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How To Promote Information Products

Finally, you have finally created your information product of choice. The product is of the highest quality and contains every information needed to make it work. Your next challenge is to learn how to promote information products.

Fortunately, there are several means that can be used to promote information products. Some are free while some are paid. Generally, paid means of promotion get faster results than free means.

If you are just starting out and have little funds, you can start with the free methods. Subsequently, once you have made some money, you can upgrade to paid means to promote information products for better results.

In this post, I will discuss in more detail the different methods you can use to promote information products to reach your audience and make sales.

Promote to Your Contact List

Your contact list is the first place to promote your information product. If your contact list is optimized with people who are interested in your niche of focus, you might just make sales.

Your contact list includes your phone contacts, friends, family, acquaintance, and social network. Promoting to them might yield some sales as they may buy or refer people who need your product to you.


Promote on Forums

Forums like Warrior forum, Quora and Nairaland are great platforms where you can easily promote your product using content marketing.

First, you need to join forums then contribute to posts related to your niche. You can start your own posts and offer useful, free tips to build trust with your audience.

Subsequently, you can start promoting your information product after you must have built enough audience. If you do a good job of offering value first, you will find out that your audience will be more obliged to buy from you.

READ: 7 Best Tools Needed for Information Marketing

Promote on Social Media

Social media has a very high volume of traffic and is a superb resource pool of leads. Every market worth their salt needs to promote their products on social media. You can do free means or paid means depending on your budget.

You can promote your information product on your Facebook timeline, Facebook groups, Twitter, Instagram and other social media channels out there.

If you have a large follower base, you will experience more shares and likes as your audience responds to your offer. You can also add a call-to-action text directing people to share and like your post so more people can see it.

Promoting information products using social media helps give you more visibility, builds your social and brand awareness and establishes you as an authority in that field.

Promote to Email List

One of the most effective promotion strategies in internet marketing is email list promotion.

You need to have built an email list in the first place for you to be able to promote information products. To build an email list, you need to register with an email marketing platform then create a squeeze page where you lure in subscribers with a lead magnet.

Once they sign up to get the lead magnet, you get their emails in your email list. In future marketing endeavors, you can start promoting your information or digital products to them.

However, it is always important to nurture your list first by building a relationship with them before promoting information products to them. You can build this relationship by offering valuable tips, guides and advice using newsletters.

Later on, you can start marketing your products by telling about the problem it solves and the benefits of having your product.

 Promote using Facebook Adverts

Facebook Advert is one of the most effective advert methods currently in use by online marketers. This isn’t surprising given the fact that Facebook has over a billion users globally.

This is a very large audience which anybody can tap into to drive traffic to their products. The beauty of Facebook ads is that it can be targeted to an audience using any specific parameters.

As a paid means of promotion, Facebook advertising when done correctly can yield outstandingly positive results for you sales-wise. You will need a Facebook account and a Facebook ad account which are both free to run a targeted ad to promote your product.

The promotion itself isn’t free and you will need to have an international credit or debit card to fund your ad account for the promotion.

Your Facebook ad promotion can be targeted to any particular niche of your choice to sell your information products.

READ: How to Make Money through Information Marketing

Promote using Influencer Marketing

Information products can also be promoted using influencer marketing. This involves getting in touch with key figures or authorities in the internet marketing industry to promote your product to their contacts and lists.

This can be done while offering a share of the sales or reciprocating the gesture with an action of your own. In addition, some influencers might help promote your product after vetting it for quality out of good will.

Others might ask for some kind of payment before promoting your information product.

Influencer marketing is very effective for promoting information products as you will simply be leveraging on their visibility and influence to drive targeted traffic. If you are looking to cover much ground quickly, consider influencer marketing as a top means of promoting information products.


Making those beautiful six or seven figure income is dependent on how effective your promotion strategy is. If you do your promotions well, you will be experiencing a lot of sales if you have a good product.

There are several means of promoting information products. Whether you choose a free or paid means of promoting your information product, you will make sales relatively.

For faster results, paid promotion strategies are generally more advisable. You will reach more interested people automatically than going the manual route when using a free method.

Promoting to an email list, using Facebook advertising and influencer marketing are super effective for promoting products.

I hope you found value in this post. Kindly let us know your thoughts in the comment section.

Hey! Don’t forget to like and share this post! Someone out there might need this.

About Kalu Udeagha

Kalu is a digital marketing strategist and online business consultant. With years of experience studying the internet marketing space, he is an authority on how best to leverage on digital tools for business growth and development.

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