Traffic remains a very hot necessity for everybody in business. Every business needs effective targeted traffic sources to focus on.
This is understandable when you consider the fact that traffic means having visitors who are interested in your products and services. In essence, to make sales and profits in business, you need traffic and not just any traffic but targeted traffic.
Therefore, most businesses are always on the look-out for ways to have relevant to traffic to their products and services.
Whether you are an e-commerce person, blogger or even an offline business person, to make money you need patronage from people who want what you are offering.
There are two different types of traffic mainly; there is FREE traffic and there is PAID traffic.
Generally, PAID traffic is more targeted than FREE traffic and if you want better results without wasting to much time and effort, the better option to go for is PAID traffic if you have the means.
FREE traffic is far slower in comparison and includes joining and posting in relevant forums and carrying out several SEO practices.
PAID traffic includes employing Google Adwords, Facebook advertising and other paid forms of advertising.
Below are some effective targeted traffic sources to focus on without spending a ton of money on advertising.
- BUILD A TARGETED EMAIL LIST
Having an email list of individual who are interested in your products or services is one amazing and effective way of enjoying targeted traffic.
It isn’t as tough as it sounds.
Building a targeted list could involve offering a VALUABLE free offer to a group of people who sign up to be your subscriber so as to receive more valuable offers.
Of course, you can use paid advertising at first to promote your offers to them but once you have built your list to a sizable number, you can reduce the paid advertising strategy.
You can build your list via Facebook Messenger Chatbot, Email Marketing, or building a Facebook group dedicated to your business and product offers.
- BUILD YOUR SOCIAL MEDIA FOLLOWING
Building a social media following is another effective targeted traffic source to focus on for best results in targeted generation.
You will need to identify who your targeted audience is.
Next, you create valuable content that is relevant to your audience then post consistently on your social media timeline.
To make this SUPER-EFFECTIVE, you will need to use the relevant hashtags relevant to that industry so as to reach more interested individuals and businesses that need your products and services.
You must also be available to engage, comment and like other peoples posts who are in the same industry as yours.
It is important you offer VALUABLE but FREE content to build a relationship with your audience. Once you have established a relationship of authority in that niche, your know, like and trust factor increases.
Whenever you decide to pitch a product, it won’t come across as ‘salesy’ and your audience will easily patronize you because they have come to trust and believe in your authority.
- PAID ADVERTISING
If you have the bucks, this is one of the most effective targeted traffic sources to focus on.
However, you have to be careful because it is easy to waste money if you don’t know what you are doing.
There are different paid traffic sources.
Google Adwords, Facebook Advertising, Instagram Advertising and Solo ads.
I will advise you have a really good product, content or offer to promote before going for paid advertising.
You must also have identified who your target audience is and whether what you are offering is a NEED or WANT.
Needs have more drive than wants and if you want to make sales or generate profit then you offer must be solutions to people’s needs.
It is important that you have all these sorted out before going for PAID traffic so as not to waste good money.
So there we have it, 3 effective targeted sources you can focus on to yield positive results for your business in 2018.
- List Building
- Social Media Marketing
- Paid Advertising Options
I hope this has helped you, let us know what you think in the comment session!