The basics of making money online or offline, depends on your ability to sell something. It doesn’t matter whether you are online entrepreneur or you have a business offine. Not just anything for that matter, you have to SELL something of VALUE that people actually NEED.
Note that I said NEED not WANT. It has to be a service, skill or product that can’t be done without.
The world has moved to a digital age where most businesses have gone on the internet. You as an entrepreneur can meet businesses at the point of their needs by offering support services and skills required to run them effectively.
If you can offer these services perfectly and achieve mileage in terms of having a lot of clients you can offer them to, you would have achieved a means of having steady income on demand.
As your authority grows, you can move from running an agency model of these businesses to having a consultancy and even a training course for aspiring creatives.
Mastering any of these services doesn’t have to involve mentorship. You can source for materials online via free or paid means.
For free means, there is Youtube and Google where hundreds of articles, videos and other content are available on any of these skills and services.
For paid means, you can search for paid programs from authority figures and thought leaders in your chosen field of endeavor.
The following skills will always be evergreen in the online business and marketing space. Any one of these can be leveraged on to form an agency, consultancy or training platform where these services can be offered for income generation.
- Web Design and Development
Web designing and development will remain relevant and lucrative as long as the internet exists. There are several content management systems available like WordPress, Blogger, Drupal and Joomla which have made web designing easier to learn.
Web designing using WordPress or Blogger can be learned from e-learning websites online like Skillshare, Udemy and Coursera.
Web development is more technical and requires a level of technicality like writing codes. Web design based on CMS (content management systems) is basically done via drag-and-drop page builders.
A lot of businesses and brands will continue to need websites to show off their services and offers. A web designer and developer who can position their services as the go-to place for web services will continue to get jobs as an agency.
In addition, a professional web designer and developer can upgrade their services as a web consultant or even create a training platform where budding designers can be trained and passed out.
- Graphics and Animation
Graphics and animation is an evergreen niche that has always been hot in-demand and will still be for a very long time to come. Graphics design covers a wide range of services like logo design, letterhead design, business card design, flyers and banner design and other creative services.
Animation also covers several sub-niches like whiteboard and explainer videos among others. Such services are technical and have less competition because of the level of expertise required to deliver them.
A skilled graphics and animation expert only need to learn how to sell their service to be able generate good income from it. Fortunately, there are software and programs like Corel Draw, Adobe Photoshop and Illustrator and others which have eased the process once the basics have been mastered.
- Video Creation and Editing
Video content continues to have more engagement and content marketers and brands need quality, engaging and properly edited videos for their brand awareness and promotions. Video creation and editing skills can be monetized by promoting your services to your audience, networking and building a list of clients who need these services often.
If you can offer video creation and editing services as an online entrepreneur, all you need do is to promote your services, build your network and contacts then hope for the best.
- Social Media Management
The impact of social media on brands and business can no longer be overlooked. Social media has revolutionized the media industry as even traditional media now have social media presence as well so as to reach a greater number of people.
Small and big brands now have social media profiles from where they wish to grow your audience and build a fan or follower base. Facebook, Twitter, Instagram and other social accounts now provide a channel through which personal and corporate brands can promote their services and products to their target audience.
This is where a social media manager can come in to offer their service to create greater brand awareness, build reach and engagement, and increase the number of fan base interested in their products through your social media management activities.
This involves creating relevant and valuable content and promoting such content to build their Know, Like and Trust factor as an authority and a brand. As an online entrepreneur, you need social media even for your own business and not just as a service to others.
Several social media management services from different brands on a monthly basis can yield a sizable income on a regular basis.
- Email Campaign Management
Even with the advent of several audience-building and engagement channels in today’s marketing, e-mail campaigns are still very relevant.
Email campaign management involves all the process involved in creating value-packed and engaging emails for brands, acquiring email subscribers, managing them to create e-mail lists, handling newsletter campaigns and promotions.
Brands need to reach their customers and prospects through a number of ways. E-mail campaigns are still quite effective.
You will need to be familiar with e-mail copywriting and the use of several of the popular email campaign platforms like Getresponse, Mailchimp, Aweber and co.
Video tutorials and articles on Youtube and Google are available to put you through on how you can get started.
- Lead Generation and Funnel Set-Up
Businesses need leads because leads can be converted to interested prospects and subsequently to buying customers. Lead generation involves developing funnels which helps business gain the attention of people who might be interested their products and services.
The leads generated could be the phone numbers or emails of the targeted audience with which they can be marketed at a later date. To acquire leads, you will need to offer a thing of value in exchange for their personal contacts.
This service is highly sought-after by businesses that need repeated customer acquisition for their business to remain sustainable and grow.
If you can offer effective funnel set up and lead generation services to businesses, you will be able to generate consistent and reliable income for yourself. This service can be easily offered to clients if you an online entrepreneur.
Lead generation and funnel set up is closely tied to Email marketing management because you need an email management platform to manage the acquired email leads.
- Content Creation and Marketing
Valuable content has become very hot in building a brand presence. Businesses have finally found out the value of creating informative, relevant and engaging content for their audience as a means of connecting with them and building a relationship.
Many people are more likely to do business with a brand that reaches out to them with educational and valuable content about their offers than one that is always promoting their products for sale.
If you are a good content creator or curator or good in content marketing, you can make solid income creating content for businesses. This content can be in the form of written words, video, audio or any other media that can be used to pass a message across.
Content marketing is one of the new and effective marketing strategies that many small and big businesses need help with. This is where you can come in as an online entrepreneur. If you are skilled in this area, you can make good money from it as an agency, sole freelancer or a consultant.
So there you have it!
Any of these services are hot and evergreen to offer on the internet as an online entrepreneur. Which one interests you most?
Let me know in the comments section and I will guide you further.
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