sales and create more awareness about your brand.


Cost effective compared to other advert and promotion strategies

With email marketing, your advert expense is going to be lower than when you are using most other method. The only fee you are likely to pay is the monthly subscription fee charged by email marketing platforms like Getresponse, Aweber, Mailchimp and others.

This fee is usually very minimal compared to other ad media resources. A professional email marketing service in Lagos like Digital Universe Tech can easily set up your email marketing accounts, build your list and manage your customer email lists and your sales promotions.

Of course, there are a good number of email marketing services in Lagos but I highly recommend Digital Universe Tech because of the special relationship I have with them.

Email marketing unlike many other alternatives is virtual and super-fast. At the touch of a button, you would have sent out your newsletters to hundreds or thousands of subscribers at zero cost.


Time management and efficiency

Any brand using email marketing in their business can dictate when they want their subscribers to see their ads and promotions. Emails can be auto-set to trigger following specific customer actions or time settings as preferred by the business management.

Email marketing is a major aspect of online marketing in Nigeria today and the tech-savvy brands are already leveraging on its advantages to win a good percentage of their specific market.


Availability of data analytics to improve marketing efficiency

The use of email marketing in business makes for an overall improvement in marketing efforts. Most email marketing platforms offer data analytics where a user can monitor the performance of their marketing efforts and how their subscribers are responding to it.

Generally, email open rates are around 20-30% at best and click through rate is even lower too.

With this knowledge in mind, businesses using email marketing services will be able to detect what is causing what and how to improve low metrics and improve them too.

Email dynamics you must ensue your email marketing service provides your team includes deliverability, rate, subscribe and unsubscribe rate, bounce rate, open rate, click through rate and of course, reply mails to your marketing efforts.

This data tracking feature of email marketing makes it a must have for small businesses that serious to scale their growth and sales respectively.


Adds a personal touch to your brand

Customers love it when a business relates with them on a first name, first hand basis. Email marketing makes this possible as emails can be customized to show first names, smileys and other emoticons which convey a personal touch to the customers making them trust your service and business more.

Most online businesses in Nigerian and indeed, the rest of the world understand this customer psychology. Ask yourself why else do you get mails from brands and it shows you first name.

How do you feel when you get a mail and the first thing you see is ‘Hello First Name..’. It makes you feel valued and you will find it easier connecting with that brand.


Ease and convenience of dispersing information to customers

Unlike other forms of marketing, a brand can easily reach out to its customer base using emails at any time. Information sharing is very convenient using this form of marketing.

Your audience can read the information you are sharing at their convenience without worrying about missing a notification or promotion from you. Be it in the morning, afternoon or night, you can reach your audience in minutes and at zero cost.

Business owners who wish to build their business for the long term will benefit greatly from having an email marketing service grow their business.


Final words

So the questions are, why are small businesses not using this form of online marketing to the maximum and how can they start using this service?

The reason behind the first question is a case of reduced awareness, a lot of people don’t know about these or how it can be used. The responsibility lies on the marketing and sales units of a business to carry out detailed research on how to go about their marketing projects.

For the second question, to get started in using email marketing in business, a simple search for ’email marketing service in Lagos’ or any other location will turn up a handful of results showing businesses that offer this service.

Digital Universe Tech is one of such services offering digital marketing in Lagos and Nigeria. Send a mail to to book an appointment or discuss terms.

Did you enjoy the post? What do you think of using email marketing in your business and watch out for improved growth and sales rates.

Hey! Don’t forget to share if you enjoyed this piece!

Why SMS Marketing Could Be Exactly What Your Business Needs

With the world growing more sophisticated than ever, marketing has gone purely digital with social media taking the lead. As much as this is so, SMS marketing however, could be exactly what your business needs.

You may ask why this is so but the facts are really glaring when you look at it. Almost 70% of the world’s population now uses mobile phones and these phones range from highly featured smart phones to simple phones that are only capable of calls and text messaging.

With everyone on mobile phones, there is need to have a means through which your business can promote its products and services across board to its different classes of customers.

This is where SMS marketing comes in.

With a lot of businesses going different routes in their marketing efforts, the smart business owner should retrace steps back to SMS marketing because of its efficiency in delivering results.

Email marketing, social media and search engine optimized marketing are all great but none can compare to the instantaneous delivery that SMS marketing offers.

It is important to also remember that the noise in the world of marketing is quite high now, therefore being unique and standing out is necessary to be visible above the whole marketing clutter.

Here are some reasons why SMS marketing is important if you own a small business.


Cost Efficiency

Compared to the amount of money needed to run traditional ads on TV and newspapers, effective social media ads, or the cost of doing proper SEO marketing, SMS marketing is relatively far cheaper and several times as effective.

As long as your potential customer has a phone, you have a high probability of reaching them the minute you send out your bulk SMS. Of course, it is important not to spam too because spamming will reduce your efficiency.

The general rule is to only send promotional offers and deals to people who willingly submitted their phone numbers for that purpose.

If it turns out that you are spamming your audience with texts they do not need, they can ignore or worse yet blacklist your number completely ending your chances of future campaigns.


Heavier Reach

With SMS marketing, there is little room for your audience to miss your messages when you send them. Only if the individual’s phone is unavailable will they not get a message from you when you run a campaign.

Unlike in E-mail marketing where your subscribers need data to receive the mail and even check their box to read, SMS marketing delivers messages directly, forcing the recipient to take action.

SEO marketing still requires people to run  search on search engines. Messenger bots require the internet as well, but SMS marketing is almost unavoidable.

Personally, I have found them very useful as smart businesses use it to remind their customers of deals and promotions that might be very useful.

Consider what the telecoms network providers do, they have a very heavy SMS marketing campaign project which has proven very effective in keeping their customers within easy reach.

A sizable number of the population still do not have these smart phones and if you really want to put your business out there in the faces of people, consider SMS marketing in your marketing efforts.


Instant Deliverability

From all indications, it has been proven that SMS marketing has a higher degree of deliverability (no fear of your content ending up in the promo tab like in Gmail).

Open rates are high and click-through rates are higher compared to other marketing media too.

Provided you send your messages when your subscriber haven’t slept off at night, you are bound to have a high open rate.

It is this way because SMS content usually comes with a loud notification and is usually straight to the point with the information contained.

In fact, it can even be argued that whether you send your message in the night, morning or afternoon, you are still bound to have a high open and read-through rate, all things being equal.


Fast customer response and experience.

With SMS marketing, customers can easily respond to your call-to-action or any other information contained within with or without the internet. SMS marketing makes it possible through the use of USSD commands.

These commands are short codes that your audience can dial to get a specific response to an inquiry. What this simply means is that at the touch of a button, your audience can gain access to whatever you provide either by replying the message, call the number or dialing a short code (USSD).


Exclusive Marketing

By exclusive marketing, I mean there are few businesses in your niche that will be using SMS marketing for their promotional campaigns should you decide to apply it. You will get to reach a greater percentage of the market doing what a lot of your competitors are not doing.

While your competition is busy battling the noise on social media and the struggle for ranking on search engines, you will simply build your SMS marketing list and fire away.

For a moment, consider what banks and telecom providers are doing with SMS marketing and then ask yourself why they seem to be the only brands with a strong focus on it.

It’s simple really.

These brands know that a far higher percentage of their customer base may not even have smart, internet-enabled phones. Therefore, they are not ready to leave any stones unturned.

Are you a small business owner or perhaps, you have a growing business……consider growing an SMS subscriber list then applying SMS marketing techniques to grow your business.

You will find out that your business will experience more engagement, visits and patronage which will all translate to mean more profits for you.

Even if you have doubts about this strategy, consider trying out an SMS marketing strategy in your business before disregarding its effectiveness.

Don’t forget to check out my next post on what you need to avoid in SMS marketing.

Hey! Also share if you enjoyed reading this! Someone out there will definitely find this refreshing and useful.



Why customer feedback is important to your business today

One way most businesses miss out on growing optimally is not having an effective feedback system in place to capture the responses of their customers. Without feedback, your business could be as good as a blind man serving dinner. If you are interested in knowing how and why customer feedback is important to your business today, continue reading.

Even if you are doing everything in the books to please your clients, you never can tell what their real perspective about your business is without a feedback system in place.

The best service providers are those who take out time to ask and find out exactly what their audience wants from them. Customer feedback is important to your business if you truly want to keep growing and outpace your competition.

With information about their needs and pain points, you will able to customize your service and products to solve their specific problems. This is exactly what your customers want. Effective products and solutions that really yield results.

If you can offer this after getting their feedback, then you will almost definitely make money on demand from your loyal audience. In this post, I will discuss why customer feedback is important to your business today and why should take it up to grow further.

With this knowledge, you can improve your customer satisfaction strategy, consolidate on customer loyalty, increase customer retention and upgrade your products and services to be better. When this happens you can expect your sales to increase and subsequently, your profits.

– Helps improve and measure customer satisfaction

With customer feedback, you will be able to know exactly what you are doing wrong in business so you can take action against it. How well your customers are satisfied with your products and services ultimately determines how well your profitability is going to be.

The most effective way to know if your customers are satisfied with what you are offering is by offering a feedback system. This system helps you measure the level of customer satisfaction being derived from use of your product or service.

To make the customer satisfaction feedback measurement easy, you can use 0-10 point rating scale to ask them specific questions. The average of the whole feedback rating gives you an approximate measurement of how your customer perceives your business.

– Aids you in improving your products and services

When a business has an efficient feedback system, beating their competition becomes easy.


Simply because you have the advantage of knowing exactly how your customers feel about your business and what they need. When you have this knowledge, it’s a simple matter of now customizing your offers further to serve their needs.

Consistently doing this ensures that they are satisfied and loyal to your business. Customer loyalty determines your share of the market especially when your services are top notch. With customer feedback, you can make your services the desire of every target customer out there.

– Helps you create an amazing customer experience

A customer who enjoyed your products and services will most likely come back again for more. Customers’ needs are simple – just give them exactly what they want the way they want it and you are sure of having a repeat customer.

Retaining your customer to become loyal customers is all about giving them a wow experience always. This even more so for first time customers because ideally you shouldn’t lose them on the first point of doing business with them.

Superb customer experience could be related to your customer service, the status or privilege associated with your brand, or your efficient complaint resolution setup. With a feedback system in place, you will be able to know how your customer feels about different aspects of the services you offer.

– Shows that you appreciate your customers’ opinions and increases loyalty

Customers are humans and from studies, it is known that businesses that have a personal touch are usually preferred to those that are officious and over-formal. Customers want to know that you see them as humans beings and appreciate their opinions.

This is why an effective feedback is important for your business. It provides an avenue for your customers to air their opinion on any part of your business that concerns them. A lot of individuals value when their opinions are sought after when a decision needs to be made.

Let’s say you have a product or service you plan to introduce into your business. You can seek the opinion of your customers to know their take on it. You will be surprised at what you may get as feedback.

Seeking customer opinion increases customer loyalty because they perceive you value them and will stick with your business. In addition, it can also save you the cost of creating a product or service nobody is going to buy.

– Customer feedback helps you take better business decisions

In business, making informed decisions is key to keeping your business sustainable. To do this, you need accurate information about your products and services and how they impact on your customers. This is another reason why customer feedback is important in business.

Considering the cost of employing guesswork and half-baked information in business, you wouldn’t want to follow that path. Customer feedback makes it easy for you to take better business decisions because you have concrete knowledge of exactly what your customers prefer.

This makes your service delivery far more better and accurate. It also helps your budgeting because you will know exactly where to put your money and where not to do so. Businesses that use customer feedback effectively  experience greater profitability compared to those that don’t.

– Improves customer retention and draws new consumers

When your customers are satisfied with your service, you can bet they will stay loyal to you for as long as possible. Customer feedback helps your business by making you know exactly what your customers need. Only when you know what your customers need will you be in a better position to serve their best interests.

A detailed feedback system will help you know how to serve your customers best to retain them. Happy customers seldom leave their service provider and if you can do this consistently, then that customer is yours for keeps.

In addition, it must be said that that a feedback system helps your business draw in new consumers. You might wonder how this is possible.

Look at it this way, when customers leave reviews on your online platform, visitors to that platform see these feedback and realize you are committed to providing an excellent service to your customers. They also see reviews given by your current users and can tell from them how good your services are.

If you are services are awesome, you can be sure that this visitors will like to try out your offers and you might likely make converts of them. Feedback or reviews from current customers serve as a tool to draw in more consumers.

If you are interested in flying high above your competition, then you must consider a dedicated customer feedback system to grow your business.


An effective customer feedback system helps you keep things in check in your business because you will have detailed information about what it is your customers need. Every business that is serious about growth and profitability should never ignore their customer’s opinions about their products and service.

Using customer feedback, you can save resources, effort, time and funds in your business because you know exactly where to channel them into. It is important to remember you are in business for a reason, to serve your customers by providing a solution to their problems and to make amazing sales and profits while at it.

I hope you enjoyed this read. Don’t forget to leave a comment on what you think or ask questions if you have any.

Hey! Don’t forget to share too! Someone out there will learn something from this!

12 Best Automated Emails for Subscribers

In today’s world of business, communication has been made easier through the use of various channels like email marketing, social media marketing and others. In this post, you will find 12 best automated emails for subscribers to nurture and build a relationship with them.

If you are business person who would love to keep in touch with your subscribers and customers, consider email marketing as a major tool to leverage on.

Automated emails make it possible for you to keep in touch with your subscribers and customers at all times because they are automated.

This means that after set-up, they can send out on their own without any extra effort on your part.

If you are thinking of using email marketing for your business marketing campaigns, these 12 best automated emails for subscribers will improve your chances of making sales in your business.

With the power of auto-responders, setting up automated emails for your subscribers means you can send out different individual emails or drip emails in a sequence.

These emails can be conditioned to a particular activity that triggers it to send to a particular or group of subscribers.

Below are different types of automated emails for subscribers depending on the condition that you want them sent out for. It could be dependent on the gender of the subscriber while signing up, the campaign objectives, the specific type of audience etc.

  1. Welcome Email

This type of automated email is a kind of introductory email to your subscribers probably after they just signed up into your list or offer.

It is exactly what it is, a welcome email showing them their presence on your platform is appreciated.

Welcome emails can make your new customers or subscriber feel special and eager to know more about what you are offering.

It can go perfectly with a free welcome gift further making your audience feel really wanted on your list.

Welcome emails can be automated on your email marketing account by integrating them on a list and sign-up form.

Any new contact on that list gets the Welcome email almost immediately.


  1. Thank You Email

Just like a Welcome email, a Thank You email serves to thank or show appreciate your subscribers or audience for taking a specific action. It could be subscribing into your list, downloading a free material, or purchasing your product.

Setting up a Thank You Email involves setting up an automated email in your email marketing form and targeting a specific list. Your subscribers or customers will get this email once they perform a certain action which triggers it.

Thank you emails can come with freebies to further entice your audience to be eager to see your emails often.

If you are in business, using a Thank you email to conclude your sales will show your customer that you are appreciate their buying decision and improve your chances for a repeat purchase in future.

Consider Thank you emails as one of the best automated emails for subscribers benefit in your marketing campaigns.


  1. Status Email

If you are running an e-commerce business, automated status emails are really essential to keep your customers up to date about their delivery.

Status emails basically inform your audience or customers about when orders have been placed, moved for shipping, shipped or arrive location for pick-up.

Status emails as automated emails help improve marketing efforts and improve product delivery to customers who need to know the status of their order.

Apart from e-commerce businesses, status emails help your subscribers audience know the current status of an activity carried out on your platform.

As a brand, you can set up this type of email to improve your relationship with your audience when they transact with you in any activity.


  1. Feedback Email

Feedback emails can be automated emails for your subscribers to tell you how they really feel about a product or service.

You can set-up an automated feedback email to a list to be sent on a specific day after a customer carries out an action. It could be days after a purchase or a download of your material.

Feedback emails improve your marketing efforts by helping your learn more about your audience’s preferences. It can give detailed insight into their preferences, likes, challenges, targets and objectives.

When you are armed with this information, you can adjust your marketing campaigns to focus on any feedback.


READ THIS: Email Marketing Solutions for Your Business

  1. Recommendation Emails

As a business enterprise servicing a unique customer base, it is important you provide value at every customer touch point.

Customer touch point means every time a customer comes in contact with your business in any form. One way to offer value to your customers or audience without selling something is to send a scheduled email recommending or suggesting products they should consider.

Suggested products could be based on their history of buying activity.

In addition, results from past surveys can be useful in creating recommendation emails to educate and inform your audience about better and improved products and services.

Your email marketing campaigns can be set in a way where a certain buying activity will send out specific automated emails to your subscribers recommending a product or products.

Recommendation emails are highly effective in causing impulse buys from customers.


  1. Activity/Event reminder emails

If you have any activity or event coming up, automated event reminder emails are the way to go to ensure your audience turns up. Many people are very busy with their lives and may not even remember you have an event coming up if you don’t remember them.

Automated reminder emails can be set up to send out to your list at specific intervals. Most events managed this way experience a higher turn-out than those that weren’t handled the same way.

In addition, activity reminder emails are one of the best automated emails that serve to remind your audience about an action they have to take.

It could be a reminder about a reactivation request, a sign-up action, an abandoned cart on an e-commerce store or any other call-to-action.


  1. Blogpost reminder emails

If you run a blog, blog post reminder emails can serve a useful purpose for your content marketing. This is one automated email you should send your subscribers any time you have a new post update.

You can also use blogpost reminder emails to inform your audience about any offers that might be valuable to them.

These offers could be your products, services, discounts, solutions to industry problems etc.

Consider blog post reminder emails to improve your content marketing efforts and you can be sure of an approximate effect on your business.


  1. Product promotion emails

Let’s say you have a new product in your line-up that you need to introduce to your audience. Automated product promotion emails are one of the ways to get the news out that you have a new product.

These type of emails can be set up to go out at certain times of the day when the engagement will be higher.

Ideally, your audience should be the first people to find out about any products that you have and automated emails will make this task easier.

Do you have products to promote, consider promotion emails as one of the automated emails for subscribers.

 READ: Best Information Product Formats for Your Digital Products

  1. General reminder emails

General reminder emails come in different forms and can be automated to follow audience behavior or activity.

It could be reminder emails for a webinar event, discount expiration, sign up request, after-event follow-up, and other emails that serve as reminders about some activity or action needed.

You need this type of automated emails for your subscribers if you plan to keep them engaged on a regular basis. The online space is a highly volatile one and out of sight is usually out of mind.

People are very busy with a lot of distractions and general reminder emails will work perfectly you keep your business in their minds.


  1. Anniversary Emails

Who doesn’t love anniversaries? Well, a lot of people do because anniversaries are usually associated with good will.

Anniversary emails could be birthday good wishes and come very handy in maintaining your relationship with your customer.

Customers usually feel good getting anniversary emails from businesses they deal with.

It shows to an extent that the business has them on their record and thought it necessary to remember them on their special day.

Anniversary emails give a human face to your business and are one of the best automated emails that connect you with your customers.


  1. Appreciation Emails

Appreciation emails can be automated to send out to customers or prospects who come in contact with your business.

This type of email could concern offering a free service, trial offer, welcome message, thank you message or simply commending them for checking out your business.

Appreciation emails can push your customers or audience to take action even when it doesn’t appear like you are marketing to them.

The language should be subtle and suggestive without being obvious.

After stating your appreciation for their interest or being in touch with your business, the email can suggest a product or service and the value it offers.

If you plan to have an improved email marketing experience, appreciation emails can make a lot of difference.

READ: How to Make Money through Information Marketing

  1. Content marketing Emails

Content marketing simply means demonstrating your expertise about your field in a way that markets your business.

It involves the use of related content in your industry to engage with your audience.

This information can be educating, informative, or entertaining but above all must be targeted at your specific audience.

Content marketing emails can also involve the use of blog posts and social media posts to build your engagement with your customers. Such content must be relevant and could come in different formats like text, audio or video.



At this moment, you now know about the 12 best automated emails for subscribers. You can use these email ideas for your marketing campaigns irrespective of your industry.

In your subsequent campaigns, think of any of these emails you can implement for best results in your business.

I know these automated emails will work for you when set up properly in your email marketing platform.

Kindly let me know your thoughts in the comment section.

Hey! You can share too so others can enjoy the post too!

How to Increase Blog Income Using Adsense

As a blogger who is interested in making money from your blogging efforts, your top concern should be learning and mastering how to increase blog income using Adsense. You need to understand that there are certain dynamics involved when it comes to earning more money via Adsense.

Factors like having a high eCPM, having a higher CPC or cost per click and sensible traffic all tie together to determine the amount of income your blog is going to be making monthly.

If you really need to make money via Adsense, this article is for you as you are going to learn a few tweaks you can apply right away to increase blog income using Adsense.

What a lot of bloggers don’t know is that they need to focus more on CPC before thinking of CTR. A blog that has a high CPC but minimal or average traffic can be on par or even better than one that has a high CTR but low CPC.

You may be asking what CPC and CTR are – CPC is the cost per click of your blog. It also means the cost of each click on an ad on your blog. The CTR is the Click through Rate of your blog and has to do with traffic, the number of people who visit your blog and impressions made.

To increase blog income using Adsense, ensure that your blog fulfills the following parameters:


  • Focus on a Hot Niche from the Beginning

The niche your blog is on is going to determine the kind of ads that are shown on it. The CPC of your ads are determined by the type of topics your blog content is on. Certain niches pay far better than others and as a blogger, it is up to you to focus on a niche with high CPC.

Niches in Internet software, Tech devices and equipment, Make money online, Digital solutions, Cars, Health, Insurance, Real estate, Scholarships, Jobs, Entertainment and Dating are all have good CPC with Internet Software having the highest and dating the least.

So in essence, the quality of CPC you get is dependent on your choice. Let your niche be one that has high CPC potential.

READ: 7 Online Businesses You Can Make Money From

  • The Blog Content

How engaging and valuable is your content? If you really hope to increase blog income using Adsense, it is important that you create content that solves problems in your niche. This is the type of content that will resonate and connect with your audience more than ever.

Your content should also contain long-tail keywords preferably so you will have low keyword competition. This will help you rank better on search engines so when people interested in content like yours browse the internet, they can come across your content easily.

Having value-packed content will also help you connect and engage with your readers better to turn them into a loyal audience, eager to hear from you.


  • Adsense Ad Format

You need to do this right for you to increase blog income using Adsense. Certain ad formats have better CTR and CPC while others have lower ones. Each of your blog pages needs 3 ad placements at least and their sizes should be 336 X 280 and 468 X 60. Format should be text as they have higher engagement with better CPC and CTR.

READ: Why Affiliate Marketing Is the Easiest Online Business for You

  • Country or Traffic

The worth of your website click is dependent on the country it is coming from. If your traffic is from the US, UK or other Western countries, expect to have a higher CPC. These countries have higher CPC and you will earn better Adsense revenue if you have your traffic coming from there.

One way you can get traffic from these countries is by using Facebook ad targeting which can be highly focused. Once you do this properly, you can expect to see an increase in your blog earnings via Adsense.


  • Enable Ad Blocking Feature

Remember that the type of ads you have on your website is going to determine your CPC. Therefore, it is important that your check out the Ad Blocking feature of your Adsense account to know which ads deserve to be blocked.

Your objective for having ads on your blog is to increase blog income using Adsense so it is important your check to see which ads are performing well and which aren’t.

On your Adsense dashboard, scroll to Allow Block Ads then check the niche of the ads showing on your blog and how much they are earning. Ads from irrelevant niches or ads that are not earning enough income can be blocked to increase your Adsense CPC.

READ: 5 Marketing Ideas that Will Promote Your Small Business

  • Ad Placement

A great way to increase blog income using Adsense is to set your ad placements perfectly. You can do this by ensuring you place at least 3 ads on your blog page. One should be outside the blog post, two other ads should be inside the blog post.

Don’t forget that you want these ads to be clicked on and for that to happen, you need to place them where they will be most visible to attract your blog visitors. As stated above, the best ad sizes are 336 X 280 and 468 X 60.


  • Responsiveness of Your Blog

A blog or website is said to be responsive when it adjusts to fit appropriately on the screen of any device from which it is viewed from. Your Adsense income will be higher if your blog or website is responsive because it will be easy to be shown to different viewers irrespective of the device used.

Some blogs that aren’t responsive don’t show ads when viewed on a mobile phone and this can lead to a loss in potential Adsense income.

A solution to this is to use a responsive, premium theme from the onset to design your blog. Alternatively, if you already have a blog, you can search for WordPress plugins that have responsiveness functionality to make your blog mobile responsive.

To increase blog income using Adsense isn’t rocket science, you have to try a combination of all these tips together. While you experiment, you will find the right blend of tips that will benefit your blog the most.

Did you find this post useful?

Your suggestions and inquiries are welcome so kindly drop a comment below.

Hey! Don’t forget to share too. You might be helping someone out there.

How You Can Grow Your Blog with Content Marketing

There is a popular cliché that is quite popular in content marketing and website traffic generation circles.  It says ‘content is king and traffic is the general’, what this simply means is that the type of content you have has a strong influence on how fast you can grow your blog. When you add quality traffic to it, you get a BOOM. If you plan to learn how you can grow your blog, then this post is for you.

Content marketing simply refers to an aspect of marketing where you give free but valuable information to your target audience on a regular basis TO EDUCATE, ENGAGE and BUILD A RELATIONSHIP with them so as to increase their perceived authority of you as an expert and brand to come to for services.

The kind of content you create should be of very good value and contain information which your audience might not be able to get easily anywhere else. If this is the case, they will keep coming back to you for services. As a blogger or website owner, you need to keep your audience engaged and one of the ways of doing this is to learn how you can grow your blog using content marketing.

As an online entrepreneur and digital marketing consultant that has been in the online business field for quite some time, I will suggest you do the following to master how you can grow your blog quickly using content marketing.


  • Research to Find Your Ideal Audience

A very important aspect of content creation is knowing who your ideal audience is and where you can find them. You can’t afford to make the mistake of creating random content as without having a niche you are focused on. Unless you are blogging on entertainment or maybe news, you need to have a niche your content will be focused on.

Once you know who your ideal audience is, the next thing to do is to find out where they are.

For example, you want to have a blog on football; your ideal audience will be football lover and fans, not movie fans.

In this case, your content will be related to football and footballers and not any sports for that matter. If you hope to master how you can grow your blog using content marketing, knowing your audience is very important.


  • Create interesting and engaging content on topics in your niche or around the problems that your audience is facing.

If you can create very interesting, valuable and educative topics in your niche, you will increase your chances of connecting with audience more. Remember that your audience is interested in this niche and will benefit from topics that solve their problems.

Your blog will become their go-to place for solutions when they have problems if you can consistently create informative posts that thrash these problems thoroughly and effectively. People always connect better with content that are interesting and engaging and putting out such content can be very useful in learning how to grow your blog.


Click HERE to Learn about How You Can Build an Email List


  • Use a Lead Magnet to Build an E-mail list You Will Send Newsletters To from your Blog Posts

To grow your blog’s reach and influence even further, you will need an Email list. An E-mail list is a database of contacts also called subscribers who have signed up to receive your newsletters.

This is how it works – you create a FREE product AKA Lead Magnet which you offer as a giveaway to visitors on your website. This free offer is displayed using an opt-in form showing a name and email sign-up form and is integrated to an automated mail marketing platform that collates subscribers’ emails and delivers the FREE OFFER as a reply.

Click HERE to learn about the best E-mail Marketing platforms you can go for.

Your Lead Magnet or FREE offer should be in the form of a video or E-book guide that has value your audience will need.  Once you have their emails in your list, you can start sending them your blog post links using newsletters as soon as you create a new post.


  • Participate in Relevant Forums and Blogs as a Contributor with a Back-link to your Blog

Learning how you can grow your blog using content marketing is basically about strategy. You have to offer valuable content on platforms that have a lot of traffic. One of such platforms are public forums related to your niche or being a contributor on other people’s websites or blogs.

Forums like Nairaland and Quora are very good examples of such platforms. You can join as a member and contribute in discussions by offering solutions and dropping information that is useful while linking back to your blog as your platform of operation.

This will give your blog more visibility and expose you to your audience as an expert and authority in your field.


  • Run Paid Promotions using Facebook Ads to Increase Your Visibility

Traffic is what determines whether you will make any income on your blog after having good quality content. If you don’t have a decent traffic of visitors who come to your website on a daily basis to check out your stuff regularly, you will neither grow your blog nor make income from it.

The fastest way to build massive traffic to your blog is by using a paid means of promotion. Google ads, Facebook ads and more recently Instagram ads are super-effective ways of driving massive, targeted to your blog.

You can have a budget of about $3-5 a day when starting out and subsequently increase it when you start earning more income.

Alternatively, if you can’t afford paid promotion, you can post on large social media groups, forums and websites to draw people to visit your website. This method is slower when using it as a means of promoting your blog but who knows, if you are consistent and dedicated you effort might just pay off.


  • Build your social media following by consistently posting content related to your niche

If you just starting out on how you can grow your blog to become an authority site, you gain a lot visibility and reach by building a large following on social media. You can create accounts on Facebook, Twitter, Instagram, Google plus and LinkedIn to post relevant, valuable content out there.

You will have to do this consistently with a call-to-action for your audience to like, re-post, share and invite their friends. If your content adds value and is relevant to your audience, with time your blog will gain authority and more people will engage with it without regular promotions from you like when you started out.


  • Do Guestposts for Other Bloggers in Your Niche

An effective strategy that can help you grow your blog authority and visibility is Guest Posting. It involves creating and posting content on other websites with the permission of the website owner. It is a simple yet effective means of promoting your blog.

Different bloggers can use this means to exchange guest posting services among themselves to enhance their blog’s domain authority and back-linking. Blogs with higher domain authority will definitely rank higher in search engines than those that have low ones.

READ: Effective Targeted Traffic Sources to Focus On

In my experience, growing your blog authority will be quick if you can follow through with this content marketing strategy. It is proven and very effective to work when implemented properly.

Hope you learnt something new? If you have any comments or questions, kindly drop them in the comment section below.

Hey! Don’t forget to share too if this post has been helpful and informative for you.

How You Can Grow Your Offline Business Using Instagram

If you have noticed it seems everyone is now online, individuals and businesses inclusive. For some time now, social media has become of the most effective media outlets. Many businesses are now online-based while many others are joining the bandwagon. In this article, I have explained in detail how you can grow your offline business using Instagram.

If you run an offline business and have been thinking of taking your business online, Instagram provides one of the social media outlets you can leverage on. This is even more so if you deal in physical products because Instagram is a visual social platform.

Engagement and connection is high if you have aesthetically-appealing products and valuable offers for displayed using HD images and videos your audience.

The good news is that even if you are new to social media and Instagram as a business, you can still utilize the platform efficiently to promote and grow your business irrespective of it is online or offline.

If you are a business dealing in food preparation (restaurants, caterers), auto dealer, cake designer, event decoration, graphics design, photography or offer any other physical product or service imaginable to you, Instagram is the place to be.

I have listed 8 steps that will do the following for you guaranteeing your business growth:

  • Build brand awareness and visibility
  • Create connections and relationships for you and your business
  • Improve your sales rate
  • Build your authority in your niche as the go-to place

Here is how you can grow your offline business using Instagram:


  1. Create a Relevant and Informative Bio

The first step to using Instagram effectively for your business is to set up an optimized profile or bio. Ideally, your bio is like your signboard telling people exactly what you do.

Your Instagram bio should be clear and uncluttered. It should contain your personal or business name and state what it is you do. No funny names or aliases and it show any necessary information that your audience needs to know about you.

Example: If you are a car dealer, your bio should clearly state this with the name of your business and probably information on the type of cars you deal in.

In addition, your contact details like phone number, email and other social media handles should be clearly displayed on your bio.


  1. Use a Clear Quality Display Picture Related to Your Product or Service

Next is your display picture, it should be a relevant picture related to your service or business. Formal photos of you can also be used since your interest is to appear professional.

The photo should be of good quality, clear and relevant. Using your photo will increase your brand awareness as people will be able to connect a face to your business. This gives you more visibility and increases your network the more you are associated with that niche.

  1. Research Who You Target Audience Is

The number one rule of business is for you to know who your target audience is before even starting up. Knowing your audience will help to be more intentional and objective when targeting your promotions.

You need to know who needs your products and services as this will help you use appropriate targeting means like paid promotions, hash-tags and joining communities to spread the word about what you do the world.


Are you a writer, content creator or author, click HERE to learn the best social media platforms for you.


  1. Create Valuable or Engaging Content Using HD Photos and Videos

One major way of connecting and engaging your audience and creating a tribe of loyal followers is by offering content that is interesting and valuable. Instagram is a visual social site so you need to post a lot sharp photos of your products or the services you offer on a regular basis.

Also, create and post valuable content and give it away free. People always love free stuff even though we know they rarely use it because of the sub-conscious belief that free stuff isn’t really worthwhile.

It doesn’t matter though so just go ahead to offer free valuable posts to build trust and relationship with your audience.


  1. Post Content Daily and Consistently

If you truly want to improve your brand awareness and reach using Instagram as a tool of choice then it’s important that you start posting quality and valuable content regularly.

Consistency is the name of the game and when you post daily, it creates a feeling of expectation and anticipation in your audience. They will always be on the look-out for your posts if they are usually packed with content.

Content can be anything from useful information, photos and videos to e-books and training courses related to your business and industry.

You can also use a social media management tool like Hootesuite to manage and send out content whetehr you are available or not via its scheduling feature.

Click HERE to check out Hootesuite’s free offer.

  1. Use Trending or Popular Hash Tags for More Reach

To increase your reach to other people who share an interest in your business, Instagram encourages the use of trending or popular hash-tags that have been used for promotions previously.

Hash-tags can be added at the end of any posts you create and when posted, anyone who has connected with such hash-tag in the past will get a notification. Posting using trending or popular hash-tags will expose your business to new people. It will also open fresh opportunities for you to make sales and close deals when contacted about your service.


  1. Offer Discounts, Giveaways and Contests to Increase Engagement

People love any chance they can get to get a discount off a product they want, win a giveaway or contest. As a business owner, you can leverage on this loophole.

Let’s say you are a hair stylist, you can offer to give a %30 discount to anyone who brings an extra referral to your business.

Or you can choose to give away limited copies of your e-book guide. Your audience will be drawn in by your offer and you can engage them once you get them on your list. As you do this from time to time, people get to know you and see you as an authority in your business.

When you finally pitch a paid product, your audience will remember they have gotten value from you before and check out your offer to make a purchase.


  1. Share and Ask Friends to Share your Handle

Share, share, share

This simply involves using the power of your network to spread your brand awareness campaign. Once you have an optimized Instagram account clearly stating your business, you can ask your friends to share your post around. This post should be engaging and relevant to your business.

Your products and services should also be clearly displayed on the posts so that interest people in your friends’ network can connect with you to know what you. Gradually but steadily, as you gain influence and grow your followers, your business will experience a positive impact of from these efforts.

So what kind of business do you do and how soon do you plan to use Instagram to build your business’ brand awareness?

Hey! Don’t forget to share as well, you could be helping someone, you know!

Hot Services You Can Start in a Month as an Online Entrepreneur

The basics of making money online or offline, depends on your ability to sell something. It doesn’t matter whether you are online entrepreneur or you have a business offine. Not just anything for that matter, you have to SELL something of VALUE that people actually NEED.

Note that I said NEED not WANT. It has to be a service, skill or product that can’t be done without.

The world has moved to a digital age where most businesses have gone on the internet. You as an entrepreneur can meet businesses at the point of their needs by offering support services and skills required to run them effectively.

If you can offer these services perfectly and achieve mileage in terms of having a lot of clients you can offer them to, you would have achieved a means of having steady income on demand.

As your authority grows, you can move from running an agency model of these businesses to having a consultancy and even a training course for aspiring creatives.

Mastering any of these services doesn’t have to involve mentorship. You can source for materials online via free or paid means.

For free means, there is Youtube and Google where hundreds of articles, videos and other content are available on any of these skills and services.

For paid means, you can search for paid programs from authority figures and thought leaders in your chosen field of endeavor.

The following skills will always be evergreen in the online business and marketing space. Any one of these can be leveraged on to form an agency, consultancy or training platform where these services can be offered for income generation.

  1. Web Design and Development

Web designing and development will remain relevant and lucrative as long as the internet exists. There are several content management systems available like WordPress, Blogger, Drupal and Joomla which have made web designing easier to learn.

Web designing using WordPress or Blogger can be learned from e-learning websites online like Skillshare, Udemy and Coursera.

Web development is more technical and requires a level of technicality like writing codes. Web design based on CMS (content management systems) is basically done via drag-and-drop page builders.

A lot of businesses and brands will continue to need websites to show off their services and offers. A web designer and developer who can position their services as the go-to place for web services will continue to get jobs as an agency.

In addition, a professional web designer and developer can upgrade their services as a web consultant or even create a training platform where budding designers can be trained and passed out.


  1. Graphics and Animation

Graphics and animation is an evergreen niche that has always been hot in-demand and will still be for a very long time to come. Graphics design covers a wide range of services like logo design, letterhead design, business card design, flyers and banner design and other creative services.

Animation also covers several sub-niches like whiteboard and explainer videos among others. Such services are technical and have less competition because of the level of expertise required to deliver them.

A skilled graphics and animation expert only need to learn how to sell their service to be able generate good income from it. Fortunately, there are software and programs like Corel Draw, Adobe Photoshop and Illustrator and others which have eased the process once the basics have been mastered.


  1. Video Creation and Editing

Video content continues to have more engagement and content marketers and brands need quality, engaging and properly edited videos for their brand awareness and promotions. Video creation and editing skills can be monetized by promoting your services to your audience, networking and building a list of clients who need these services often.

If you can offer video creation and editing services as an online entrepreneur, all you need do is to promote your services, build your network and contacts then hope for the best.


  1. Social Media Management

The impact of social media on brands and business can no longer be overlooked. Social media has revolutionized the media industry as even traditional media now have social media presence as well so as to reach a greater number of people.

Small and big brands now have social media profiles from where they wish to grow your audience and build a fan or follower base. Facebook, Twitter, Instagram and other social accounts now provide a channel through which personal and corporate brands can promote their services and products to their target audience.

This is where a social media manager can come in to offer their service to create greater brand awareness, build reach and engagement, and increase the number of fan base interested in their products through your social media management activities.

This involves creating relevant and valuable content and promoting such content to build their Know, Like and Trust factor as an authority and a brand. As an online entrepreneur, you need social media even for your own business and not just as a service to others.

Several social media management services from different brands on a monthly basis can yield a sizable income on a regular basis.


  1. Email Campaign Management

Even with the advent of several audience-building and engagement channels in today’s marketing, e-mail campaigns are still very relevant.

Email campaign management involves all the process involved in creating value-packed and engaging emails for brands, acquiring email subscribers, managing them to create e-mail lists, handling newsletter campaigns and promotions.

Brands need to reach their customers and prospects through a number of ways. E-mail campaigns are still quite effective.

You will need to be familiar with e-mail copywriting and the use of several of the popular email campaign platforms like Getresponse, Mailchimp, Aweber and co.

Video tutorials and articles on Youtube and Google are available to put you through on how you can get started.


  1. Lead Generation and Funnel Set-Up

Businesses need leads because leads can be converted to interested prospects and subsequently to buying customers. Lead generation involves developing funnels which helps business gain the attention of people who might be interested their products and services.

The leads generated could be the phone numbers or emails of the targeted audience with which they can be marketed at a later date. To acquire leads, you will need to offer a thing of value in exchange for their personal contacts.

This service is highly sought-after by businesses that need repeated customer acquisition for their business to remain sustainable and grow.

If you can offer effective funnel set up and lead generation services to businesses, you will be able to generate consistent and reliable income for yourself. This service can be easily offered to clients if you an online entrepreneur.

Lead generation and funnel set up is closely tied to Email marketing management because you need an email management platform to manage the acquired email leads.


  1. Content Creation and Marketing

Valuable content has become very hot in building a brand presence. Businesses have finally found out the value of creating informative, relevant and engaging content for their audience as a means of connecting with them and building a relationship.

Many people are more likely to do business with a brand that reaches out to them with educational and valuable content about their offers than one that is always promoting their products for sale.

If you are a good content creator or curator or good in content marketing, you can make solid income creating content for businesses.  This content can be in the form of written words, video, audio or any other media that can be used to pass a message across.

Content marketing is one of the new and effective marketing strategies that many small and big businesses need help with. This is where you can come in as an online entrepreneur. If you are skilled in this area, you can make good money from it as an agency, sole freelancer or a consultant.

So there you have it!

Any of these services are hot and evergreen to offer on the internet as an online entrepreneur. Which one interests you most?

Let me know in the comments section and I will guide you further.

Don’t forget to share too!

What You Need to Know about the Bitcoin

You might have been hearing a lot of buzz about the Bitcoin and other cryptocurrencies in general. In this article, you will learn some facts you  need to know about the Bitcoin.
The year 2009 marked the beginning of the cryptocurrency revolution as we know it. Takeshi Nakatomo’s Bitcoin was born and the financial world witnessed a wide variety of reactions.
With an initial coin offering of less than 0.5 dollars, many financial experts ridiculed this new digital currency that promised to be the future.
Today, the bitcoin has grown in leaps and bounds in the space of 8 years and is currently at its all time high exchanging at 1 BTC = $11,000.
Now imagine you had just 10 Bitcoins from when it was as low as $0.5 for one.
Your guess is as good as mine how much money that will be in this day.
As it stands now, public perception of the Bitcoin has increased leading to a proliferation  of other cryptocurrencies like the Ethereum, Ripple, Altcoins etc.
This increased perception has led to an increased demand for it as more people become more aware of the advantages of cryptocurrencies compared to regular currencies.
Subsequently, an increase in demand has caused a progressive increase in value of the Bitcoin with 2017 being the year recording the most growth.
As at this time last year, the Bitcoin was struggling to maintain the $1000-to-1BTC mark.
Even as at May-June, the exchange rate between these two currencies was still around $1,700 – 1 BTC.

The question that begs an answer is, why this astronomical growth?
The answer lies in the advantages the Bitcoin has as a digital currency over traditional currencies.
Its advantages includes the following:
  • it uses a secured network called Blockchain technology that ensures impervious security from hackers, malware or compromise of any sort.
  • it offers peer-to-peer transaction processing without any intrusion from third party transaction processors like banks and other financial institutions
  • there are no spurious and unnecessary charges and fess when transactions are conducted. Transaction fees are extremely low.
  • It offers absence of any central command center as transaction initiation and completion is between two parties – the buyer and the seller. There’s no control in any form from the government or banks.
  • Its Blockchain technology platform offers speedy transaction processing and reconciliation in seconds. Transaction value reflects as soon as they’re carried out using a mobile phone.
  • Offers convenience for users as all transactions can be handled on a mobile phone. There are no brick and mortar offices to visit as everything is online in real time.
  • Bitcoin transactions are immutable and eternal. Cases of a user manipulating a transaction record or receipt is common in normal currency transactions. This isn’t possible when Bitcoin is used for transactions, the Blockchain technology platform maintains all records through a secure encryption process and both parties to a transaction get the same transaction records in real time.
Given these advantages, the Bitcoin has become the benchmark to measure other cryptocurrencies.
Only the Ethereum come close in terms of value and currently goes for $500 for 1 Ethereum coin.
Investors who are skeptical about the Bitcoin can go with Ethereum  and others with good potential.
You might want to as how investors or users make their money.
It’s simple.
Bitcoin like any other currency is stored in a secure e-wallet called a Blockchain wallet.
This wallet provides secure encryption for transaction processing and management.
All a user needs to do is to buy the Bitcoin and stock up, then sell when the value appreciates significantly to make your money.
If you had around $30 in a wallet, say since October last year and you left there untouched, the value at this time would be around $450.
That’s an 15 times increment. Now imagine you had 1,000 there.
My forecast however, is that the Bitcoin will continue  to rise in value and will hit as high as $25,000 before mid-2018, if this growth trend is not arrested by any events.
Still thinking of investing in the Bitcoin?
Let’s hear your views about this global digital currency and what it portends for the future in the comments section below.
Don’t forget to share too!

5 Marketing Ideas That Will Promote Your Small Business

Managing a small business is quite a challenge especially in the early days. I am sure you must have noticed.

You might have to manage all tasks by yourself with little room for outsourcing.

Let’s say you have a good business environment, quality services and business offers, you will still need very good marketing for that business to expand and grow.

Marketing is a must if you want a successful business.

Combined with your quality offers/services, your customers will become repeat customers and even persuade their friends and acquaintances to patronize you.

There are several marketing tips that will most likely boost and promote your business significantly and I have listed 5 of them below.

These tips will promote your business to the public in the most noticeable way possible.

Check them out below.

Make yourself known in your local area.

You can run small ads on local newspapers and magazines.

Get a unique logo and banner created for your business and get affiliated with school events or community events.

You could write a proposal to offer your services for free at these events.

It’s a type of marketing idea – this will be in exchange for the popularity you will be gaining.


Mark the territory – this is tied to the first tip I suggested earlier.

They say charity starts from home, create enough awareness in your local area first.

Get flyers and posters designed and shared or pasted in public places.

Hand out your business cards and network with people asking for referrals and word of mouth recommendation.


If you are finding marketing difficult, you could hire a marketing expert to assist.

If the effort will boost your business, I see no reason why it shouldn’t be explored.

Don’t be doubtful about seeking out extra help….it might just be the extra push your business needs.


You can also leverage on the power of search engines by linking your business to these sites. When searches are done, your business shows up.

This can be handled for you by an SEO expert. It will help your business visibility in your niche and local area.

This usually works better when you have a website which can be likened to your online shop or your office on the internet where your goods and services are displayed for public consumption.


Social media – this is one of the best things that happened to businesses.

Social media gives you visibility without costing you an arm and a leg.

Facebook, Twitter and Instagram most especially are more than enough to give your business that extra boost.

You will need a Facebook page, run targeted ads, acquire followers and likers who help you share your service offerings the world over at the touch of a button.

Cheap but super effective advertising.

These 5 tips are known to be super-effective at giving any business, both offline and online  all the edge it needs in marketing and growth but only if you take relevant action and do them correctly.

I hope you will do this then watch the magic happen.

How Social Media Might Determine the Growth of Your Business

Social media has changed the nature of marketing…whether you agree or not.

This is a platform that offers cheap advertising that virally engages prospects in minutes and has a massive reach when compared to traditional advertising methods.

New avenues that didn’t exist previously became available for marketers who have been long suffering the hassle-filled advertising channels in existence.

At the touch of a finger, content can be shared all over the world at the speed of light.

Any business that doesn’t have a social media account is already far behind and likely unaware of all they’re losing.

Almost everybody is on social media – Facebook, Twitter, Instagram, Pinterest etc. Connecting to a lot of people is only a fingertip away and companies who know their onions are already leveraging on this to boost their business in several ways.

There several reasons your business will benefit from social media marketing, check them below:

  • Cheap but effective engagement

For me, this is number one – engagement means being in communication with leads who turn to prospects and finally customers.

When done positively using social media, it leads to improved reputation of your business as it allows the business and is clients to interact freely using social media as a platform.

The social media account becomes a person and represents the business and can respond to enquiries from customers.

For example, if you tweet a complaint or commendation to Peak Milk twitter account, they must respond to your tweet.

This helps in building trust and showing your customers, both potential and existing that your business is in touch with them.


  • Traffic

The traffic found on social media is huge resource of potential sales waiting to be converted. Every smart business owner ought to tap into this flow.

It is even better when you have a website where you can drive this traffic to. Your website works hand in hand with your social media accounts.

Your social media creates the awareness and engages them then sends this traffic to your site where your services are checked out.

This is very cheap advertising that is also highly effective; imagine using a tool like a well-targeted Facebook ad campaign to promote your business, the results will be nothing but positive.


  • Branding/personality

Social media helps give your business a personality.

I will call this personality your business brand. What comes into people’s minds when they come across your business?

What kind of impression does your business leave on prospects and customers? Friendly, high quality, cheap, exploitative?

Social media can help correct any negative trends or enhance positive trends from engagement with customers.


  • Search Engine Optimization

Social media has become more active than ever in promoting SEO for businesses online.

Most of these platforms are being integrated with every coming update of search engines and this makes them work in tandem.

Your site will rank better in SEO if it has social media accounts because this affects the visibility of your business online.

Some of these social media platforms are search engines on their own and can do a significant job of increasing your online presence.


  • Coverage/Mobility

A lot of individuals are on mobile devices now, on the go – these people are also on social media.

What is the implication of this?

Your content can reach a large number of people through your social media account 24/7.

Social media gives you the reach, it gives you the coverage, gives you the mobility to engage mobile users who have the most likely chance of coming across your content.

Social media gives your business the necessary awareness.

Most internet activity is done through mobile devices because of the portability and this should be taken into perspective.


I hope this information has been useful, kindly leave comments, suggestions or enquiries as the case may be and I will respond to all.