Many people are intrigued by the idea of making money online. I will admit that it sounds really cool but unfortunately, only a few people ever really do in comparison to the number that initially show interest. One of the easiest online business models you will ever come across is Affiliate Marketing and in this post you will learn how to start affiliate marketing using email lists.
This is not to say that there are no other online business models because there are. However, to me Affiliate Marketing trumps them all in terms of ease for newbies.
There are no products to create, little financial investment required and all you need to do is to learn how the system works and get to work.
Affiliate marketing simply refers to a form of marketing where you promote a merchant’s product to a target market to make a sale. You earn a commission for each product you sell and the commission is a percentage of the price of the product.
There are several Affiliate Merchants available in the market and you can decide to start affiliate marketing with any one of them to earn good passive income. Some of these affiliate merchants include Amazon, JVZoo, Clickbank, Commission Junction, Warrior Plus etc.
In addition, different digital product creators have affiliate programs where they offer commissions to users who introduce more people to their products as affiliate markets.
All you need to do is to sign up for an account with them, then you are legible to get your affiliate product link.
Next, you will need to post their ad banner on your website with an effective call-to-action persuading your website visitors to make a buying decision. Getting your unique affiliate product link is the first step to start affiliating marketing.
You need to understand that before you can start affiliate marketing, there are different channels through which one can promote affiliate offers. You can start affiliate marketing promotion using paid ads, SEO websites, referral marketing and email marketing.
For the purpose of this blog post, the focus is on how to start affiliate marketing using an email list.
Using an email list for affiliate marketing means sending targeted emails to your affiliate links through after getting these emails via an email vendor (also called a solo ad vendor).
The fact is there are several tools you need to put in place to start affiliate marketing effectively. You need to see this as a business and take it seriously so you can see good results.
Below is a step by step guide on starting affiliate marketing using email list:
* Choose a Niche
First off, you need to decide on a niche you have to promote products from. There are tens of niches in each affiliate platform and it’s up to you to decide on what will work best for you.
In my opinion as someone who is experienced in affiliate marketing, I will suggest 3 evergreen niches to focus your attention on when choosing products to promote.
They are Health, Make money online digital products, and Relationship. These 3 niches are further sub-divided into smaller niches that have products that solve problems in them.
You can then head over to an affiliate marketing platform of your choice to get registered. Clickbank, JVZoo, WarriorPlus are some the popular affiliate platforms to register on to start affiliate marketing.
* Select a Product
Choosing a product is the next step in the affiliate marketing start-up process. You need to choose a product that is hot and currently in-demand. From your dashboard, you will be able to see which products are being promoted by other affiliates.
Knowing this will help you to follow up accordingly. It is important that you choose products with good reviews, clearly-understood sales pages and good commission percentage. Any product with a commission percentage of around 50% upwards is good enough.
Once you have chosen your products, you will need to get their affiliate product links
* Create a Sales Funnel
Here is what actually happens in affiliate marketing using an email list. You get your product link, create a landing page or squeeze page using information from the affiliate product’s sales page then send this to your solo ad vendor of choice.
The solo ad vendor sends his or her targeted email traffic to your custom sales page or landing page.
Your landing page will have to contain a valuable but free lead magnet prompting your landing page visitors to sign up into your list to have access to it.
When they do, you would have gotten your own subscribers, then with the help of your email marketing tools like Getresponse or Aweber. You can start mailing them daily offer valuable newsletters and nudging them to check out your affiliate product link.
NOTE: Your newsletter scheduling should be properly done and your content should be really good information they really need to have. As your build a relationship with them, they will be more inclined to check out your affiliate product link.
To design your sales funnel, you will need to have a website (preferably WordPress). The page builder plugin on your website is needed to setup the funnel steps before integrating with an email marketing system like Getresponse, Aweber or Mailchimp.
Your sales or landing page should be simple and contain compelling elements. You can get components from the affiliate products main sales page. Use an attractive lead magnet or freebie in combination with a strong Call-to-Action text.
PRO TIP: You can use the Getresponse native landing page builder to set up your first sales affiliate sales funnel or page. It is already integrated with their mailing system so you don’t need to do anything further once you have followed the prompts.
In addition, Getresponse offers a 30-days trial period to check out their product after which you will have to start paying to continue.
* Set Up Your Email Marketing
After setting up you sales funnel, you need to integrate it with an email marketing system. The truth is that if you plan to start affiliate marketing using email lists, you need to have the tools of the trade ready.
Your email marketing system will collect email signups from your landing page visitors sent from your solo ad vendor’s email traffic. Integrating your email marketing tool to your sales page is quite easy.
All you need to do is to go to your page builder on your WordPress website dashboard, move to settings and choose Integrations.
Move over to where you need to paste a code from an email marketing system and paste an API code from your email marketing account.
Every email marketing account has this API code for integration, you can check your profile, account settings or general settings to grab it.
Once you do, go over to your page builder settings and input it and save it. Automatically, your page builder on WordPress gets synchronized with your email marketing system.
Once you have a signup, you will get them saved on a list on your email marketing account.
* Register on an Email Ad Network
For you to make a sale, you will need to send targeted traffic to your affiliate product links. Remember we are promoting our products using an email list.
Where do you get highly targeted email lists?
An email ad network provides buyers with vendors who offer thousands of emails for sale. You can register and buy according to their pricing plan.
The email pricing plans usually features 100 emails for about $39 – $70 depending on your vendor of choice. You will need to choose a vendor with good reviews but moderate pricing, something around the region of say, $50.
When selecting a solo ad vendor (another name for email vendors), you need to choose emails coming from your niche of choice. Ignoring this and making a purchase could prove costly if you end up sending emails from a weight loss niche to relationship product affiliate link.
After selecting an email vendor and giving them your sales or landing page link (NOT THE AFFILIATE PRODUCT LINK, mind you).
Your page will starting getting hits from email traffic from the vendor up to the tune of the 100 emails you bought.
You can actually buy more if you want.
Definitely, some of these emails owners being shown your page will sign up with you to get your free offer.
When they do this, you would have gotten your own subscribers to nurture and market.
* Nurture your subscribers and promote your affiliate products
By now you would have gotten some signups and the next thing to do is to nurture them first before promoting your affiliate products to them.
You nurture them by connecting with them and offering valuable content they will find useful through content marketing. You can send them content related to the product you want to sell. It could be tips and guides or engaging stories that are relevant to your niche.
At the end of each newsletter content, you can add your affiliate product link. You need to encourage them to have a look at the offer and they can find it useful.
This is where the actual email marketing takes place. Your email copy has to be good to push them to check the affiliate link and buy that product.
You could set a plan to send them emails daily for 7 days or 14 days, depending on how you feel. The best way to go about this is by making your emails less pushy. It has to appear like you are trying to help them and not just selling something.
Your emailing could be in this pattern, Day1 – Day4, you send them valuable mails with your affiliate product link. Day 5 and Day 6 you take a break…..then Day 7, you hit them hard twice.
One email early in the day and another at night.
This is the best way to kick start affiliate marketing using an email list and if you get this right then, it won’t be long before you make your first sale and subsequently, other sales as well.
So that’s basically how you can start affiliate marketing using an email list. I hope you found it useful too.
Hey! Kindly share this so other people can benefit from this information.