E-mail marketing remains an evergreen aspect of advertising and managing your business and there are two platforms that are currently the most sought-after by users – MailChimp or Getresponse. Both involve marketing efforts employed using e-mails as a medium of communication with your targeted contacts or subscribers.
In e-mail marketing, regular newsletters are sent to contacts and sign-ups to inform them about products, services or any valuable information you may have that will interest them.
This helps businesses keep in touch with their subscribers by engaging them regularly with free and valuable content.
If you can do this well enough, pitching a sale to them occasionally will appear natural and they will buy your products each time you make them an offer.
Having an email list increases the chances of an online business making money especially when the email list contains emails of those who have an interest in your products and services.
Managing e-mail list requires having an e-mail marketing tool and there are quite a number of them out there with their different advantages and disadvantages.
There are several indices to consider picking an e-mail marketing tool, you will need to consider pricing, features, support and service plans.
Read on below to find out which will suit your needs best.
If you’re just starting out or you simply need an efficient email marketing tool, you may have to consider either Getresponse or MailChimp because of their user-friendly interface and easy pricing plans.
Benefits of Using Getresponse
- Free 30 Day Trial Period to check out the features
- In-Depth design Layout
- Affordable pricing plans after the trial period in comparison to MailChimp which has an equivalent service costing $5 more
- Cheaper to use if you have a large list compared to MailChimp.
- Very effective landing page builder
- Has more templates to design your forms and landing pages
- Comes with a webinar feature compared to MailChimp
- Has a better CRM tool to manage your marketing better
Disadvantages of Getresponse Email marketing solution
Like everything that has merits, Getresponse has some demerits and they include the following:
- Reduced maneuverability while using the design interface.
- The landing page builder isn’t really mobile responsive and takes a bit of patience to set up compared to MailChimp
- Only offers a free trial period of 30 days compared to MailChimp’s 2000 subscriber free plan
- Limited integration functionality compared to MailChimp that can be integrated to more platforms
- Not as newbie friendly as MailChimp is.
However, if you would love to sign up on Getresponse, click HERE to get started right away.
You will are entitled to a free 30 day trial plan with an option of publishing one landing page design.
Benefits of Using MailChimp
MailChimp has the following awesome features which makes it a favorite among many users:
- Comes with a free plan that allows users build an e-mail list of up to 2000 subscribers
- More newbie friendly and offers a more minimalistic design layout
- MailChimp has more integrations to other platforms than Getresponse
- Has a member rating system that can help you identify valuable leads easily.
- Has different levels of pricing depending on the size of your e-mail list
- The free plan suits e-mail marketers who are on a budget or who have a moderate list best.
- It offers a Translation feature for users of different languages
Below are the notable disadvantages associated with MailChimp:
- Excluding their FREE plans, their service plans are more expensive than Getresponse plans when you have a bigger list
- MailChimp doesn’t have a webinar feature unlike Getresponse
- Doesn’t have a CRM feature like Getresponse
- Comes with a simple and minimalistic design when compared to Getresponse’ more in-depth layout. Some users like me actually prefer the minimalistic design.
- Has fewer templates compared to Getresponse
These are the notable pros and cons of both e-mail marketing platform; I personally prefer MailChimp because of their easy, minimalistic design layout and seamless integration with other platforms.
Most new users who have a smaller list will also enjoy MailChimp better, in my opinion.
As it stands, the final verdict depends on the decision of the potential user.
So what do you think?
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