Every business needs a funnel of some sort to sell their products or services. For online based businesses, sales funnels are purely automated to drive sales for your business consistently whether you are present or not especially when they are optimized to be effective
If you are new to marketing, you might wonder what exactly is a funnel and how does it function.
In simple terms, a sales funnel is a marketing unit with different components that introduces your business to your prospects by giving them value, nurturing them to become familiar with your brand to a point where they are interested in buying your paid products to solve their problems or needs.
For me, this is the best definition of a sales funnel. Without a sales funnel, it is difficult to build prospects who come in contact with your business into loyal customers who will keep buying from you.
Some marketers refer to a sales funnel as a pathway, a business plan or a customer journey that captures the interest of your audience as leads by first offering value, turns them to raving prospects then subsequently converts them to buying customers.
This cycle can be repeated again and again over time so if you want to set up a funnel for your products, it is important to know from the start that it is a process that can be repeated.
When planning to set up a funnel, always ensure it follows the basic sequence below.
Audience – > Free Offer/One-time Offer(Squeeze/Optin form)-> Join List-> Intro/Welcome Email-> Nurturing Emails(Pre-sell Content)->Pitch Email-> Sales Page/Product
If you can follow this sequence when selling your product, half the battle has been won. All you need now will be COMPELLING copies on your funnel and targeting the right audience to make SALES.
In this post, I will discuss the components that make up your sales funnel and how to connect each to the other to make it a whole.
Identifying your audience is the first process when trying to set up a sales funnel for your products. Mind you, a sales funnel works perfectly with both a physical and digital product. It doesn’t matter if you are selling an e-book.
You need to know who your ideal audience is first so you can direct traffic accordingly. Whether you plan to run a Facebook Ad or post your offer on a popular blog, if you get your audience targeting wrong, your sales funnel already has a problem.
To know your perfect audience, you need to check for those who are likely to have an interest in your product.
Are they nursing mothers? Young single women? Diabetic individuals? People looking for an extra means of income?
Once you know the type of audience you need, the next step is to create a VALUABLE but FREE offer that you can give away.
Ideally, most marketers use a FREEBIE that is valuable all the time. The challenge, however, is that you might end up attracting FREEBIE-SEEKERS who will never buy after they join your list.
To weed such people out, you can try out a really LOW PRICED One-time-offer. It could be very cheap but VALUABLE information as well.
By doing this, you would have rid yourself of FREE LOADERS and gotten HIGHLY QUALIFIED subscribers.
YOUR FREE OFFER/ONE-TIME OFFER ON YOUR SQUEEZE PAGE
For me, these two are together to set up a sales funnel for any product marketing campaign. If your landing page is crap, your audience may even skip your offer entirely. Therefore you need a properly designed squeeze page or landing page.
There are a number of landing page builders you can use; most of them are paid but you can buy them once and for all. Thrive, architect, Optimizepress, Instabuilder, and Leadpages are some of the most popular ones.
It won’t take rocket science to figure out how to use them because they are mostly drag-and-drop page builders and you can play around with it using the already-existing template on them.
Alternatively, if you are looking for FREE page builders, you can use the NATIVE builders that come with your email marketing platform of choice. Both MAILCHIMP and GETRESPONSE offer a free squeeze or landing page builder when you sign up with them.
Your squeeze page should be simple and uncluttered, with a clear, compelling header showing what your offer is about. Using a relevant video or image can also increase audience engagement. Next, your sign up form should have NAME, EMAIL and maybe PHONE NUMBER fields.
Let’s discuss your offer now.
Your ideal offer should be either FREE and VALUABLE or PAID, LOW PRICED and still VALUABLE. It can come in any form; you can create an Ebook, a video course, webinar or an Email course.
Email courses are actually great as they push your audience to be on the look-out for your emails. If done right with SUPERB PRE–SELLING tactics, you can start selling your main product from the email course.
At this point, it is safe to say that your target audience has joined your list and it’s time for the marketing to begin.
But not so fast! You don’t want to come across as interested in just selling…..of course, that’s your main interest but you have to be subtle about it.
First, your first email should be kind of introductory and should be sent immediately people sign into your offer. It should introduce you and what you do then what your offer is about.
If you can create a CLIFF-HANGER in the email copy, better….so your new subscribers will be primed up for your next email.
Subsequently, your next couple of emails should come in every day, say from Day1, Day 2, Day 3, Day 4. Each email should be a continuation of the previous and should OFFER A LOT of value.
The value here could be IMPORTANT information or a FREEBIE to help your audience more in their business. It is also very CRITICAL that you start PRE-SELLING in your content.
Subtly lay reference on your PAID product as you create your email content so they will know you have a PREMIUM offer loaded with goodies but ONLY for people who will pay for them.
Increase your pre-selling tempo as the days go by to increase their awareness of it but never tell them directly to BUY it. Remember you are not selling yet, only NURTURING your list and giving value for free.
An example of Pre-sell content are these two lines:
….you can use the information below to get the results you want but it is only 50 % effective depending on your usage. However, if you prefer something that is SURE-FIRE effective, then consider checking out this STUFF. 100 % RESULTS guaranteed.
….so that’s how you can handle this service. In a module of my video course ONLY for my paid members, I discussed this in detail. 4 different FAIL-PROOF methods that give you results instantly.
Did you see what I did there?
Learning how to set up a sales funnel isn’t hard.
I didn’t sell directly but the message has been passed across all the same. This is how your email marketing content should sell your product while you are still building and nurturing the customer-seller relationship.
Finally, your FULL-POWERED Sales email can now come in on Day 5 or Day 6 as the case may be. This email should be a HARD PITCH containing all the elements of selling.
At this point, your subscribers are no longer new to you and will likely not unsubscribe or run off. So put in every persuasive marketing element into that email.
From the header to the discount offer, bonuses and even timer count down, everything should have a SENSE OF URGENCY to drive your subscribers to buy the product.
If done right, your audience should see your offer as an OPPORTUNITY they can’t afford to miss. Your sales email should have a direct link to your PRODUCT SALES PAGE.
Now, you need to understand that some will not buy immediately and will require further prodding to do so. Personally, I suggest creating 5 more emails for 5 different days.
These emails should be HARD PITCHES promoting the VALUE OF THE PRODUCT, WHAT YOUR SUBSCRIBERS ARE HAVING A PROBLEM WITH, BONUSES COMING WITH THE PRODUCT and how LIMITED THE OFFER IS BECOMING.
All these might sound complex when starting to set up a sales funnel but I assure you, it isn’t really. It may take some practice if you are new to the process but getting a hang of it shouldn’t take you long.
For your email marketing campaign, I recommend Getresponse, Aweber or MailChimp. There are a number of others of course, like CampaignMonitor, ConvertKit, Constant Contact, Freshmail, Mailerlite, Oninbox, Sendy.
Most of them are all great so in the end, the choice is yours to make. MailChimp is FREE up to 2000 subscribers.
Are you planning to sell a product or service? Or you simply want to learn how to set up a sales funnel. You will find this post very useful.
Kindly drop your questions or comments and I will respond ASAP.
And don’t forget to share! Someone needs to read this!