Thursday , August 5 2021
Home / Affiliate Marketing / 5 Things To Avoid in Affiliate Marketing

5 Things To Avoid in Affiliate Marketing

Affiliate marketing remains one of the easiest online business models you can consider if you are just starting out. You don’t need to create any products as your only task is just to promote them and when you make a sale, you earn commissions. However, there are things to avoid in affiliate marketing and you will learn them in this post so you won’t make the same avoidable mistakes.

The prospect of making money online even without having a product is quite fascinating and this is exactly what affiliate marketing is about. Simply promote products to a target audience and once there is a sale, you earn commissions.

If you are into affiliate marketing or hope to go into affiliate marketing in future then you need to read this:

– Poor Marketing Habit

As an affiliate marketer, you earn money when there is a sale. No sale, no money and no income for you. Therefore it is important you learn the basics of selling before going into affiliate marketer.

You don’t just need to throw your product at the audience urging them to buy. You have to make them want it. How do you make them want it?

By explaining the problems it solves and how it can bring relief to people who have this problem. Remember that your target audience are actually the ones who have this problem so you have to make them see that they ought to have your product.

It is important that you list out the benefits of having the product including all incentives related to it. Generally, the juicier, the better, so make it clear for them to understand what they will be getting.

In addition to these, you need to build a relationship with your target audience before pitching your products at them. To do this correctly, you need to offer value to them either through content marketing or giving away freebies which they can find useful. They more you do this, the more they will be more likely to try out the products you pitch at them without reluctance.

If you can market this way, you would have succeeded in learning one of the 5 things to avoid in affiliate marketing.


Going for Too Many Products at Once

The worst decision you can make as an affiliate marketer whether you are just starting out or you have been in the field for awhile is to promote too many products at the same time. For one, it is easy to lose focus when you are juggling several product promotions at the same time.

Secondly, you won’t be able to devote the proper resources and energy into mastering the promotion of one product before moving to the other. The ideal thing to do is to go for one or two products, promote them, learn from the experience, improve and promote again.

As proficiency in affiliate marketing is gained, you can then move to increase the number of products you promoted. In fact, when you must have built a sizable email list, you can begin pitching different product offers to your subscribers.


READ: How to Start Affiliate Marketing Using Email Lists

Choosing the Wrong Niche or Product to Promote

For you to succeed in affiliate marketing, you need to choose a niche that interests you. A niche you can put in effort to get results from. It’s not really about how juicy the commissions are. If you lack interest in the niche, it will reflect in your marketing efforts over time.

Choosing the wrong niche is one of the 5 things to avoid in affiliate marketing. If you love weight loss and dieting, then by all means, focus on weight loss and dieting products.

Similarly, it is important you choose the right products to promote. You wouldn’t want to go for a product nobody wants. The way to avoid this situation is by going for products that are top selling on the platform.

It doesn’t matter if the commissions are low because the product will usually have an up-sell offer that will compensate for the initial low price. Your product of choice should have excellent reviews from people who have tried it out. Also check how engaging the sales page is before making a decision.


Poor Quality Content

A key factor that might determine whether your affiliate marketing efforts will pan out or not lies on the type of content that you push out. Your content has to be engaging and offer value. There are several ways to offer content – it could be email copies, website content, free offers, video content etc. In all, it is supposed to offer value to your audience.

Content  that has something interesting, fun or helpful will connect more with your audience and improve your Know, Like and Trust factor. If you can offer quality content on a regular basis, you are more likely to turn your audience into eager partners willing to trust your word to try out different products.

Also check what your competitors are doing in the affiliate marketing industry so you can tailor your content properly. Poor quality content is one of the 5 things to avoid in affiliate marketing. If you get your content right, then you are bound to experience improved affiliate campaigns.


Poor Website and Landing Page Design

The structure and layout of your landing page or website is important to your affiliate marketing campaign. You need a site or landing page that does its job well. It has to properly display your product or products, clearly highlighting its features and uses to the maximum.

Of course, you don’t have to be a professional website designer to have a beautiful and responsive website. You can use the beautiful templates of a theme or page builder to design your page.

Alternatively, engage the services of a web page designer on Upwork or Fiverr to set up your landing page to be fast, responsive and uncluttered. A busy looking website user interface will not convert traffic properly. Nobody wants to struggle with a slow, cluttered landing page that is difficult to navigate.

If you need better conversions on your website or landing page, then you need to get this right.


Not Carrying Out Research and Analysis              

For best results, you need to do a certain level of research and analysis on the products you plan to promote. You need to know how they are performing and how good they actually are before going for them. Checking if the product will fit your customers needs is also important before doing any promotions.

Research on the details of those who have bought the products in the past what made them buy. For instance, If it’s a diabetes product then the buyer most likely is a diabetes patient or knows someone suffering from diabetes.

Additionally, you might need to get analytic tools that will help you track and monitor traffic and buyer demographic in your affiliate campaign.


Collecting Emails

As an affiliate marketer who means business, you simply can’t ignore collecting emails. Having an email list makes your affiliate marketing effort simple because you have a database of prospects whom you can market from time to time.

In fact, if you are just starting out in affiliate marketing, it is advisable to start with marketing to targeted email lists from solo ad vendors. You can follow this link to get registered on Udimi – You will need a landing page or website with an email opt-in feature to collect emails.

Not collecting emails is one of things to avoid in affiliate marketing and it is almost a taboo not to do so. To collect emails from the start, you will need to have something of value you are offering in return on your opt-in form in exchange for the emails.

Fortunately, there are several email marketing platforms that are affiliate friendly and will fit your email collection effort. Getresponse offers a free 1 month plan that allows you to have up to 1000 subscribers.

For optin forms, you can get a form building plugin like Convertplug, Icegram or Thrivearchitect to get this done.

READ: Best Tools for Affiliate Marketing


Affiliate marketing remains one of the easy ways of making money online for newbies. If you are just starting out in online business, you can consider it as one of the best options to go for. There are a lot of materials online that will guide you on the right path without much difficulty.

A major part of your success will depend on how well you implement the proven strategies you come across. As you gain experience and learn from mistakes, your marketing and earning ability will improve and income will become more consistent.

I hope you found this write-up useful and will implement it. If you have questions, kindly comment below.

Hey! Don’t forget to share either, someone will definitely need this!

About Kalu Udeagha

Kalu is a digital marketing strategist and online business consultant. With years of experience studying the internet marketing space, he is an authority on how best to leverage on digital tools for business growth and development.

Leave a Reply